Information for Virginia Tourism Industry Partners.

Virginia Travel Post for July

News and Opportunities for the
Virginia Travel Industry

John H. Kerr Reservoir/Bugg's Island Lake
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2018 VA-1 Tourism Summit:
Tourism Produces
VA1 Tourism Summit

Registration Now Open

This year’s event will be held at the Greater Richmond Convention Center and will be our largest VA-1 event ever. We are adding additional breakout sessions along with a workshop on building coalitions for tourism.
In 2018, nothing is off the table. So if you have a content idea or a speaker you’d like to share, please let us hear it on We’d love to hear your ideas about how we can work together to produce for Virginia’s Tourism Industry.

Register Now →
Grants and Funding
Virginia World War I and World War II Tourism Marketing

Virginia World War I and World War II Tourism Marketing Program Applications are open!

The marketing program assists Virginia communities and related World War I and World War II sites to market commemorative events, locations, and destinations. Applications are due back no later than August 7, 2018 by 5:00 PM. Maximum Award Amount $10,000.

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Brand Management
Virginia is for Lovers

FY19 Co-Op Program Announced July 25

July 25, visit to learn all about the 2019 Co-Op programs. Also, keep an eye out for an invitation to one of Co-Op Presentations and Brand Meetings where the VTC Brand Team will be traveling across the state to present the co-op program in person.
Six established and three new programs will be presented, including a television media buy and luxury product package. As usual, co-op partners will receive reimbursement or buy downs for running ads with VTC’s advertising partners. You will also receive information on other partnership opportunities.

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Shannon Johnson

Shannon Johnson is VTC Brand Director

VTC President and CEO Rita McClenny is delighted to announce VTC’s new Brand Director, Shannon Johnson. Shannon will be traveling across the state July, August and September to meet and get to know Virginia’s Travel industry and present the fall cooperative marketing opportunities plan.
Shannon joins The Virginia Tourism Corporation from The Virginia Department of Conservation and Recreation where she served as the Public Communications and Marketing Director for DCR and Marketing Director for Virginia State Parks. Shannon moved to Virginia in 2012 from New York City where she built her career in marketing and brand development at Time Warner Corporate, Essence Magazine, Conde Nast, Macy’s and Reader’s Digest.

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Digital Marketing
Craft Beer

Summer, August Craft Beer Month, Labor Day, and Fall!

Please submit/update your festivals and special events and packages for the late summer season and early Fall. Update your business listings as well to make sure the visitor can find you on Check your images! See the image specifications here. Log in at

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Love at Richmond Raceway

Racing Packages and Deals

Racing season is upon us in Virginia. Create and add racing packages to coincide with NASCAR events in Virginia or at VIR. Get more information on how to add a package or deal to Questions? Contact Robin

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Mabry Mill

eNewsletter Advertising Available

Placements in our enewsletters are available for late Summer and Fall. Get in front of 350,000 email subscribers with your content.

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wine and kayak tour

2018 Content Calendar

Align your content marketing with ours. Download the 2018 Virginia Tourism Content Marketing Calendar. See what we are highlighting for the Summer and Fall.

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Virginia Green
Virginia Green

It’s Green Festival Season!

And it’s not too late to certify your festival, event or conference as a Virginia Green Travel Event! Impress your attendees by taking measures to recycle and reduce other environmental impacts from your event. We’ll give you the Virginia Green “seal of approval” and help to promote your event before and after the event. Virginia Green certification information available here.

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Groups, Sports and Meetings
Group at Monticello

Domestic Sales is planning for NTA & ABA

Please email Stephanie Kenney with dates for your signature group friendly events in 2019 and 2020.
Also, let us know what’s new in your destination by filling out this form.

More Information →
Ballast Point Brewery

Domestic Sales Blog
Get in front of 5 million visitors to!

Please send your recommendations for the following to Stephanie Kenney by Friday, July 20.

  • Tour & Travel: Craft Beer Tours for 20 or more
  • Meetings & Conventions: Attractions with Private Event Space
  • More Information →
    Bus tour

    Stay Visible with Lead Reports Available from Domestic Sales and Marketing

    Looking for new prospects? Visit the following links for a complete listing of tour & travel and meetings & conventions business development e-reports. Email Joni Johnson for more information on sports marketing lead reports.

    Now available to request from via email from Stephanie Kenney:

    • Meetings & Conventions: Pennsylvania Bus Association, Williamsburg, VA – June 18-21, 2018
    More Information →
    Consumer Services
    Visitor  Centers Seminar

    Host the Visitor Centers Seminar

    Bring more than 100 dedicated tourism professionals to your city/county by hosting the 2019 Visitor Centers Seminar. Work closely with VTC to spotlight your tourism assets and help to educate our industry.

    More Information →
    PRIDE LOVEwork

    Bring LOVE to your Destination or Event

    Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork.  For questions, contact Marie Henderson – (804) 545-5520.

    Application Form →
    Welcome Center Blitz

    Advertising Opportunities at Virginia Welcome Centers and Safety Rest Areas

    It’s not too late to reach 33 million travelers! Enroll now for 2018 VA Welcome Center/Safety Rest Area advertising. Let us market your business with brochure distribution, an ad panel, blitz, a digital spotlight or a custom package. Click below for more information and online enrollment forms.

    More Information →
    Education and Workshops
    Virginia is for Lovers

    VTC Orientation Program

    Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. The 2018 Orientation Dates are: Sept. 19-20 and Nov. 28-29. Cost: $45. 

    More Information →
    Virginia in the News

    Cape Charles to pilot new Virginia Main Street program
    delmarva now

    The Best Revamped Wedding Venues in the Country
    Martha Stewart Weddings

    CMT Hot 20 Countdown
    Virginia Beach Patriotic Festival

    ‘The Bachelorette’ Recap: Becca Kufrin Chooses Her Final 6, Sends Home One Controversial Suitor


    How Virginia Gov. Ralph Northam wound up on ‘The Bachelorette’
    The Washington Post

    The Bachelorette Recap: Virginia is for Lovers?

    Officials hope to boost tourism after ‘Bachelorette’ stop in Richmond

    Full Coverage of ‘Bachelorette’ Espisode
    Google news

    Tourism Statistics

    Website and Blog Visitation for June 2018

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    Virginia is for Food Lovers Apron Kit

    Virginia is for Lovers Store

    Virginia is for Food Lovers Apron Kit

    Order Now →

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