Public Relations Primer
Skills Essential in Gaining Respect from the Media
Understand the various media types:
Print Media
- Newspapers
- Consumer Publications (magazines and newsletters)
- Trade Publications (travel trade, special interest group trade)
- Columnists,
Freelancers, Syndicated Writers
- Broadcast
Media
- Television
- Radio
- Television
- Internet
- E-zines
- On-line newsletters, etc.
Read, watch, listen and research the potential media contacts.
- Know which media can accept travel trips and which will not.
- Know illustration
requirements.
- Know the media's deadlines.
Use regular mailings and telephone contact to maintain a good relationship with the media through:
- News releases
- Events listings
- Feature articles
- Holiday reminders
- Media tours
- News conferences
- Trade shows
- Media kits
Convey honesty,
knowledge and reliability to the media.