Virginia Travel Post for August

LOVEwork at Lewis Ginter Botanical Garden
Image: LOVEwork at Lewis Ginter Botanical Garden

News and Opportunities for the
Virginia Travel Industry

50 Years of Love - Virginia is for Lovers

50 Years Of LOVE

Dear Partners,
As our Summer of LOVE comes to a close, I wanted to take the opportunity to thank you for your wonderful enthusiasm, creativity, and hard work as we celebrated 50 Years of LOVE. There were so many outstanding events, promotions, and special products, and it has been a true delight to see how this celebration came to life across the Commonwealth.

50 years ago, the iconic “Virginia is for Lovers” slogan was created. Since then, it has been an emblem for unforgettable vacations in Virginia. While 2019 presented an opportunity to celebrate Virginia is for Lovers, it also provided us with an amazing opportunity to look at destinations across the state and underscore what makes the Commonwealth so very special—and that includes each of you. You work every day to improve your communities, making them even more vibrant, inviting, and dynamic. It’s no wonder why visitors keep coming back, again and again, to experience everything Virginia has to offer.

Thank you for all you do. Cheers to another 50 years and beyond!


Digital Marketing
Dug in Farms store

Content Needs For

Fall is near and we’ll be highlighting Fall Food – including Farm-To-Table dining and events, Harvest, Wine, Craft Beer, Spirits and Oyster events and festivals, as well as packages and deals. Please be sure your content on is updated so you’ll be included. Don’t forget about Labor Day events and packages! Log in here: to update your listings. Questions? Contact Robin Mamunes.

More Information →
Virginia is for Lovers

Display Advertising On

Get highly targeted click thrus to your website and differentiate your business on
For more information download this PDF on Virginia.Org Advertising and contact Jo Diedrich of LeisureMedia360 at 540-580-8767.

More Information →
Virginia is for Lovers

Advertise In The Consumer eNewsletters

Placements are available for the remaining 2019 and 2020 eNewsletters. 3 positions are available at varying costs. See the calendar and specifications. See pricing and sign up for a placement here.

More Information →
Brand Management
Travel Guide Advertising

2020 Travel Guide Advertising

August 30 is the deadline to reserve your ad space in the 2020 Virginia Travel Guide. Don’t miss your chance to be included in this award-winning book, placing your destination/product right in the hands of consumers who are planning their Virginia vacation. Contact your regional rep at the link below.

More Information →
Grants and Funding
50 Years of Love - Virginia is for Lovers

VTC Marketing Grant Awardees

VTC Marketing Leverage Program, Fall 2018 Awardees
During Fall 2018, VTC awarded over $625,000 in VTC Marketing Leverage Grants to 33 projects in Virginia. The 135 partners matched the VTC funds with over $2.1 million in partner dollars. The Spring 2019 VTC Marketing Leverage Awards will be announced by the end of August 2019.

VTC Music Festival Sponsorship, 2019 Awardees
VTC awarded $216,000 to 34 Virginia Music Festivals in 2019. The estimated economic impact of the awarded festivals is over $70 million. In 2018 the attendance for the awarded festivals was over 636,000.

See The Awardees →
Groups, Sports and Meetings
Salem Stadium

Domestic Sales Blog

Please send your recommendations for the following to Stephanie Kenney by Friday, August 16:

  • Spooky Itineraries and Trip Ideas
  • Eat Like a Local, Specialty Cuisine and Catering for Events
Read the Blog →
Group at Monticello

Keep VTC Domestic Sales Up To Date

Please update your listings on, and If you need help, contact Stephanie Kenney.

The Meeting Venue search feature on has recently undergone an update. It is now easer to add/update your meeting venue rooms and specs. There is also a new category for Breweries. Please be sure to check your listings to ensure they are in the correct category. Download the Administration Tool Instruction Manual for details.

Login to the Admin Tool →
Bus tour

Stay Visible With Lead Reports And Partnerships

Check out the Marketing Calendar for partner opportunities.

Looking for new prospects? Visit the following links on for a complete listing of our free tour & travel and meetings & conventions lead reports. Email Joni Johnson for sports marketing lead reports.

More Information →
Consumer Services
Cars on the parkway

Host the 2020 Visitor Centers Seminar!

Bring more than 100 dedicated tourism professionals to your city/county by hosting the 2020 Visitors Centers Seminar. Work closely with VTC to spotlight your tourism assets and help to educate the industry. If your CVB/DMO/Chamber is interested in hosting this seminar and would like more information, please contact Noelle Baker at

More Information →
LOVEwork in Brambleton - Photo:

Bring the LOVE to your Destination

The LOVEwork has been traveling around the state creating excitement wherever it goes! Get your requests in now for Fall and Winter 2019 and have the LOVE at your event or destination. Just submit our LOVEwork application. It’s that easy! For questions, contact Noelle Baker – (804) 545-5520.

Application Form →
Education and Workshops
Virginia is for Lovers

VTC Orientation Program

Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The remaining 2019 Orientation Dates are: Dec. 4-5. Cost: $45.

More Information →
VA1 Tourism Summit

VA1 Tourism Summit

Crafting a Powerful Story
November 17 – 19, 2019
Crystal Gateway Marriott, Arlington

Join us at the 2019 VA1 Tourism Conference as we focus on Crafting a Powerful Story. Gather with 500 of your peers in Arlington to explore, learn, and connect.

Registration Is Now Open →
Civil War Trails
Civil War Trails

Help launch the new GPS-based consumer page this fall.

Civil War Trails has developed a new consumer page for our website. This new page features an interactive, GPS-based map to help visitors find each of our sites and the wealth of amenities available in each of your communities. The new site is scheduled to launch September 1. As we approach the launch date, we need your team to prepare promotions to ensure this tool gets into the hands of our guests.

More Information →
Virginia Restaurant, Lodging and Travel Association

VRLTA Ordinary Awards

VRLTA (Virginia Restaurant, Lodging and Travel Association) is now accepting nominations for the 2019 Ordinary Awards, which recognize Virginians who demonstrates exemplary passion for the hospitality and travel industry. The awards feature 18 individual and organizational awards across four primary categories: Travel, Lodging, Restaurant and Beverage/Others. Awards include categories such as Restaurant Employee of the Year, Chef of the Year, Hotelier of the Year, Attractions of the Year, etc. Nominations are due Sept. 6, 2019; winners will honored at a gala dinner in Richmond on Oct. 10 at the Hilton Richmond Hotel & Spa / Short Pump.

More Information →
Virginia Green
Virginia Green Travel Alliance

Thanks for Re-Certifying!

Thanks to all of you who have already re-certified your environmental commitments with the Virginia Green Travel Program. For the rest of you, there is still time! If it has been more than 2 years since you joined or re-certified, you are no longer current with your Virginia Green Certification. We are trying to be very flexible with our partners during this process, but the Virginia Green logo will be removed from your listings and search-filters with VTC absolutely by the end of 2019. All of the Virginia Green Travel Certification information is found here – please re-certify today!

More Information →
Virginia in the News

FloydFest 2019: 10 Best Things We Saw
Rolling Stone

Five Ways To Enjoy Virginia Craft Beer Month This August

Clifton, Va.: Trains and history abound in a classic Main Street town
Washington Post

You Can Kayak to Your Own Private Island in This Ultimate Chesapeake Bay Adventure
Coastal Living

South’s Best Retirement Towns 2019
Southern Living

12 of America’s most charming lake towns

stats graphic

Tourism Statistics

Website and Blog Visitation for July 2019
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Virginia is for Craft Beer Lovers Pint Glass

Virginia is for Lovers Store

Virginia is for Craft Beer Lovers Pint Glass
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