• Advertising Opportunities at Virginia Welcome Centers and Safety Rest Areas

    East Coast Gateway Welcome Center

    Showcase Your Product at a Virginia Welcome Center and/or Safety Rest Area

    The PMAP (Partnership Marketing and Advertising Program) program was established by Virginia Tourism Corporation in 2015 to create a variety of advertising opportunities at Virginia Welcome Centers and Safety Rest Areas throughout the Commonwealth. In addition, industry partners can also place advertising at the Bell Tower Visitor Center which is located on the capitol grounds in Richmond.

    More than 33 million people visit our Virginia Welcome Centers and Safety Rest Areas each year giving you the opportunity to make an impression through your advertising to a vast number of visitors. Below you will see the tools available for you to use to promote your destination to this wealth of visitors to Virginia.

    Indoor banner at a Virginia Welcome Center
    • Publication/Brochure Program- reserve a brochure space for your publication at a VA Welcome Center or VA Safety Rest Area corridor. From single pocket brochure size to a free standing rack we can accommodate your brochure. Your investment in the program depends on the size of your brochure, the number of locations and the length of distribution time.
    • Tourism Blitz- showcase your destination for an entire month by setting up a custom display, event day, counter exposure, banner and even a digital spotlight at a VA Welcome Center. These are just a few of the options your organization can use during its blitz.
    • Display Ads–ad panels are available at designated Welcome Centers. Various sizes and prices are available. Remember that pictures can speak a thousand words!
    • Digital Spotlight- economical and effective. Send us images of your destination that we design into a digital slide show/video. This promotional video gets great exposure by being located on the front service counter at a VA Welcome Center.  Spotlights can be reserved for three-month increments.
    • Custom Opportunities customizable glass display cases and unique display spaces are available at designated Welcome Centers.