Virginia Tourism Corporation's Marketing Leverage Program Announces Successful Applicants for Spring 2007
NEWS
Media Only
Martha Steger, APR, Fellow PRSA
Public Relations Director
TEL (804) 545-5572
EML msteger@virginia.org
June 29, 2007
Virginia Tourism Corporation's Marketing Leverage Program Announces Successful Applicants for Spring 2007
- Program to Stimulate New Partnerships, Increase Visitor Spending -
RICHMOND, Va. - The Virginia Tourism Corporation announced on Tues., June 26, the successful applicants for the Spring 2007 funding cycle of the VTC Marketing Leverage Program. The VTC Marketing Leverage Program stimulates new, statewide tourism marketing programs through the creation of tourism partnerships.
“The objective of this program is to leverage limited tourism marketing dollars throughout the Commonwealth,” said Alisa Bailey, VTC president and CEO. “The partners in the applications help realize our common goal of attracting more people to Virginia, enticing them to stay longer and spend more money.”
The awards, totaling $436,319.00, are listed below. Tourism in Virginia is a $16.5 billion industry, supporting more than 207,000 jobs for Virginians. For free information on vacation-planning assistance, call 1-800-932-5827 or go to www.Virginia.org.
Lead Partner |
Locality |
|
The Bedford Wine Trail |
Bedford City and the County Office of Tourism |
Bedford |
Eastern Shore Artistic Hospitality Venture |
Eastern Shore of Virginia Tourism |
Tasley |
Where Hospitality Meets History - Virginia's Central Shenandoah Valley |
Central Shenandoah Valley Bed & Breakfast represented by By the Side of the Road B & B |
Harrisonburg |
Come to Abingdon for Arts of Historic Proportions |
Abingdon Convention and Visitors Bureau |
Abingdon |
Extended Big Walker National Scenic Byway Marketing Coalition |
Big Walker Lookout |
Wytheville |
Dinner at the Link |
O.Winston Link Museum |
Roanoke |
Gathering in Gap Marketing Campaign |
Friends of Southwest Virginia Museum Historical State Park/Southwest Virginia Museum |
Big Stone Gap |
Radford Tourism Initiative |
City of Radford |
Radford |
Grayson's Golden Opportunity |
Grayson County |
Independence |
Round the Mountain Marketing Initiative |
Round the Mountain: Southwest Virginia's Artisan Network |
Abingdon |
Wilderness Road Marketing Initiative |
Wilderness Road |
New Market |
The Blue Ridge Plateau Tourism Ambassador Program |
The Blue Ridge Plateau |
Hillsville |
Virginia State Barbecue Championship - Smoke on the Mountain - 2007 |
Twin County Regional Chamber of Commerce |
Galax |
Sporting Events-Special Opportunities-Guaranteed Results |
City of Salem |
Salem |
Make the Wise Choice |
Wise County Tourism Committee |
Wise |
The Crooked Road in Print and Other Media |
The Crooked Road: Virginia's Heritage Music Trail |
Abingdon |
Heart of Virginia Area Directory Brochure and Map |
Town of Farmville |
Farmville |
Appomattox; history….and so much more |
Appomattox Department of Tourism |
Appomattox |
The Pound - Where the Crooked Road Bends |
Town of Pound |
Pound |
2008 Cabin Fever Series Beach Music Festival |
Event Zone |
Roanoke |
Getaway to the Great Outdoors |
Wytheville Convention & Visitors Bureau |
Wytheville |
Clinch Mountain MusicFest Marketing Program |
Southwest Virginia Community Foundation, Inc. |
Gate City |
Fauquier and Warrenton Heritage Tourism Program |
Fauquier County Department of Economic Development |
Warrenton |
Start Exploring Botetourt County |
Botetourt County Office of Tourism |
Fincastle |
Roanoke Valley Crossroads to Settlement Along the Wilderness Road |
Roanoke Valley Convention & Visitors Bureau |
Roanoke |
Meet Me in PWC |
Prince William County/Manassas Convention & Visitors Bureau |
Manassas |
Petersburg Area History & Heritage Campaign |
Petersburg Area Regional Tourism Corporation |
Petersburg |
Horseplay in Henry County |
Colonial Downs |
Ridgeway |
Eastern Shore Travel Pack |
Blue Crab Bay Co/Bay Beyond, Inc. |
Melfa |
Convention Network |
Richmond Metropolitan Convention & Visitors Bureau |
Richmond |
Music from the Crooked Road: Mountain Music of Virginia |
Blue Ridge Traditional Arts, Inc. |
Galax |
Southwest Virginia Blue Ridge Highlands Marketing Enhancement Program |
Blue Ridge Travel Association of Virginia |
Pulaski |
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