Virginia Travel Post for March

LOVEwork in Middlesex County

News and Opportunities for the
Virginia Travel Industry

Virginia Outdoors Plan – New
Virginia Outdoor Plan
The Virginia Outdoors Plan is the state’s comprehensive plan for land conservation, outdoor recreation and open-space planning. The document helps all levels of government and the private sector meet needs pertaining to those matters.

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Brand Management
50 Years of Love - Virginia is for Lovers

2019 marks the 50th Anniversary of Virginia is for Lovers and we are celebrating all year long with 50 YEARS OF LOVE.

39 Destination Marketing Organizations (DMOs) applied for the 50 Years of Love grant and 39 DMOs were awarded $10,000 each to support their 50 Years of Love initiatives!

Our goal is to have the entire Commonwealth involved by hosting 50 YEARS OF LOVE activations – events, programs, promotions, etc. – for 50 consecutive days.
Questions or ideas about what your organization can do? Contact Shannon Johnson at

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50 Years of Love - Virginia is for Lovers

2019 Co-op Advertising

There are still opportunities available for the 2019 co-op plan! Deadlines for upcoming opportunities in May are quickly approaching. Check out the programs below and click here for more details.

  • Blue Ridge Outdoors Annual May Festival Guide. Reserve your ad space in the final VTC co-op issue, advertising sales deadline is 3/25.
  • LeisureMedia360 video campaign opportunity available in May only, reserve your space soon.
  • Stay tuned for more information about the FY20 co-op program. For questions, contact Shannon Johnson at

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    Grants and Funding
    American Evolution 2019

    American Evolution™ 2019 Commemoration Finale Grant Program applications are open!

    Applications are due on March 22, 2019. Maximum Award Amount $10,000.
    The purpose of the 2019 Commemoration Finale Grant Program – administered by VTC – is to provide Virginia organizations and communities with the resources to participate in the 2019 Commemoration, American Evolution’s Finale Month and to create a network of statewide partners who will bring the commemoration to their locality or region throughout the Commemorative year. The grant may be used for planning, execution, and/or marketing for events taking place between November 1-30, 2019. Events must reflect the theme of Virginia’s Customs, Cultures and Cuisines.

    More Information →
    Digital Marketing
    Virginia is for Lovers

    Advertise in the Consumer eNewsletters

    Placements are available for the 2019 eNewsletters. 3 positions are available at varying costs. See the calendar and specifications. See pricing and sign up for a placement here.

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    Waterfall in Dungannon

    Join our Virginia is for Lovers Industry Facebook Group

    We invite you to join our new Virginia is for Lovers Industry Facebook group. We hope for this group to function as a resource to gather and share best practices, calls for assets, and a place for us to share upcoming VTC campaigns along with other pressing and exciting information.
    If you are interested in participating, please send an email to and list the email address associated with your Facebook account. This will allow your membership preapproval. Facebook groups are unable to support business pages as members so you will need to participate as your personal Facebook profile.

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    Groups, Sports and Meetings
    Group at Monticello

    Keep VTC Domestic Sales up to Date

    Please update your listings on, and If you need help, contact Stephanie Kenney.

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    Kid at Nauticus

    Domestic Sales Blog
    Get in front of 5 million visitors to!

    Please send your recommendations for the following to Stephanie Kenney by Friday, March 15:

  • E-Sports Venues
  • Student Itineraries and Trip Ideas (Especially STEM and STEAM)
  • Read the Blog →
    Bus tour

    Stay Visible with Lead Reports from Domestic Sales and Marketing

    Looking for new prospects? Visit the following links on for a complete listing of our free tour & travel and meetings & conventions lead reports. Email Joni Johnson for sports marketing lead reports.
    • American Bus Association, Louisville, KY – Jan. 26-29, 2019 – NOW AVAILABLE!

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    International Marketing

    IPW 2019

    Join us in Anaheim, California for the travel industry’s premier international marketplace and the largest generator of travel to the United States. This year’s show is June 1-5, 2019. If you are interested in joining the VTC booth, please contact Brantley Ussery.

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    Consumer Services
    Visitors Center Seminar

    2019 Visitor Centers Seminar

    It’s not too late! Join us for the 2019 Visitor Centers Seminar in Bristol, Virginia at the new Bristol Hotel on Monday March 18th- Wednesday, March 20th 2019. We hope you will come on Monday and experience the unique pre-event activities that Discover Bristol has planned. Registration, lodging and agenda details are now available on Book early as rooms are limited. For additional information, please contact Val Guffy at 804-545-5588 or

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    Visitors Center Seminar

    Partnership Marketing and Advertising Program (PMAP) 2019 Renewals

    2019 enrollment for the Partnership Marketing and Advertising Program at the Virginia Welcome Centers and Safety Rest Areas is now open. Visit our website,, and register today!

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    PRIDE LOVEwork

    Bring LOVE to your Destination or Event

    Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork.  For questions, contact Noelle Baker – (804) 545-5520.

    Application Form →
    Education and Workshops
    Virginia is for Lovers

    VTC Orientation Program

    Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The 2019 Orientation Dates are: May 29-30; Sept. 18-19 and Dec. 4-5. Cost: $45.

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    Revitalization Revival event

    Revitalization Revival: A Big Tent Approach to Preservation

    The town of Pulaski is excited to partner with the Virginia Department of Historic Resources to host Revitalization Revival: A Big Tent Approach to Preservation on May 1-2, 2019, in Historic Downtown Pulaski. Revitalization Revival will bring together local government leaders, community members, historic property owners and investors to share ideas and learn about the opportunities and challenges facing historic resources throughout Southwest Virginia.

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    Upcoming Conferences

    Land Conservation and Greenway Conference – Richmond

    2019 Agritourism Conference – Roanoke

    More Information →
    American Evolution 2019 Merchandise
    American Evolution branded mug

    Your visitors can take home a piece of “America, Made in Virginia”

    Invite your visitors to take part in 400 years of history and bring home a piece from the “America, Made in Virginia” and American Evolution merchandise collection! Take advantage of this product line to earn profits for your organizations while recognizing the significance of this commemorative year. Virginia is positioned to be a premier travel destination in 2019, due in large part by unified efforts to support tourism between American Evolution and partner organizations throughout the state.
    For more information or to look at the catalogue, please click here.

    View the Catalogue →
    Virginia Green
    Virginia Green Travel Alliance

    Virginia Green Travel Conference & Travel Star Awards

    It Is Time To Register! The 6th annual Virginia Green Travel Conference & Awards are on April 24-25, 2019 at the new Madison Hotel & Conference Center in Harrisonburg. Come learn, share and leave inspired!

    More Information →
    Virginia in the News

    13 National park lodges you can still book for summer 2019
    The Family Vacation Critic

    The Best Pizza in Every State
    Family Traveller

    12 Amazing romantic getaways for every type of couple

    Happy birthday “Virginia is for Lovers”
    Boomer Magazine

    A U.S brewer is releasing a “Lucky Charms-like” beer

    Black-owned restaurants serve culture and cuisine in Richmond

    stats graphic

    Tourism Statistics

    Website and Blog Visitation for February 2019
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    Virginia is for Lovers Bottle Opener

    Virginia is for Lovers Store

    Virginia is for Craft Beer Lovers
    Bottle Opener
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