VTC Research

VTC Research Staff assist with a wide range of tourism-related data analysis and gathering, including visitor profiles, market share, the economic impact of tourism on the state and localities, and the VTC's advertising and marketing campaigns. The goal of the Research branch is to provide detailed and timely information for those in the Commonwealth who are interested in the area of tourism development.

This page contains the most recent “Tourism Dashboard” as well as trend data for items included within the “Tourism Monitor.” Included are airport passenger data, car rental sales, gasoline sales, inquiry fulfillment, lodging trends, state & national park visitation, taxable sales reports, Virginia.org web stats, and welcome center visitation trends.

Other documents include the "Monthly Travel Barometer", a timely gauge of visitation to Virginia's attractions, parks and travel information centers.

This page contains a link to a customizable database where you can explore and compare the economic impact of travelers spending for any locality in Virginia.

Other documents include taxable sales reports, travel-related taxes collected, and travel-related tax rates.

This page contains statistics on the number of domestic visitors to Virginia annually, as well as demographics about the visitors based on the Virginia Visitor Study. This page also contains recent reports on visitation from Overseas and Canada

This page includes quarterly reports from Smith Travel Research on lodging supply, demand, occupancy rates, room rates, and room revenue for the state, US, and various pre-defined regions.