Publications
Publications from the Marketing Division
Virginia Is for Lovers Travel Guide
Frequency: Annual
Printing Date: December
Circulation: 800,000
Distribution: Virginia highway welcome centers, local/regional visitor centers, consumer shows, www.virginia.org, dedicated toll-free telephone numbers, Canadian offices and other outlets.
Description: The Virginia Tourism Corporation's advertising-supported, annual guide to Virginia is the VTC's primary consumer fulfillment piece. Editorial content is provided by the VTC and includes feature articles on topics such as history, children’s activities and outdoor recreation. Overviews of the state's nine regions are included as well, followed by listings for accommodations, attractions and restaurants within each region.
Contact: Call Judy Watkins at the Virginia Tourism Corporation for general questions about the guide, (804) 545-5563, jwatkins@virginia.org
Meeting Planners Directory
Frequency:
Every other year
Printing Date: September of even-numbered years
Circulation: 35,000
Contact: Carol Torricelli, Virginia Tourism Corporation, 804-545-5543, ctorricelli@virginia.org
This guide is distributed to meeting planners, at trade shows and through targeted mailings. It includes Convention and Visitors Bureau contacts, hotel and meeting facilities contacts as well as other useful information for meeting planners to plan the perfect meeting.
2008-2009 Virginia Group Tour Guide
Frequency:
Every other year
Printing Date: September
Circulation: 20,000
Contact: Carol Torricelli, Virginia Tourism Corporation, 804-545-5543, ctorricelli@virginia.org
This guide is distributed to domestic and international tour operators, group leaders and bank travel directors as well as through targeted mailings and selected trade shows. It includes information on attractions, accommodations, restaurants, guide services, diesel fuel and bus service locatiions, Virginia tour operators seeking group business and receptive operators for Virginia. Also included are suggested multiday itineraries and day trip opportunities.
Virginia
Golf Guide
Frequency:
Annual
Printing Date: January
Circulation: 120,000
Distribution: Virginia highway welcome centers, local and
regional visitor centers, dedicated toll-free telephone number,
domestic and Canadian consumer golf shows.
Contact: For advertising information, contact Ed Hughes, GolfStyles, 37 Chatham Square, Richmond, VA 23226 (804) 285-7374.
For general information about the guide, contact Judy Watkins, Virginia
Tourism Corporation, (804)545-5563, jwatkins@virginia.org
The 72-page
guide lists all daily fee, resort and military courses in Virginia.
Editorial covers courses in each of the state's eight regions, tournaments,
personalities, history of Virginia golf and other topics. Virginia
golf courses
and resorts can purchase display advertising or listings.
International Travel Guides
English, German, Spanish, French and Portuguese
Language editions
Frequency:
Annually
Printing Date: Guides are published in November of each year;
the advertising deadline is July of each year.
Circulation: 170,000
Distribution: Consumers, travel agents and consumer and trade
shows in the United Kingdom, Germany, Belgium,
Luxembourg, France, Ireland, Netherlands, Scandinavia, Argentina,
Mexico and Brazil.
Contact: Matt Gaffney, Capital Region USA, (410) 647-4270, mgaffney@capitalregionausa.org
A cooperative effort with Capital Region USA (CRUSA), a partnership among Virginia, Maryland and Washington, D.C. designed to promote the region to overseas markets. The travel guides include editorial copy, photos, maps and suggested itineraries, all designed to encourage overseas visitation to the region. Virginia entities can purchase advertisements in the guides.
Virginia Tourism Dashboard
Frequency:
Monthly
Circulation: Distributed via email; click here to sign up to receive the enewsletter.
Distribution: In-state travel professionals and business leaders
Contact: Mary Bishop, Virginia Tourism Corporation, (804) 545-5556, mbishop@virginia.org
The VTC's monthly
newsletter provides the Virginia travel industry with actionable
items of interest related to community development, public relations
and promotions, sales, advertising, research and international marketing.
