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| eNewsletter
for the Virginia Tourism Industry |
August 2010 |
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Dear Virginia Business Leader:
My top priority as Governor is to create jobs and economic opportunities in the Commonwealth. My administration's Jobs and Opportunity Agenda is paying off as we have worked to close over 100 new deals and create almost 6,850 new jobs in Virginia generating approximately $980 million in new capital investment since I took office in January.
Virginia consistently ranks as a top state for business, and, during the past six months, I have traveled across Virginia meeting with business leaders and citizens to discuss what can be done to make Virginia an even better state for business and investment. Throughout my travels, many business leaders have asked, "What can I do as a corporate citizen to support Virginia's economic recovery?"
While government institutions can provide an environment that is conducive to increasing jobs and investment, sustained economic growth is achieved through actions of the private sector. That's why I believe that one of the most productive actions a business can make in support of my Jobs and Opportunity Agenda is to patronize other local enterprises and utilize the goods and services provided by fellow Virginia businesses.
Personally, I have made it a priority to promote and feature Virginia wines and other locally grown and produced food and beverage products at the Executive Mansion. Whether it is a family dinner or a reception for a foreign dignitary, I make it a point to serve Virginia food and beverages. Agriculture is Virginia's top industry, contributing $55 billion to our economy each year. By making the deliberate decision to buy locally produced food and beverage items for your own corporate and personal needs, you can help further support job growth and economic activity in the Commonwealth. In addition to being a corporate leader, you are also an opinion leader; your personal support for our high quality products will be reflected across the state in your social and business circles, leading to even more gains for our economy.
Virginia is known far and wide for our high quality food and beverage products, and Virginia's top-tier wines are gaining well-deserved recognition from wine connoisseurs around the globe. Plus, the "Virginia Finest" and "Virginia Grown" programs help consumers and retailers know that when they're buying Virginia agricultural products with those labels, they're buying the very best the state has to offer. That's why it is an honor for me to be able to showcase the abundance of Virginia's agricultural production while promoting economic development and investment in Virginia both here and abroad. During business events at the Executive Mansion, recruiting activities, and foreign trade missions, I am constantly incorporating Virginia's best known products, including ham, seafood, peanuts, and wine.
As a business leader in the Commonwealth, I encourage you to look for opportunities to incorporate Virginia food and beverage products into your day-to-day business operations and marketing activities, thereby supporting jobs and economic growth that will benefit all Virginians. Plus, you'll be serving some of the most wholesome and best tasting products in the world.
In the coming months, I'll be finding ways to recognize those businesses and trade associations that make public commitments to buy Virginia grown and produced food and beverage products. So, please let me and Todd know if you and your organization make that commitment. If you have any questions about how best to procure Virginia food and beverages for your next business event or for personal use, please contact my Secretary of Agriculture and Forestry Todd Haymore. Todd can be reached at choosevafoodbev@governor.virginia.gov or (804) 692-2511.
Sincerely,

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Film News
One of the most popular films ever shot in Virginia was Dirty Dancing starring Patrick Swayze and Jennifer Grey. The film was just released as a special keepsake DVD Dirty Dancing that features a re-mastered version of the classic film, a keepsake book, and a $50 coupon for a stay at the "real" Kellerman's resort, Mountain Lake Resort.
Virginia.org Needs
Submit your Thanksgiving and Black Friday events, deals and packages through the Administration Tool by August 31st. Also seeking events and packages for 100 Miles of Lights and Holiday Home Tours by September 14th. Questions? Email Casey Higgins.
One Last Call …
Submit your fall related events and packages through the Administration Tool by August 24th for a chance to be included in the final update of the fall features on Virginia.org. Questions? Email Casey Higgins.
Civil War Feature in the 2011 Virginia Travel Guide
A special feature article on the 150th Anniversary of the Civil War and Emancipation will appear in the 2011 Virginia Travel Guide. If you are planning a commemoration, re-enactment or special event for the anniversary, consider purchasing a display ad to publicize your program. Please contact Jo Diedrich at Leisure Publishing, jdiedrich@leisurepublishing.com or 540-580-8767 for information.
Hurry! 2011 Virginia Travel Guide Deadline Nears
Advertising and listing deadlines for the 2011 Virginia Travel Guide close on Aug. 27. Reserve your space for a display ad by contacting Jo Diedrich at Leisure Publishing at 540-989-6138 or jdiedrich@leisurepublishing.com.
Classified listings are free for attractions and cost $395 for hotels, B&Bs, restaurants, shops and other travel services. A discount of $100 applies for your first-time purchase of a listing! Contact Terri Reynolds at Leisure Publishing, 540-597-7568 or treynolds@leisurepublishing.com for information.
For more information on the VTC's primary consumer fulfillment magazine, contact Judy Watkins at 804-545-5563 or jwatkins@virginia.org.
Welcome Center Advertising Product of the Month!
Fall Foliage will soon be upon us and you can take advantage by Blitzing in September! Enhance your exposure and reel in our Virginia travelers for return visits during this popular season while saving 40%. Sponsor a Tourism Blitz at one of the selected Virginia Welcome Centers during the month of September for ONLY $300! These selected centers: Bristol, Covington, Lambsburg, Rocky Gap, and Manassas, experience some of their heaviest visitation during September and October. Don't miss this unique opportunity to boost your annual visitation. For more details please contact Marie Henderson at VWCadvertising@virginia.org or 545-5520.
Meet USA's Top Receptive Tour Operators
Meet the USA's top receptive tour operators at a reception at the International Spy Museum in DC on September 16. Hosted by Capital Region USA. Cost is $200. Deadlline for registration is August 20th. Download the registration form here
or contact Kimberly Petersen (kpetersen@capitalregionusa.org).
CRUSA Sales Mission to Paris
Join CRUSA on a sales mission to Paris, France Sept 11-16. Mission includes two days of sales calls on major French tour operators and an invitation only CRUSA media luncheon in Paris for top French consumer media. Cost: $2,500 + travel expenses. Deadline is August 15. Contact Kimberly Petersen (kpetersen@capitalregionusa.org).
Consumer Outreach Marketing Program
The 2011 Consumer Outreach Marketing Program (formerly the Travel & Consumer Show Program)
is ready. News just in... we have surpassed the mark on attendance for the 2010 Travel & Consumer Show Program! A successful year indeed with more shows to come!
Sign up for the new 2011 program. Get all the information here.
VTC Marketing Leverage Program Opens August 18!
VTC Marketing Leverage Program Applications will open on August 18! Deadline for submission will be October 28, 2010
Click here for more information: http://www.vatc.org/PAM/leverageprog.asp
New Virginia Green Challenge for Tourism Industry
In honor of the 75th anniversary of the Blue Ridge Parkway, we are organizing a Virginia Green challenge to enlist 75 new Virginia Green certified tourism businesses from across the state by the 75th anniversary celebration September 10-12! . Get details here and be one of the 75! Please contact Tom Griffin (tom@greenerresults.com) for more information!
Entrepreneur Express Workshops
Entrepreneur Express events are scheduled around the state in the coming weeks. For a complete schedule of dates and locations, click here: http://www.vastartup.org/
Virginia's Business One Stop system
The Business One Stop system will help you determine business formation requirements based on your specific type of business and business activities. Visit http://www.virginia.gov/bos/index.html
VA-1 Save the Date
VA-1 will be October 3-6, 2010 at the Hilton Richmond Hotel & Spa, Short Pump. Stay tuned for more program details and information on how to register.
Blue Ridge Parkway License Plate
The FRIENDS of the Blue Ridge Parkway organization is partnering with the Blue Ridge Parkway Association to sponsor a Blue Ridge Parkway specialty license plate in Virginia. The specialty plate features a photo of Mabry Mill.
Learn more about Blue Ridge Parkway license plate program.
Shenandoah National Park License Plate
The Shenandoah National Park Trust has met the DMV requirements for the Virginia Specialized License Plate program. More information on the plate can be found here http://www.snptrust.org/licenseplate.php.
Follow us on Twitter Join the Conversation!
Twitter.com/VTCdashboard – Travel Industry Tweets: Announcements, News and Events
Twitter.com/VisitVirginia – Consumer Tweets: Travel Ideas, Discounts and Deals, Upcoming Events and more
Twitter.com/VATourismPR – Public Relations: Reaching out to Media and Bloggers
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Website Visitation
Through July 2010
DOWN 5.5% YTD
Lodging Occupancy Rates
Through June 2010
UP 1.3% from same period of 2009
Car Rentals
Through June 2010
UP 4.7% from same period of 2009
State Park Visitation
Through June 2010
UP 8.2% from
the same period of 2009
Click here to download the pdf for more information ...

Virginia in the News
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Reporting from Chincoteague, Va. — "Course it's a legend. But legends be the only stories as is true." As he motors his pontoon boat away from the dock and ...
McDonnell tries to lure companies to Virginia while in Europe
Washington Post (blog)
He filmed a segment for the Travel Channel about Virginia tourism and history, which will air next year. McDonnell said he expects to make additional ...
New developments proposed for Explore Park
Lynchburg News and Advance
The Virginia Recreational Facilities Authority, the board that governs the ... a one-mile riverwalk trail and the Blue Ridge Parkway visitors' center. ...
Charlottesville, Va. to host wine blogger meeting
Salon
At least 300 bloggers and social media experts in the wine industry are planning to gather in Virginia for a national conference next year. Gov. ...
 New and Updated Virginia.org Features
New and updated features added to Virginia.org in the last few weeks are:
Virginia Wine Travel
Shop Virginia's Outlets
October in Virginia
Fall Festivals
Fall Food Festivals
Virginia's Oktoberfests
Fall Walking Tours
Virginia Apple Picking
October is Virginia Wine Month
It's Halloween in Virginia!
Virginia Trails
Civil War National Battlefield Parks
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804-545-5556.
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