Statewide Tourism Plan for Virginia - Helping Communities Maximize Their Tourism Potential

Why We Need a Statewide Plan

John Shaffer
Director of Marketing and Sales for Luray Caverns

"The State Tourism Plan is a bold new initiative. This project will begin where logic dictates it should start - from the ground up - with extensive stakeholder and community involvement.

Along with many areas of fact finding, research and analysis, this all-inclusive effort will culminate with competitive advantages that we so desperately need.

It is this type of vision to the future that can position the Commonwealth on a strategic path to opportunities for greater economic achievement in an increasingly competitive global travel and tourism sector."

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