Virginia Tourism Dashboard - Winners of the 40 Off Sweepstakes walk to their buses to depart on their mini-vacation.
 eNewsletter for the Virginia Tourism Industry
May 2009 
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President's Notes


It’s that time of year again! Time to get out the vote! Each year Southern Living publishes the Readers' Choice Awards for the best destinations in the South. We all know that Virginia has the best in all the categories but no one will know unless we get the tourism industry and our customers to vote. So place your vote and get your family, friends and loyal customers to do the same! We are all looking forward to a fabulous summer season!

Thanks to all of you who participated in our 40 trips in 40 weeks promotion (we have already received 100,000 leads) AND to those who enthusiastically participated in 40 Off promotion (which launched last week and received great publicity as we took 40 winners on 4 trips to Virginia. Look for more innovative partnership ideas in this Dashboard!

Alisa Bailey

Virginia Tourism Update   Tourism Dashboard
button Public Relations
Virginia Film and Tourism Leader Wins Advocacy Award
The Virginia Convention and Visitors Bureau awarded the first-ever Virgo Award for Tourism Advocacy to Rita McClenny, Vice President of Operations and Virginia Film Office. McClenny, a leader in Virginia’s film and tourism industries, was honored for significant contributions to generating support for the tourism industry. The VaCVB recognized McClenny and other award recipients at the annual conference held at Wintergreen Resort on April 21. Read the News Release.

What's New in Virginia in 2010?
Got a new travel product to promote? Now is your opportunity to tell 6 million unique visitors, travel media, hundreds of tour operators and meeting and sports event planners about your new, renovated or expanded attraction, hotel, meeting site, sports venue or industry related services.
Give us all the details in the What's New Form by July 17, 2009.
Be sure your new information is posted on Virginia.org as well. Get details on how to post your information on Virginia.org here.


buttonVirginia.org Call to Action!
Summer and 4th of July
Submit your Independence Day events and travel packages as soon as possible to be considered for feature inclusion. Also, both peak of summer and end of summer/early fall deals and discounts are sought for possible upcoming enewsletter inclusions.
Please log in to the Administration Tool to add your summer listings.

button Travel Guide Advertising
Advertise in the 2010 Virginia Travel Guide
Get on board now to reserve your advertising space in the 2010 Virginia Travel Guide. The VTC’s comprehensive consumer fulfillment piece will be published in December and will have a circulation of 600,000 printed copies plus electronic versions. Get more information here.

Events Submission Deadline for the 2010 Virginia Travel Guide
Events and festivals can be added to Virginia.org at any time, however, to be considered for inclusion in the Travel Guide your 2010 events must be on the site by July 31, 2009. VTC will then determine which festivals are most appropriate for inclusion in the travel guide. Due to space limitations, not all events submitted to Virginia.org can be included in the travel guide. Log into the Administration Tool to get started.


button Welcome Center Advertising
Celebrate Tourism Week!
Don’t forget that Virginia Welcome Centers will be open 8:30A-5P, Monday-Sunday during Tourism Week (May 9th-May 17th). Come by and help us celebrate! There may still be room for your Demo Day. We will have special promotions and "thank-yous" for our visitors all week – come and take advantage of the increased visitation.
For availability contact Jane Govoruhk at jgovoruhk@virginia.org

New Graphic Display Panel Availability! – Special rates and payment options now in effect.
These new display panels are available at the Clear Brook and Lambsburg Welcome Center locations and come in various sizes and rates. For all of the details and to see display panel options, please contact Jane Govoruhk at jgovoruhk@virginia.org. Reserve yours today as availability is limited.

button Partnership Alliance Marketing
VTC "Live Passionately" Marketing Leverage Program Applications are due May 27, 2009
There is still time to submit your application for the VTC Marketing Leverage Program. More information on the VTC "Live Passionately" Marketing Leverage Program is available at http://www.vatc.org/PAM/leverageprog.asp.

Agri-Tourism Conference
Creating exciting on-farm experiences and expanding financial revenues can help diversify farm operations and provide visitors a great learning experience.  A series of workshops to assist farm operation in tapping into the tourism market are now underway across Virginia.  For a complete schedule of dates and locations, click here http://www.vatc.org/PAM/workshops.asp

Entrepreneur Express Workshops
Entrepreneur Express events are scheduled around the state in the coming weeks in Glen Allen, Goochland, Norfolk, Kilmarnock, Portsmouth, and Chesapeake. For a complete schedule of dates and locations, click here: http://www.vastartup.org/dates.html

Virginia's Business One Stop system
The Business One Stop system will help you determine business formation requirements based on your specific type of business and business activities. In addition, the system will pre-fill some of the forms required to start your business. Visit http://www.virginia.gov/bos/index.html

VECTEC offering electronic marketing solutions
The Virginia Electronic Commerce Technology Center (VECTEC) offers a wide array of education programs including Technology Short Courses, Web Site Workshops and Electronic Commerce Forums across the state of Virginia. For a complete schedule of events, and to register for upcoming workshops, click here: http://www.vectec.org/education/index.php


Next Help Desk
Meet with Virginia Tourism at The Bedford Welcome Center in Bedford on June 16, 2009. Get more information here.

button Sales and Marketing
Meetings Tradeshow Opportunities
Get exposure to key meeting planners in the government, association and corporate markets at a reduced price. Partner with VTC at the ASAE & The Center’s Annual Meeting in Toronto, Canada on August 15-18, 2009 and/or Affordable Meetings in Washington, DC on September 9-10, 2009. Contact Joni Johnson for more details.

Leads Available
Travel South Showcase, April 4-7, 2009, Kissimmee, FL Sales Lead Report is now available by contacting Robin Mamunes, rmamunes@virginia.org.

button Virginia Film Office
Transformers Filmed in Virginia
One of the summers’ most anticipated films Transformers: The Revenge of the Fallen opens June 24 and promises to be as big a blockbuster as original Transformers film. One of the pivotal scenes at the end of the movie was shot at the Steven F. Udvar-Hazy Center in Northern Virginia which is a part of the Smithsonian’s National Air and Space Museum. The two museums house thousands of aircraft, spacecraft, and associated artifacts and together form the largest museum of its kind in the world.

button2009 Passionate About Spreading the Word Awards
Again this year, VTC will recognize outstanding efforts by travel industry partners to educate the public about the economic benefit of tourism. Awards will be presented at VA-1. To be eligible promotions must occur between April 15-June 15, 2009.
See http://www.vatc.org/pr/toolkit/tourismweekawards.asp for further details.


  Website Visitation
Through April 2009
up UP 5.4% YTD

Lodging Occupancy Rates
Through March 2009
DownDOWN 7.2% from same period of 2008

Car Rentals
Through March 2009
DownDOWN 3.5% from same period of 2008

Gas Sales
Through December 2008
down DOWN 3.7% from the same period of 2007

Click here to download the pdf for more information ...

bullet Virginia in the News

Deal of the week: 40 Off in Virginia
Baltimore Sun 
Virginia tourism officials are celebrating the 40th anniversary of the "Virginia Is for Lovers" campaign with savings of 40 percent or $40 off hotels, inns, ...

Virginia Launches a New Promotion for Travel Savings
About.com
Earlier this week, a statewide program featuring over 200 special Virginia travel offers launched in a unique way at George Washington's Mount Vernon Estate ...

Christiansburg sports complex becomes cash cow

Roanoke Times
"I had a goal to become the youth baseball capital in Southwest Virginia and Chuck shares that goal, and now we have the facilities to achieve that goal. ...

Page County dubbed “Cabin Capital of Virginia”
ShenandoahValley.com
In addition to the numerous attractions of the Shenandoah Valley and the scenic beauty of the Blue Ridge Mountains, Page County, Virginia, is the home to ...

Virginia Tourism announces travel discounts across the state
Richmond Times Dispatch
Figuring the sour economy might keep Virginians closer to home -- or just home -- for vacation this year, the Virginia Tourism Corp. has a deal for you. ...



buttonNew and Updated Virginia.org Features
New and updated features added to Virginia.org in the last few weeks are:


bulletAdmin Tool Tip
Add a Photo
Uploading a photo with your listing greatly enhances your presence on Virginia.org and increases the odds of the visitor clicking through to your website to book the deal or plan the trip. VTC may also include your image in feature stories that your property, event, package or deal are highlighted. (Photo Specs) Contact Casey Higgins for Admin Tool help.
Log in to the Administration Tool

buttonLive Passionately Screensaver!
Show your passion in 2009 by downloading the Virginia is for Lovers Live Passionately Screensaver! Click here to download the screensaver to your computer and double click it to install.


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If you have comments or suggestions for future issues of The Dashboard please contact Mary Bishop at mbishop@virginia.org or 804-545-5556.

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