Virginia Travel Post for September

LOVEwork at Liberty Mills Farm
Image: LOVEwork at Liberty Mills Farm

News and Opportunities for the
Virginia Travel Industry

Rita McClenny
Dear Friends and Partners,

Out of the gate with exciting news: Virginia’s tourism revenues had another record-breaking year in 2018 by reaching $26 billion, a 4.4% increase over 2017. Visitor spending has continued to grow nine years in a row. At the local level, we are also seeing similar patterns with every locality and region in Virginia showing an increase in travel expenditures in 2018 compared to 2017. Consumers’ appetite for unique experiences has increased travel demand to an all-time high. As we begin the final stretch of 2019, we are excited about a number of opportunities coming up in the weeks and months ahead.


FY20 Industry Advertising Co-Op Program

VTC has assessed partner needs, campaign successes, and the current media landscape to create a program that is well-managed, cost-effective, and results-oriented. The FY20 Industry Advertising Co-Op Program offers simple, affordable, and flexible advertising opportunities so our industry partners can participate in impactful media campaigns. The program is available July 1, 2019 – June 30, 2020. These programs help your bottom-line.
Contact Lindsey Norment to learn more.

More Information →
50 Years of Love - Virginia is for Lovers
VTC Marketing Leverage Program

The Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. The Fall round of applications will open on Sept. 10, 2019 and are due back on Dec. 17, 2019. (Draft Review Deadline is Nov. 21.)

More Information →
VA1 Tourism Summit
VA1 Tourism Summit

Registration is open for the 2019 VA1 Tourism Summit at the Crystal Gateway Marriott in Arlington, Virginia. This year’s theme, “Crafting a Powerful Story,” will focus on how to develop and make the most of YOUR story. VA1 will encourage attendees to find the unique elements of their organization, location, or brand, and then connect with visitors, grow relationships, and share their best. New speakers have been announced and rooms are going fast!

Register Today! →
CRUSH Friday
CRUSH Friday

You participated, we all won! VTC was recognized with the prestigious National Council of State Tourism Directors Mercury Award during the U.S. Travel Association’s annual Education Seminar for Tourism Organizations (ESTO) conference, held in Austin, TX. With the annual Mercury Awards, the U.S. Travel Association recognizes state and territory tourism offices for excellence and creative accomplishment in travel marketing and promotion. Winning programs serve as models to foster imagination and innovation in the development of future destination programs. This is VTC’s 11th Mercury Award for its work promoting Virginia’s exceptional tourism assets and experiences. VTC was also a finalist in two additional categories: Public Relations and Niche Targeting.

VTC partnered with 35 destination marketing organizations across the state, each bringing their own local partners into the campaign. In all, more than 200 partners engaged with the campaign, making a significant impact on the tourism industry in Virginia.
To learn more about Crush Friday and the results of the program, click here.

CRUSH Friday Information →
Virginia Spirits
Virginia Spirits Month

September is recognized as Virginia Spirits Month to celebrate and promote Virginia as the Birthplace of American Spirits – with 61 active licensed Virginia distilleries who are flag bearers of our nation’s history. Virginia’s distilled spirits industry employs approximately 1,500 Virginians, and is performing better than ever, resulting in more than $163 million dollars in economic impact to the Commonwealth. Raise a glass, it’s five o’clock for 30 days.

Learn More→
Digital Marketing
Dug in Farms store
Content Needs For and Blog

FALL! We are on the lookout for Fall and food-centric packages and deals. Please be sure your content on is updated so you’ll be included in our Fall promotions. Log in here: to update your listings. Questions? Contact Robin Mamunes.

We are looking for VA recipes and significant contributions to the tourism industry by women. Send information to Monica Mitchell.

More Information →
Virginia is for Lovers
Display Advertising On

Get highly targeted click thrus to your website and differentiate your business on
For more information download this PDF on Virginia.Org Advertising and contact Jo Diedrich of LeisureMedia360 at 540-580-8767.

More Information →
Virginia is for Lovers
Advertise In The Consumer eNewsletters

Placements are available for the remaining 2019 and 2020 eNewsletters. 3 positions are available at varying costs. See the calendar and specifications. See pricing and sign up for a placement here.

More Information →
50 Years of Love - Virginia is for Lovers
What’s New 2020 Collection

Each year, the VTC Communications team compiles What’s New, a compilation of new, renovated or expanded attractions, accommodations and travel services opening in Virginia. This book is shared with in-state, regional, domestic and international media.
We will be sending an email about how DMO’s can submit information soon. In the meantime, check out last year’s book for some inspiration:

See More →
Groups, Sports and Meetings
Salem Stadium
Domestic Sales Blog

Please send your recommendations for the following to Stephanie Kenney by Friday, September 13:

  • Distilleries with meeting/event space


Read the Blog →
Group at Monticello
Keep VTC Domestic Sales Up To Date

Please update your listings on, and If you need help, contact Stephanie Kenney.

The Meeting Venue search feature on has recently undergone an update. It is now easer to add/update your meeting venue rooms and specs. Please be sure to check your listings to ensure they are in the correct category. Download the Administration Tool Instruction Manual for details.

Login to the Admin Tool →
Bus tour
Stay Visible With Lead Reports And Partnerships

Check out the Marketing Calendar for partner opportunities.

Looking for new prospects? Visit the following links on for a complete listing of our free tour & travel and meetings & conventions lead reports. Email Joni Johnson for sports marketing lead reports. The following leads are now available:

  • Student and Youth Travel Association Annual Conference, Birmingham, AL – Aug. 9-13, 2019


More Information →
Consumer Services
Cars on the parkway
Host the 2020 Visitor Centers Seminar!

Bring more than 100 dedicated tourism professionals to your city/county by hosting the 2020 Visitors Centers Seminar. Work closely with VTC to spotlight your tourism assets and help to educate the industry. If your CVB/DMO/Chamber is interested in hosting this seminar and would like more information, please contact Noelle Baker at

More Information →
Holiday Virginia Welcome Center Marketing Available!

The holiday months are fast approaching! Get your event or business in front of the holiday travelers with a winter blitz or special event kit at the VA welcome centers. We have several centers with blitz months available to showcase your tourism business during the holidays. We also have special event kit spaces open for you to highlight your event for 2 weeks prior to its start. For more information and pricing please contact Gary Jeffrey, 276-730-4582 or

More Information →
LOVEwork in Brambleton - Photo:
Bring the LOVE to your Destination

The LOVEwork has been traveling around the state creating excitement wherever it goes! Get your requests in now for Fall and Winter 2019 and have the LOVE at your event or destination. Just submit our LOVEwork application. It’s that easy! For questions, contact Noelle Baker – (804) 545-5520.

Application Form →
Education and Workshops
Virginia is for Lovers
VTC Orientation Program

Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The remaining 2019 Orientation Date is Dec. 4-5. Cost: $45.

More Information →
Peace Love and Tourism
Workshop Opportunities

Peace, Love & Tourism
Second Annual Celebrate Tourism Summit
September 12, 2019, Wytheville

More Information →
Civil War Trails
Civil War Trails
Help launch the new GPS-based consumer page this fall.

Civil War Trails has developed a new consumer page for our website. This new page features an interactive, GPS-based map to help visitors find each of our sites and the wealth of amenities available in each of your communities. The new site is scheduled to launch September 1.
As we approach the launch date, we need your team to prepare promotions to ensure this tool gets into the hands of our guests.

More Information →
Virginia Green
Virginia Green Travel Alliance
Remember to Re-Certify!

Thanks to all of you who have already re-certified your environmental commitments with the Virginia Green Travel Program. For the rest of you, there is still time! If it has been more than 2 years since you joined or re-certified, you are no longer current with your Virginia Green Certification. The Virginia Green logo will be removed from your listings and search-filters with VTC absolutely by the end of 2019. All of the Virginia Green Travel Certification information is found here – please re-certify today!

More Information →
Virginia in the News
The Richmond Way
The Local Palate

Visit to Loudoun County, Virginia’s Wine Country

These Fall Vacation Ideas Are So Classic, They’re Borderline Cliché
The Zoe Report

Reimagined Luxury at the Historic Cavalier Hotel in Virginia Beach

11 Essential Bike Trails for Experiencing Fall Color
The Travel Channel

Virginia’s Tourism Industry Continues to Boom

stats graphic

Tourism Statistics

Website and Blog Visitation for August 2019
Read more →

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Virginia is for Lovers Shot Glass

Virginia is for Lovers Store

Virginia is for Lovers Shot Glass
Just in time for Spirits Month!
Order Now →

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