Information for Virginia Tourism Industry Partners.

November is Virginia Oyster Month

News and Opportunities for the Virginia Travel Industry
November 2017

VA-1 Tourism Summit
Governor Terry McAuliffe

Governor McAuliffe is the Key Note Speaker at VA-1
“Governor McAuliffe is the keynote speaker on November 14, 2017 at 8:00 a.m. We look forward to seeing all our tourism industry in Norfolk for the VA-1 Summit” – Rita McClenny

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Grants and Funding
Virginia is for Lovers

Virginia Tourism Corporation Marketing Leverage Program Applications are open!
Applications are open and are due back on Dec. 5.
The VTC Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships, to leverage partners’ marketing budgets,  and to extend the “Virginia is for Lovers” campaign.

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American Evolution

American Evolution™ Marketing Grant Program applications are due soon!
Applications are due on November 9, 2017. Maximum Award Amount $7,500.
The 2019 Commemoration was created by the Virginia General Assembly to plan, develop, and carry out programs and activities under the brand American Evolution™ to commemorate the 400th anniversary of key historical events that occurred in Virginia during 1619, and that continue to influence our nation today. In conjunction with the creation of the American Evolution™ Digital Trail, American Evolution is sponsoring a marketing grant program, administered by VTC, is to assist Virginia localities establish and market their own destination, history and connection to the American Evolution.

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Virginia Main Street

VMS Commercial District Affiliate Grants
Virginia Main Street has opened the application process for our first ever Commercial District Affiliate Grants! Affiliate Grants are designed to assist organizations and communities in achieving their downtown revitalization goals and be used for projects or planning purposes. The maximum grant amount is $7,000. Affiliate grants are available to registered DHCD Commercial District Affiliates and Virginia Downtowns.
Applications for Affiliate Grants will be due on December 1, 2017.

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Digital Marketing
Holiday wreath at Colonial Williamsburg

Holidays, Winter, Valentine’s Day!
The holidays will be here soon! Winter is on its way and before you know it, it is Valentine’s Day. Are you ready?
Be sure your information is up-to-date on Don’t forget your holiday light displays! Please update and/or add your content through the admin tool here: to update expired events rather than create new listings for the events.Please email Robin Mamunes at with questions.
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Family at the holidays

Heartwarming and Winter Getaways
Visiting Friend and Relatives (VFR) is a big push for winter. Submit a getaway to your area for things to do with friends and relatives over the holidays and for upcoming Valentine’s day. Check out the getaways that already on and send updates to Mary Bishop.
Submit a Getaway → ad

Discount pricing on the Virginia Tourism eNewsletters for Winter
Advertising is available for placements on and in the monthly enewsletters. 25% discount for enewsletters deploying December through February.

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Consumer Services

Bring LOVE to your Destination or Event
Request our popular LOVEwork to promote your destination and to create a memory for those who come to your event!  Please submit this LOVEwork application request. Note in the comments section on the form if you would like to lease the Pride LOVEwork rather than the Standard LOVEwork. For questions, contact Marie Henderson – (804) 545-5520.

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LOVE at a Virginia Welcome Center

Advertising Opportunities at Virginia Welcome Centers and Safety Rest Areas
Beginning in 2018 the Partnership Marketing and Advertising Program established in 2015 by VTC will transition from HI Media back to VTC. The program transfer will officially begin Jan. 1, 2018, with some aspects beginning sooner.  VTC is working closely with HI Media to make this transition seamless for our partners. Enrollment for 2018 will be available within the next few weeks.  For more information please click on this letter from Val Guffy, Director of Consumer and Partner Services.

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Groups, Sports and Meetings
Bus tour

Lead Reports Available from Domestic Sales and Marketing
Get an instant database of potential business by requesting our sales leads generated from desk side buyer appointments and trade shows.

Act now by requesting sales leads – new prospects – generated from the following appointment conferences:

  • Student and Youth Travel Association, Albuquerque, NM – August 25-29, 2017
  • Connect Association Marketplace, New Orleans, LA – August 21-23, 2017
  • Virginia/North Carolina/South Carolina Motorcoach Association, Roanoke, VA – Sept. 17-19, 2017
  • Virginia Society of Association Executives Educational Symposium & Expo, Richmond, VA – Oct. 5, 2017

For a complete listing of business development e-reports, visit or contact Stephanie Kenney.

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Pippin Hill

Domestic Sales Blog
Please send your recommendations for the following to Stephanie Kenney by Friday, November 17:

  • Meetings & Conventions: Corporate Social Responsibility Activities (i.e. volunteer at food banks, parks clean up and care packages for troops)
  • Tour & Travel: Holiday Themed Itineraries

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International Marketing
Virginia is for Lovers
FREE Opportunity to reach the Canadian market!
Do you have a brochure that relates to food, wine, camping, biking, golf, or the outdoors?  Ship 200 to Canada and our representatives will distribute it at the upcoming consumer shows. Contact Jane Lammay for shipping address and deadline.
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IPW 2018
Join us in Denver for the travel industry’s premier international marketplace and the largest generator of travel to the US.  The show is  May 19-23, 2018.  If you are interesting in joining the VTC booth, please contact Jane Lammay
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Education and Workshops
Virginia is for Lovers
Chesapeake Connections: Training for Impactful Visitor Experience
A Workshop for Museum Professionals in Virginia
Virginia Tourism Corporation and the National Park Service are teaming up to help small local museums create engaging and meaningful visitor experiences.  Participants will learn basic interpretive techniques, how to incorporate hands-on techniques, where to look for potential funding sources, and how to marketing museums and programs.

More Information and Registration→
Adventure Tourism Workshop

Adventure Tourism Workshops
The Adventure Tourism workshop is targeted to anyone interested in starting and expanding an adventure tourism business in Southwest Virginia. This workshop outlines the opportunities within the region, best practices and steps required to launch a successful adventure tourism business.

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The Crooked Road License Plate
The Crooked Road License Plate

The Crooked Road – Virginia’s Heritage Music Trail License Plate
The Crooked Road – Virginia’s Heritage Music Trail plans to have a new specialty license plate available from the Virginia Department of Motor Vehicles in 2018 or early 2019. The Crooked Road specialty plate will cost $25 annually for a standard plate and $35 annually for a personalized plate. This will be a revenue share plate, so the state will share a portion of the annual plate fees with The Crooked Road.

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Virginia Green
Virginia Green
SAVE-THE-DATE for the 5th Annual Virginia Green Travel Conference & Awards
SAVE-THE-DATE for the 5th Annual Virginia Green Travel Conference & Awards on March 1-2, 2018 at the Virginia Beach Convention Center!   Full conference registration and agenda will be announced in early November.
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Virginia in the News

America’s Most Luxurious Tasting Menus Under $100
Fodor’s Travel

The ultimate foodie road trip through Virginia
Matador Network

Follow your appetite down Virginia’s Oyster Trail
Lonely Planet

Maple’s on the menu this fall
USA Today

America’s Best Cities for Fall Travel
Travel + Leisure

Virginia Wine Country Travel Guide
Poor Little it Girl

6 Awesome Places to Wine, Dine, and Stay in Richmond, Virginia
Better Living

Enjoy the mountain air, beer, and more in Nelson County
Recreation News

Oyster Bed™ - Oyster Lovers Le Petite Tray
Virginia is for Lovers Store
Oyster Bed™ – Oyster Lovers Le Petite Tray. The Oyster Bed has 6 individual cooking wells and a perfectly sized reservoir to gather all the succulent juices, cook larger pieces of food, or store garnishes, sauces, etc. It is engraved with the Virginia is for Oyster Lovers™ logo.
Order Now →

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Grants and Funding
Information for the tourism industry about grants and funding sources.
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Workshop Opportunities
VTC partners with other Virginia agencies and organizations to assist you.
More information → needs Needs and New/Updated Features
See what we’re working on for and the blog.
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Tourism Statistics
Tourism Statistics
Website Visitation for October 2017
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901 E. Cary St., Suite 900, Richmond, VA 23219 | 800-847-4882