Traveler Attitudes
VTC Attitudinal Study
A quarterly study designed to track travel interests and perceptions in Virginia's primary and secondary markets.
April 2009 - Download Powerpoint 11MB or PDF - 5MB
July 2009 - Download PDF (includes detailed attributes for competitive states & primary vs. secondary trip data)
October 2009 - Download PDF (includes detailed planning times and resources for specific trip aspects)
Qualitative Research
During the summer of 2009, the VTC and an independent moderator conducted in-depth interviews with consumers in the DC metro area to gain an even greater understanding of their attitudes and perceptions.
View the findings here - Download Powerpoint 70MB or PDF - 5MB
During the summer of 2009, the VTC and an independent moderator also conducted interviews with visitors to historic and cultural sites across Virginia and Washington, DC in order understand how Virginia can best speak to travelers during the Commemoration of the Civil War Sesquicentennial.
View the findings here - Download PDF