Family get together at Lewis Ginter Botanical Garden
 eNewsletter for the Virginia Tourism Industry
January 2010 
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President's Notes

Alisa Bailey We at the VTC are excited about the new focus for Virginia is for Lovers in the new year. As many of you heard at VA-1, new research on travel behavior has led us to the conclusion of focusing our campaigns on the Gen X families within a day’s drive to Virginia. Not only do these families spend more money on travel than their Baby Boomer counterparts, their consumer confidence is rising at a faster pace. All of this new focus brings new opportunities for partnerships with you as we provide new strategies to reach this lucrative market. We look forward to working with each of you to make 2010 a banner tourism year!

Alisa Bailey

Virginia Tourism Update   Tourism Dashboard
Jovondra CoxLast Call for the Spring DC Blitz!
Monday, January 11, sales will close for station domination and bus back advertising for the DC Blitz. Get more information here or contact Carey Mosser with BCF at cmosser@boomyourbrand.com or 757-497-4811

Tamra Talmadge-AndersonParkway Packages and Itineraries Needed
PR will highlight Blue Ridge Parkway 75th anniversary travel packages and itineraries throughout 2010 starting in early January.  Please post to Virginia.org asap. 
Questions? Contact Casey Higgins.

Casey HigginsVirginia.org Event, Package and Discount Needs
  • Blue Ridge Parkway 75th Anniversary (Year-Long)
  • Spring Break – Family Focus (March 2010)
  • Easter (April 4, 2010)
  • Historic Garden Week (April 17-25, 2010)
  • Log into the Administration Tool to get begin submitting packages. Questions? Contact Casey Higgins.

    Jane GovoruhkVisitor Center Seminar - Save the Date!
    Mark your calendars now to join us in Hampton on April 13th and 14th for the 2010 Local Regional Visitor Centers Seminar. Look for details and registration starting later this month on www.vatc.org.
     

    Jane Govoruhk2010 Brochure Distribution ProgramRenew Now!
    Continue receiving this valuable service by renewing your products for 2010. Reserve your space now and avoid any lapse in service or distribution of your brochure.  To find out more or if you have questions please contact Jane Govoruhk at 804-545-5520 or jgovoruhk@virginia.org.
     

    Jane GovoruhkSchedule your 2010 Welcome Center Tourism Blitz! !
    Schedule your Tourism Blitz for 2010 now.  Some centers have already sold out!!   Due to the overwhelming popularity of our Tourism Blitzes, we are limiting our Tourism Blitz options for 2011 at certain centers.  To find out more or to schedule your Tourism Blitz for 2010 OR 2011, contact Jane Govoruhk at 804-545-5520 or jgovoruhk@virginia.org.
     

    Jane GovoruhkNEW FOR 2010!!!  Product of the Month! 
    Please watch in the Dashboard each month as we highlight welcome center advertising products at selected or even all welcome centers. 
    This month’s product is a Tourism Blitz at the Virginia Welcome Center Covington.  Book now and save $200!  This special offer is only available until the publication of the next Dashboard, so schedule yours today!  For more details contact Jane Govoruhk at 804-545-5520 or jgovoruhk@virginia.org.


    Robin MamunesGroup Lead Report Available
    Leads generated from the National Tour Association Annual Convention, November 13-18, 2009 in Reno, NV are now available. Please contact Robin Mamunes

     

    Robin MamunesMeeting Lead Report Available
    Leads are now available that were generated from MACE! 2009 (Mid-Atlantic Conference & Exposition hosted by the Potomac Chapter of Meeting Professionals International, December 10, 2009 in National Harbor, MD. Please contact Robin Mamunes
     

    Joni JohnsonTradeshow Partnerships
    Space is limited! Partner with Virginia Tourism at ASAE & The Center’s Springtime Expo held May 27, 2010 in Washington, DC.  Contact Joni Johnson for more information.
     

    Joni JohnsonSports Virginia Partnerships
    Do you currently market to sports event rights holders? Are you planning to attend the upcoming NASC Sports Symposium or TEAMS Conference? Then join VTC and its Sports Virginia partners at their next meeting on January 20th. Contact Joni Johnson for more information.

    Artisans Center of VirginiaVirginia Artisans: "Responsive & Ready!"
    2010 ACV Craft Conference & Business Institute with Artisan Craft Fair January 22 – 24, 2010 at the Hotel Roanoke, Roanoke, VA. For more information, click here - http://www.artisancenterofvirginia.org/conference/index.shtml
     

    Virginia Commission for the Arts2010 Art Works for Virginia Conference
    January 26-27, 2010, Richmond, VA. Join Virginia arts leaders to examine topics such as arts districts, cultural tourism, and measuring success. For more information, click here - http://www.arts.state.va.us/2010artworksforva.html
     

    Festival NewsEvent Fundamentals Workshop
    February 20, 2010, Virginia Intermont College, Bristol, VA. Learn how to develop, plan, market and profit from your event. For more information, click here
    - http://www.festivalnews.info/pdf/Workshop-Brochure.pdf
     

    VA StartupAdventure Tourism Entrepreneur Workshop
    Save the Date! April 9, 2010, Norton, VA. Are you interested in launching an adventure tourism business in Southwest Virginia? This workshop is for you! For more details and to register, click here
    http://www.vastartup.org/register/events/70
     

    VA StartupEntrepreneur Express Workshops
    Entrepreneur Express events are scheduled around the state in the coming weeks.
    For a complete schedule of dates and locations, click here: http://www.vastartup.org/
     

    Business One StopVirginia's Business One Stop system
    The Business One Stop system will help you determine business formation requirements based on your specific type of business and business activities. Visit http://www.virginia.gov/bos/index.html

    Blue Ridge Parkway License PlateBlue Ridge Parkway License Plate
    The FRIENDS of the Blue Ridge Parkway organization is partnering with the Blue Ridge Parkway Association to sponsor a Blue Ridge Parkway specialty license plate in Virginia. The specialty plate features a photo of Mabry Mill.
    Learn more about Blue Ridge Parkway license plate program
    .
     

    Casey HigginsVirginia.org Admin Tool Tip
    Please find “Blue Ridge Parkway 75th” added as a category for Travel Packages, Promotions/Discounts, and Suggested Itineraries. Using this check box will enable us to quickly inventory BRP 75 assets for inclusion in Virginia.org features and press releases. Questions? Email chiggins@virginia.org.

     

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      Website Visitation
    Through December 2009
    up UP 3.4% YTD

    Lodging Occupancy Rates
    Through November 2009
    DownDOWN 6.2% from same period of 2008

    Car Rentals
    Through November 2009
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    Through August 2009
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    Sean McCarthyClick here to download the pdf for more information ...

     

    Tamra Talmadge-Anderson
    bullet Virginia in the News


    2010 Virginia travel guide available
    Daily Press 
    The 2010 Virginia is For Lovers Travel Guide showcases the Blue Ridge Parkway's 75th anniversary. The guide includes information on ...

    Richmond is a Capital City
    Washington Post

    Virginia Beach Aquarium opens 'Restless Planet' exhibit
    Washington Post

    Telling some new Civil War tales for the Sesquicentennial
    Tifton Gazette
     

    Casey HigginsbuttonNew and Updated Virginia.org Features
    New and updated features added to Virginia.org in the last few weeks are:
  • Heat Up Your Winter at Virginia’s Spas & Wineries
  • Weekday Getaway to Floyd & the Blue Ridge Parkway
  • February in Virginia
  • The Virginia Piedmont
  • The Blue Ridge Parkway
  • Amtrak Virginia
  • Whale Watching in Virginia Beach
  • Virginia Wines & Valentines
  • Romance Packages Steal Hearts
  • Presidents' Day
  • Art A-La-Cart in Harrisonburg
  • Blue Ridge Parkway Getaways
  • Wineries Along the Blue Ridge Parkway
  • Sunrise Side of the Blue Ridge
  • Warm Up with Winter Travel Packages
  • A New Perspective on the Blue Ridge Mountains
  • Discover the Best Little River City in Virginia
  •  

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