|Fall 2012 VTC Marketing Leverage Program Applications Open
Deadline: October 11, 2012. The VTC Marketing Leverage Program is designed to provide matching funds for research-based, measurable marketing projects by the Virginia tourism industry. Info/Application: http://www.vatc.org/PAM/leverageprog.asp Questions? Contact Angela Wiggins, 804-545-5553.
American Civil War Sesquicentennial Tourism Marketing Program now open
Deadline: November 2, 2012.The Virginia Sesquicentennial of the American Civil War Commission (the Commission) and the Virginia Tourism Corporation (VTC) have created a special American Civil War Sesquicentennial Tourism Marketing Program. This program will help Virginia community organizations, working in partnership with the local tourism industry, in promoting the observance of the 150th anniversary of the American Civil War. For more information click http://www.vatc.org/PAM/STMprog.asp Questions about the program should be directed to Angela Wiggins, 804-545-5553.
Immediate Needs for Virginia.org
Holiday tours and events, family holiday packages, 100 Miles of Lights packages, winter wildlife watching packages and anything candlelit are all needed for article and enewsletter consideration.
Submit through the Virginia.org Administration Tool ASAP.
List, or update your golf course listing on Virginia.org. Include tournaments in the events listings. The upcoming 2013 Virginia Travel Guide will include a special Feature story on Golf in Virginia. This feature will direct visitors to Virginia.org/golf where courses are listed, including golfing deals and packages, reviews and tournaments.
Go to http://www.vatc.org/emarketing/webmarketing.asp to get started.
Sterling Heart Award
Deadline: 5 PM October 2, 2012. Nominations are being accepted for the 2012 Sterling Heart Award. This annual award in honor of Sean McCarthy will be presented to one person who has made a significant contribution to the Virginia tourism and hospitality industry. Judging will be based on creative and innovative use of research, economic contribution of a program or campaign, and leadership in building advocacy for a program or campaign. The award will be presented at this year’s VA-1 Conference. Criteria and Nomination Form
Advertise your Fall or Winter Events at a Welcome Center
Looking for an economical way to advertise your fall or winter events and reach over 2 million travelers? Advertising in the 11 VA Welcome Centers is the answer. Reasonable rates on short-term event brochure space, free demo times available and many other opportunities. Please contact Marie Henderson for more details, at firstname.lastname@example.org or (804)545-5520.
Visit a Welcome Center Open House in your area.
Beginning in October, Welcome Centers around the state will be having Open Houses. Plan to visit your representatives from Highway Information Media (HIM) and the Welcome Center to renew your Welcome Center advertising for 2013 or to find out what is new for next year! While you are there put your name in the hat to win a free advertising opportunity at a Welcome Center of your choice. If you have any questions, please contact Marie Henderson for more details at email@example.com or (804)545-5520.
Lead Reports Available
Lead reports for Fraternity Executives Association Annual Meeting July 7-10, 2012 in Indian Wells, CA and Connect Marketplace August 16-19, 2012 in New Orleans, LA are now available. Contact Joni Johnson at firstname.lastname@example.org.
Pow Wow 2013
Conducting business in three days of highly-qualified pre-scheduled appointments, Pow Wow is the largest international trade show that VTC participates in annually. With 1,200 international and domestic buyers from more than 70 countries, Pow Wow is the largest generator of travel to the US. Join the VTC delegation in our booth from June 8-13, 2013 in Las Vegas. $2,800 plus all travel expenses.
Email Jane Govoruhk for more information.
Sales Mission to Canada
Join the VTC Canadian sales mission to the provinces of Ontario and Quebec and sell your destination/product directly to our most important travel, trade, and media contacts. The dates are October 1-5, 2012. The cost is $1, 000 plus all travel expenses. Please contact Jane Govoruhk at email@example.com with questions.
Virginia Green Advisory Committee Meeting
The Virginia Green Advisory Committee meeting is Friday, September 7th at Virginia Institute of Marine Sciences (VIMS) in Gloucester! All Virginia Green participants are invited to attend and provide their ideas and input. Meeting will include a tour of VIMS. Contact Tom Griffin at VirginiaGreen@Virginia.org.
Roanoke Regional Adventure Tourism Workshop
September 20, 2012 * Camp Roanoke, 6498 Dry Hollow Road, Salem.
Interested in launching an adventure tourism business in Southwest Virginia? It's the fastest growing aspect of tourism in the world and this workshop will outline opportunities, business case examples and provide the steps required to launch a successful adventure tourism business in Southwest Virginia. Info/Registration: http://www.vastartup.org/register/events/701
Matching Grants for Electronic Marketing Initiatives Available
VECTEC is offering matching grant programs in select localities for the development of websites and electronic commerce projects with special emphasis on wineries and craft breweries. Info: http://www.vectec.org/matching-grant-programs.
Entrepreneur Express and Social Media Workshops
Entrepreneur Express and Social Media events are scheduled around the state in the coming weeks. Complete schedule and locations: http://www.vastartup.org/
Virginia's Business One Stop system
The Business One Stop system will help you determine business formation requirements based on your specific type of business and activities. http://bos.virginia.gov/
Virginia Sesquicentennial of the Civil War Commission
Keep up to date on Virginia's commemoration of the 150th anniversary of the Civil War and Emancipation (2011-2015) by visiting the web site of the Virginia Sesquicentennial of the Civil War Commission: www.virginiacivilwar.org. Find upcoming events, a Civil War timeline in Virginia, programs, resources and news. Don't forget to post your upcoming Civil War events to www.Virginia.org as well.
Follow us on Twitter Join the Conversation!
Twitter.com/VTCDashboard – Industry: Announcements, News, Events
Twitter.com/VisitVirginia – Consumer: Travel Ideas, Discounts, Deals, Events
Twitter.com/VATourismPR – Public Relations: Media and Blogger Outreach
Join the Virginia Tourism LinkedIn Group
Join the Virginia Tourism LinkedIn Group at www.LinkedIn.com and keep up with tourism related discussions and the latest news and opportunities in our industry.
Through August 2012
Unique Users - UP 17.4%
2012 year-to-date - 4,845,129
2011 year-to-date - 4,125,916
Top 5 Articles in August
Cool Places for Kids - 27,319 page views
Virginia's Beaches - 17,231
Go Camping and RVing - 11,002
Virginia's Waterparks - 10,378
Summer Festivals - 9,979
Top 5 Listings in August
Buckroe Beach and Park - 7,146 page views
Sherando Lake Camping - 4,792
Busch Gardens - 4,040
Yorktown Beach - 3,451
Luray Caverns - 3,431
Virginia in the News
Love on tap: Va celebrating craft beer industry
Atlanta Journal Constitution
Hardywood Park Craft Brewery brewmaster Patrick Murtaugh pours a sample of brew at his craft brewery in Richmond,Va.
Virginia Tourism Initiatives Get State Grant Money
Virginia Tourism Initiatives Get State Grant Money.
Discovering Chincoteague and Virginia's Eastern Shore Travel-Story
As we made our way across the causeway from the mainland and onto Chincoteague Island, we could sense that things were...
Bare Feet™ Web Series – The Crooked Road EP 1 “Friday Night ...travelbarefeet.com/wordpress/
Mickela Mallozzi takes a journey along The Crooked Road , Virginia's Heritage Music Trail. Her first stop is Floyd, Virginia at the Floyd Country Store for its weekly Friday Night Jamboree. There she meets the “Friday Night Fixtures” and learns ...
Mumford & Sons rock Bristol
Virginia is for Lovers officials convened therein. Bristol Rhythm & Roots executive director Leah Ross, Believe in Bristol's Christina Blevins and Troutdale, Va...
Staunton, Va.: A mountain retreat in Shenandoah Valley
... Hampshire, Colorado, Oregon and North Carolina before settling on Virginia. ...
New and Updated Virginia.org Features
Features recently created or updated are:
Romantic Fall Getaways
Fall Family Getaways
Virginia’s Fall Festivals
Thanksgiving in Virginia
Scenic Fall Drives
Fall Wine Getaways
Virginia Wine Month
Fall Travel Deals
November in Virginia
Explore Central Virginia with a President’s Passport
Antique and Art Lovers Adore Martinsville
Fall Into Rappahannock County
Admin Tool Tip
Venue and Address
When adding your address and location information in your listing on Virginia.org, do not list your venue/location name in the first address line. Google does not recognize the non-address in that field and will therefore not map your location properly. Events and exhibits, and packages and deals all have the Venue field provided with the listing.
Log in to the Administration Tool.
Virginia is for Lovers Product of the Month
Light up Luggage Tag. This new biodegradable plastic version of our most popular product, is still the best way to find your luggage. Easily locate and identify your suitcase with this motion sensored light up luggage tag. With its smaller size, it can be part of child safety and awareness programs as well. Simply attach it to a child’s back pack or jacket to increase visibility to cars.
Virginia is for Lovers Wholesale Store
Not on the
Sign up for the Dashboard.
If you have comments or suggestions for future issues of The
Dashboard please contact Mary Bishop
at firstname.lastname@example.org or
Sign up for the Virginia Monthly eNewsletter. See how your destination, event or attraction is marketed to over 300,000 consumers.
Who are these faces? Meet the staff here.