Virginia Travel Post for May

LOVEwork in Montross

News and Opportunities for the
Virginia Travel Industry

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National Travel and Tourism Week
National Travel and Tourism Week

Travel Matters

National Travel and Tourism Week 2019 is May 5-11 with Travel Rally Day on Tuesday, May 7. This year’s theme is Travel Matters. Use these resources to reach out to media and elected officials, plan local events and stage effective activities.

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Brand Management
50 Years of Love - Virginia is for Lovers

2019 marks the 50th Anniversary of Virginia is for Lovers and we are celebrating all year long with 50 YEARS OF LOVE.

39 Destination Marketing Organizations (DMOs) applied for the 50 Years of Love grant and 39 DMOs were awarded $10,000 each to support their 50 Years of Love initiatives!

Our goal is to have the entire Commonwealth involved by hosting 50 YEARS OF LOVE activations – events, programs, promotions, etc. – for 50 consecutive days. Questions or ideas about what your organization can do? Contact Shannon Johnson at

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50 Years of Love - Virginia is for Lovers

Industry Advertising Co-Op Program

The Industry Advertising Co-Op Program offers affordable, flexible advertising opportunities for our industry partners’ media campaigns, available annually July to June. For FY20 – now available, we enhanced many of the existing programs based on our partners’ needs and added one new program. For questions, contact Shannon Johnson at

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Grants and Funding
50 Years of Love - Virginia is for Lovers

VTC Marketing Leverage Program

The Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. Applications are now open and are due back on June 25, 2019.  (Draft Review Deadline is June 4, 2019.)

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Digital Marketing
Virginia is for Lovers

Advertise in the Consumer eNewsletters

Placements are available for the 2019 eNewsletters. 3 positions are available at varying costs. See the calendar and specifications. See pricing and sign up for a placement here.

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Summer in Assateague

Content Needs for

Summer is almost here. Are you ready? Update your expired or add your new Summer events and packages. Don’t forget about your Summer festivals, July 4th events and festivities and Music and Wine Festivals. Questions? Contact Robin Mamunes.

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Virginia is for Lovers

Sharing the LOVE

As part of our 50 Years of Love marketing efforts, we’re promoting the 130+ LOVEWorks across the state in the form of LOVEwork itineraries. These trip ideas will be highlighted on and we’ll create content throughout the summer (and beyond) to promote them. To participate, please submit your LOVEwork itineraries through the online form.

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Waterfall in Dungannon

Join our Virginia is for Lovers Industry Facebook Group

We invite you to join our new Virginia is for Lovers Industry Facebook group. We hope for this group to function as a resource to gather and share best practices, calls for assets, and a place for us to share upcoming VTC campaigns along with other pressing and exciting information.
You can search “Virginia is for Lovers: Industry Group” and click to join.

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Groups, Sports and Meetings
Group at Monticello

Keep VTC Domestic Sales up to Date

Please update your listings on, and If you need help, contact Stephanie Kenney.

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Salem Stadium

Domestic Sales Blog

Please send your recommendations for the following to Stephanie Kenney by Wednesday, May 15:

  • Rectangular Field Complexes
  • Outdoor Trip Ideas and Itineraries
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Bus tour

Stay Visible with Lead Reports from Domestic Sales and Marketing

Looking for new prospects? Visit the following links on for a complete listing of our free tour & travel and meetings & conventions lead reports. Email Joni Johnson for sports marketing lead reports.

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State Games of America

Volunteers needed for State Games of America

The State Games of America will be hosted for the first time in Virginia in Lynchburg – July 31 -August 4, 2019.
Volunteer Here to help welcome 15,000 athletes and their families.

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Consumer Services
Visitors Center Seminar

Partnership Marketing and Advertising Program (PMAP) 2019 Renewals

2019 enrollment for the Partnership Marketing and Advertising Program at the Virginia Welcome Centers and Safety Rest Areas is now open. Visit our website,, and register today!

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Education and Workshops
Virginia is for Lovers

VTC Orientation Program

Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The 2019 Orientation Dates are: Sept. 18-19 and Dec. 4-5. Cost: $45.

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Scenic Virginia
2018 Best in Show Winner: Caledon State Park by Edward Episcopo

2019 Virginia Vistas Photo Contest

CALLING ALL PHOTOGRAPHERS OF VIRGINIA’S SCENIC BEAUTY! Scenic Virginia’s 2019 Virginia Vistas Photo Contest is now open. The deadline for submitting your gorgeous shots is Sunday, May 19 at midnight. Each summer, the Richmond Times-Dispatch reveals the Photo Contest Winners in a full-color cover feature in the Sunday Culture section and on its website. Every Saturday, the Times-Dispatch publishes a different Virginia Vistas photo on the editorial page. Throughout the year, Scenic Virginia features winning photographs prominently on its website and social media.

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VRLTA Ordinary Awards
VRLTA (Virginia Restaurant, Lodging and Travel Association) is now accepting nominations for the 2019 Ordinary Awards, which recognize Virginians who demonstrates exemplary passion for the hospitality and travel industry. The awards feature 18 individual and organizational awards across four primary categories: Travel, Lodging, Restaurant and Beverage/Others. Awards include categories such as Restaurant Employee of the Year, Chef of the Year, Hotelier of the Year, Attractions of the Year, etc. Nominations are due Sept. 6, 2019; winners will honored at a gala dinner in Richmond on Oct. 10 at the Hilton Richmond Hotel & Spa / Short Pump.
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Virginia Green
Virginia Green Travel Alliance

Virginia Green Travel Star Awards Announced!

24 tourism businesses and 4 individuals received awards at the 6th annual Virginia Green Travel Conference & Awards Celebration held April 24 & 25 at the beautiful Hotel Madison & Shenandoah Conference Center in Harrisonburg. Links to the full list of award winners, the media release and pictures can be found here.

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Virginia in the News

6 East Coast Food and Beverage Trails to Try

Sustainable Craft Breweries that are Minimizing Their Footprint

7 Food Festivals Around the Southeast
The Atlanta Journal Constitution

51 Amazing University and College Buildings across the USA
USA Today

Satisfy your Food, Beverage or Cultural Cravings on a Mid-Atlantic Trail
The Washington Post

stats graphic

Tourism Statistics

Website and Blog Visitation for April 2019
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Virginia is for Lovers 50 Years of Love tshirt

Virginia is for Lovers Store

Virginia is for Lovers 50 Years of Love t-shirt
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