Virginia Travel Post for October

LOVEwork at Black Dog Salvage
Image: LOVEwork at Black Dog Salvage

News and Opportunities for the
Virginia Travel Industry

Brand Management
Advertising
FY20 Industry Advertising Co-Op Program

Q3 Reimbursements due 10/31
October 31 is the deadline for submitting reimbursement materials for Pandora, Comcast, Facebook/Instagram and Google programs that ran July-September 2019. Please refer to the program’s application for a list of required documentation. Reimbursements will be issued by November 30.

More Information →
Grants and Funding
50 Years of Love - Virginia is for Lovers
VTC Marketing Leverage Program

The Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. Applications are due back on Dec. 17, 2019. (Draft Review Deadline is Nov. 21.)

More Information →
International Marketing
CRUSA
CRUSA Global Marketing Update

Capital Region USA (CRUSA) is hosting their annual Global Marketing Update on Thursday, October 24th at the Hilton Old Town Alexandria in Virginia. This international marketing summit features the latest news and research on overseas visitation, tips and trends for international marketers, updates on CRUSA’s target and emerging markets, and more. The one-day event will allow attendees to meet with CRUSA’s market representatives and learn best practices for bringing more overseas visitors to your destination or attraction.

More Information →
Digital Marketing
Dug in Farms store
Content Needs For Virginia.org and Blog

Fall is here and we want your content included on Virginia.org. Add or update Fall and food-centric packages and deals, festivals, and fall events. Get a jump start on updating and adding content for the Holidays too. Please be sure your content is updated so you’ll be included in our Fall and Holiday promotions. Log in here: https://admin.virginia.org. Contact Robin Mamunes with questions – Robin Mamunes.

More Information →
Virginia is for Lovers
Display Advertising On Virginia.org

Get highly targeted click thrus to your website and differentiate your business on Virginia.org.
For more information download this PDF on Virginia.Org Advertising and contact Jo Diedrich of LeisureMedia360 at 540-580-8767.

More Information →
Virginia is for Lovers
Advertise In The Consumer eNewsletters

Placements are available for the remaining 2019 and 2020 eNewsletters. 3 positions are available at varying costs. See the calendar and specifications. See pricing and sign up for a placement here.

More Information →
Groups, Sports and Meetings
Salem Stadium
Domestic Sales Blog

Please send your recommendations for the following to Stephanie Kenney by Friday, October 18:

  • Wineries with event space

 

Read the Blog →
Bus tour
Partner with VTC

Register now to partner in the VTC booth and be visible at American Bus Association Marketplace – January 10-15, 2020. Space is limited to 25 registered delegates and is first come, first served.

More Information →
Group at Monticello
2020 Event Dates Needed

In preparation for our upcoming conferences, we are in need of 2020 dates for your top group and family friendly events. Please send events for consideration to Stephanie Kenney by Friday, October 25. Also let us know about new or renovated tourism products/services with this form.

Tell Us What’s New →
Bus tour
Stay Visible With Lead Reports And Partnerships

Check out the Marketing Calendar for partner opportunities.

Looking for new prospects? Visit the following links on VATC.org for a complete listing of our free tour & travel and meetings & conventions lead reports. Email Joni Johnson for sports marketing lead reports.

More Information →
Consumer Services
Holiday Virginia Welcome Center Marketing Available!

The holiday months are fast approaching! Get your event or business in front of the holiday travelers with a winter blitz or special event kit at the VA welcome centers. We have several centers with blitz months available to showcase your tourism business during the holidays. We also have special event kit spaces open for you to highlight your event for 2 weeks prior to its start. For more information and pricing please contact Gary Jeffrey, 276-730-4582 or gjeffrey@virginia.org.

More Information →
LOVEwork in Brambleton - Photo: https://www.instagram.com/mattandmandikindoflove/
Bring the LOVE to your Destination

The LOVEwork has been traveling around the state creating excitement wherever it goes! Get your requests in now for Fall and Winter 2019 and have the LOVE at your event or destination. Just submit our LOVEwork application. It’s that easy! For questions, contact Noelle Baker – (804) 545-5520.

Application Form →
Education and Workshops
Virginia is for Lovers
VTC Orientation Program

Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The 2019 Orientation Dates are Dec. 4-5. Cost: $45.

More Information →
VA1 Tourism Summit
VA1 Tourism Summit


Registration is open for the 2019 VA1 Tourism Summit at the Crystal Gateway Marriott in Arlington, Virginia. This year’s theme, “Crafting a Powerful Story,” will focus on how to develop and make the most of YOUR story. VA1 will encourage attendees to find the unique elements of their organization, location, or brand, and then connect with visitors, grow relationships, and share their best.

Register Today! →
Virginia Restaurant, Lodging & Travel Association
Virginia is for Restaurant Lovers
We know you love food, and we know you love restaurants.
At the Virginia Restaurant, Lodging & Travel Association, we do, too. That’s why we worked with the Virginia Tourism Corporation to create Virginia is for Restaurant Lovers. This new extension of the Virginia is for Lovers brand is designed to highlight and recognize the amazing array of restaurants across the Commonwealth, along with the people that own, manage, and work at them.
More Information →
Virginia Green
Virginia Green Travel Alliance
Virginia Green Travel Star Awards

It’s Time to Apply for a Virginia Green Travel Star Award! The awards annually recognize those facilities and individuals that are leading the way to support green tourism in Virginia. Awards opportunities are available in many categories, including our new Virginia Green All-Star Awards for individuals – so please consider nominating someone on your staff.

Apply Now →
Virginia in the News
The Best Things to Do in Middleburg, VA: Luxury in Virginia’s Hunt Country
Lindsay Silberman

Northern Va. accounts for 40% of tourist spending in state
WTOP

The Ultimate USA Coast-to-Coast Road Trip
Adventure Bike Rider

Virginia celebrating its spirits distillery history in September
WXFR

16 Fall Travel Destinations For Dogs And Their Humans
Little Things

Shenandoah National Park Is Confronting Its History
Outside

stats graphic

Tourism Statistics

Website and Blog Visitation for September 2019
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Virginia is for Lovers Wine Glass

Virginia is for Lovers Store

Virginia is for Lovers Wine Glass
Just in time for Wine Month!
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901 E. Cary St., Suite 900, Richmond, VA 23219
800-847-4882 | Contact Us