Travel Data
Profile of Travel in Virginia
Research study that identifies the travel behavior and demographics of various segments of Virginia's travel and tourism industry. For custom profiles from this study, please scroll to the bottom of the page.
- FY2007-2009 Profile of Leisure Travel in Virginia Download Excel File
- 24 page profile detailing travel behavior on trips to Virginia
- Information includes: where travelers come from, how much they spend, how long they stay, where they go, what they do, how they plan their trips, etc. Also includes detailed demographics of travelers.
- FY2007-2009 Virginia Visitor Profile Explanation Download PDF
- Explanation of the methodology and contents of the Profile of Travel in Virginia
International
- 2009 Canadian Visitation and Spending Download PDF
- Report on visitation and spending estimates from Canadian travelers to the Capital Region USA (VA, MD, & DC)
- 2010 Overseas Visitation Download PDF
- Report on visitation estimates from overseas travelers to the Capital Region USA (VA, MD, & DC)
Virginia Welcome Centers
Detailed report on the Virginia operated Welcome Centers. Report includes highway and ramp traffic, total visitation to each of the centers, and demographic and trip characteristic data from guest registries.
- 2008 Welcome Center Report Download PDF
Custom Travel Profiles
The VTC produces custom travel profiles for members of Virginia's tourism industry. These profiles are created from sub-segments (e.g. trips taken in Summer, trips that include Richmond) of the overall Profile of Travel in Virginia. A sample of existing profiles is below. These lists will be updated as new profiles are created.
If you are interested in a profile that is not shown, please contact Elizabeth McLaughlin, to find out about availability. In most cases, profiles will only be created if the sample size is greater than 300 responses. Because of concerns regarding survey length and the general lack of knowledge travelers have regarding Virginia's political boundaries, only Virginia's cities are included in the questionnaire. County profiles are not available at this time.
Seasonal Travel Profiles Geographic Travel Profiles
Spring FY07-09 Fredericksburg FY07-09
Summer FY07-09 Hampton Roads Region FY07-09
Autumn FY07-09 Northern Virginia Region FY07-09
Winter FY07-09 Richmond FY07-09
Shenandoah Valley Region FY07-09
Activity Based Travel Profiles Southwest Virginia FY07-09 (combined regions)
Arts & Crafts FY07-09 Virginia Beach FY07-09
Civil War FY08-09 Williamsburg FY07-09
