Virginia Travel Post for April

LOVEwork at Richmond Raceway

News and Opportunities for the
Virginia Travel Industry

Brand Management
50 Years of Love - Virginia is for Lovers

2019 marks the 50th Anniversary of Virginia is for Lovers and we are celebrating all year long with 50 YEARS OF LOVE.

39 Destination Marketing Organizations (DMOs) applied for the 50 Years of Love grant and 39 DMOs were awarded $10,000 each to support their 50 Years of Love initiatives!

Our goal is to have the entire Commonwealth involved by hosting 50 YEARS OF LOVE activations – events, programs, promotions, etc. – for 50 consecutive days.
Questions or ideas about what your organization can do? Contact Lindsey Norment at

More Information →
50 Years of Love - Virginia is for Lovers

2019 Co-op Advertising

There are still opportunities available for the 2019 co-op plan! Deadlines for upcoming opportunities in May are quickly approaching. Check out the programs below and click here for more details.

  • LeisureMedia360 video campaign opportunity available in May only, reserve your space soon.
  • Stay tuned for more information about the FY20 co-op program. For questions, contact Lindsey Norment at

    More Information →
    Grants and Funding
    50 Years of Love - Virginia is for Lovers

    VTC Marketing Leverage Program

    The Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. Applications are now open and are due back on June 25, 2019.  (Draft Review Deadline is June 4, 2019.)

    More Information →
    Keep Virginia Beautiful

    Keep Virginia Beautiful Now Accepting 30 in Thirty Green Grant Applications!

    Our 30 in 30 Green Grants initiative is designed to empower groups all across Virginia to make an environmental impact in their own communities. The application process is underway and you are invited to apply, but hurry, the deadline is April 30!

    Apply Now →
    Digital Marketing
    Virginia is for Lovers

    Updates to and

    After taking much longer than anticipated, the Administration Tool has been updated to fix the issue with mapping. We really appreciate your patience with us as we worked to fix the issue. We’ve also added the ability to update and add your meeting room specifications. Your meeting room information will now appear with your listing. Any questions about the Admin Tool can be directed to Robin Mamunes

    Login to the Admin Tool →
    Virginia is for Lovers

    Advertise in the Consumer eNewsletters

    Placements are available for the 2019 eNewsletters. 3 positions are available at varying costs. See the calendar and specifications. See pricing and sign up for a placement here.

    More Information →
    Virginia is for Lovers

    Content Needs for

    Spring is here and Summer is quickly approaching. Update your expired or add your new Memorial Day, Mother’s Day and Father’s Day events and packages. Don’t forget about your Summer festivals and July 4th events and festivites. Questions? Contact Robin Mamunes.

    More Information →
    Virginia is for Lovers

    Sharing the LOVE

    As part of our 50 Years of Love marketing efforts, we’re promoting the 130+ LOVEWorks across the state in the form of LOVEwork itineraries. These trip ideas will be highlighted on and we’ll create content throughout the summer (and beyond) to promote them. To participate, please submit your LOVEwork itineraries by May 15.

    More Information →
    Waterfall in Dungannon

    Join our Virginia is for Lovers Industry Facebook Group

    We invite you to join our new Virginia is for Lovers Industry Facebook group. We hope for this group to function as a resource to gather and share best practices, calls for assets, and a place for us to share upcoming VTC campaigns along with other pressing and exciting information.
    You can search “Virginia is for Lovers: Industry Group” and click to join.

    Search →
    Groups, Sports and Meetings
    Group at Monticello

    Keep VTC Domestic Sales up to Date

    Please update your listings on, and If you need help, contact Stephanie Kenney.

    Login to the Admin Tool →
    Kid at Nauticus

    Domestic Sales Blog

    Please send your recommendations for the following to Stephanie Kenney by Friday, April 12:

  • Group-Friendly Small Town Itineraries
  • Floating Meetings & Events – Ex: Rivershore Charters, Spirit of Norfolk
  • Read the Blog →
    Bus tour

    Stay Visible with Lead Reports from Domestic Sales and Marketing

    Looking for new prospects? Visit the following links on for a complete listing of our free tour & travel and meetings & conventions lead reports. Email Joni Johnson for sports marketing lead reports.

    More Information →
    State Games of America

    Volunteers needed for State Games of America

    The State Games of America will be hosted for the first time in Virginia in Lynchburg – July 31 -August 4, 2019. The State Games of America is an Olympic-style event featuring competition between State Games medal winners from across the nation. There are currently 30 states conducting or organizing statewide sports festivals known as State Games. Virginia hosts the Commonwealth Games.
    Volunteer Here to help welcome 15,000 athletes and their families.

    More Information →
    Consumer Services
    Visitors Center Seminar

    Partnership Marketing and Advertising Program (PMAP) 2019 Renewals

    2019 enrollment for the Partnership Marketing and Advertising Program at the Virginia Welcome Centers and Safety Rest Areas is now open. Visit our website,, and register today!

    More Information →
    PRIDE LOVEwork

    Bring LOVE to your Destination or Event

    Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork.  For questions, contact Noelle Baker – (804) 545-5520.

    Application Form →
    Education and Workshops
    Virginia is for Lovers

    VTC Orientation Program

    Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The 2019 Orientation Dates are: May 29-30; Sept. 18-19 and Dec. 4-5. Cost: $45.

    More Information →
    Virginia in the News

    Plan an art-and-culinary-centric getawayto Richmond
    DC Refined

    This Virginia Town Is Transforming Into a Pirate-Themed Wonderland Next Month
    Southern Living

    Virginia Craft Spirits Tour Reveals Incredible Whiskey Culture
    The Whiskey Wash

    This Is The Best Local Spring Break Spot in Every State Across the U.S.
    Apartment Therapy

    Best Spring Break Trip Destinations in Every State
    Matador network

    Best General Food Festival Winners 2019
    USA Today 10 Best

    stats graphic

    Tourism Statistics

    Website and Blog Visitation for March 2019
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    Virginia is for Craft Beer Lovers Glass

    Virginia is for Lovers Store

    Virginia is for Craft Beer Lovers
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