Statewide Tourism Plan for Virginia - Helping Communities Maximize Their Tourism Potential
Why We Need a Statewide Plan
John Shaffer
Director of Marketing and Sales for Luray Caverns
"The State Tourism Plan is a bold new initiative. This project will begin where logic dictates it should start - from the ground up - with extensive stakeholder and community involvement.
Along with many areas of fact finding, research and analysis, this all-inclusive effort will culminate with competitive advantages that we so desperately need.
It is this type of vision to the future that can position the Commonwealth on a strategic path to opportunities for greater economic achievement in an increasingly competitive global travel and tourism sector."

- Travelers are prioritizing their spending and you have to rise to the top over competitors
- We either plan for tourists and their expenditures, or we don't and hope we are lucky
- Research shows that regional appeal is attractive to today's traveler