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 Public Relations
Answer the Challenge - Go Green in April
Governor Kaine has declared April as Virginia Green Travel Month. In celebration of the 40th anniversary of Virginia is for Lovers, the Governor issued a challenge to certify 40 tourism business as Virginia Green by the end of April. Get on board and go green and help us answer the Governor's challenge. Green hotels, restaurants and attractions reduce their impact on the environment and realize cost savings from energy and waste reduction. Get the details on how to go green here. See the news release about Virginia Green Travel month here. Virginia.org Call to Action!
Be visible in the sports market…list your sports venue!
The SportsVirginia.org website is now up and running and VTC will be promoting it at the upcoming NASC Symposium at the end of the month. Add or update your venues now. We are looking for venues that groups can use to host tournaments and competitions. Go to www.Virginia.org and click on add/update a listing at the bottom of the page. Group Tour Itineraries- Deadline Extended: We need your help with suggested group itineraries to add to Virginia.org/groups. These are similar to the suggested itineraries used recently for the NTA and ABA conventions. Itineraries will be considered for possible inclusion in the 2010 Group Tour Itinerary Planner but you must submit them online by April 15th . Get all the details on Vatc.org. Update Your Meeting Facilities: We are in the process of updating our meetings section of Virginia.org. Subcategories under Meeting Facilities have changed. Please log in to the Administration Tool to update your Meeting Facility information. Advertising
Living Passionately in Washington DC!
The VTC DC Advertising Blitz is underway in the nation’s capital throughout the month of April. Click here to see some of the activity: http://www.vatc.org/advertising/coopadprog/NewAdOpps.asp Upcoming Co-Op Advertising Opportunities Two deadlines for Co-Op opportunities are fast approaching. If you are interested please contact the individual magazines for details. AAA World July/August issue needs materials by May 25 and Virginia Wine Lovers September issue needs materials by June 20, 2009. Live Passionately with the 2010-2011 Virginia Group Tour Itinerary Planner and Meeting Planner Directory These two guides are the sole fulfillment sent to thousands of key decision makers. You can reach them by purchasing an advertisement or listing. Both guides will be released this summer so act quickly. For information about ad rates and sizes, contact Jo Diedrich at Leisure Publishing at 540-090-0052. For listing information, contact Jenny Dorsey at Leisure at 540-989-6138. Welcome Center Advertising
New Graphic Display Panel Availability! – Special rates and payment options now in effect.
These new display panels are available at the Clear Brook and Lambsburg Welcome Center locations and come in various sizes and rates. For all of the details and to see display panel options, please contact Jane Govoruhk at 804-545-5520. Reserve yours today as availability is limited. Celebrate Tourism Week! Virginia Welcome Centers will be open 8:30A-5P, Monday-Sunday during Tourism Week (May 9th-May 17th). Come and help us celebrate by hosting a Demo Day at the center of your choice. This is a great opportunity to showcase your destination or organization. There will be special promotions and “thank-yous” for our visitors that week and you can take advantage of the increased visitation. Remember, a Demo Day requires no participation fees or monetary investment, just a commitment from your organization to go hands-on with our travelers. The calendar is filling up so schedule now! Contact Jane Govoruhk at jgovoruhk@virginia.org Partnership Alliance MarketingVTC "Live Passionately" Marketing Leverage Program Applications are due May 27, 2009
The Spring 2009 application round for the VTC "Live Passionately" Marketing Leverage Program are now open with a deadline date of Wednesday, May 27, 2009. Awards will be announced in June 2009. More information on the VTC "Live Passionately" Marketing Leverage Program is available at http://www.vatc.org/PAM/leverageprog.asp. Entrepreneur Express Workshops Entrepreneur Express events are scheduled around the state in the coming weeks in Westmoreland County, Petersburg, Surry, South Hill and Wytheville. For a complete schedule of dates and locations, click here: http://www.vastartup.org/dates.html Virginia's Business One Stop system The Business One Stop system will help you determine business formation requirements based on your specific type of business and business activities. In addition, the system will pre-fill some of the forms required to start your business. Visit http://www.virginia.gov/bos/index.html Next Help Desk Meet with Virginia Tourism at The Bedford Welcome Centerin Bedford on June 16, 2009. Get more information here. Sales and Marketing
Meetings Tradeshow Opportunities
Get exposure to key meeting planners in the government, association and corporate markets at a reduced price. Partner with VTC at the ASAE & The Center’s Annual Meeting in Toronto, Canada on August 15-18, 2009 and/or Affordable Meetings in Washington, DC on September 9-10, 2009. Contact Joni Johnson for more details. Leads Available Meeting Leads generated from Religious Conference Management Association, Jan. 27-30, 2009 in Grand Rapids, MI and Society of Government Meeting Professionals National Capitol Chapter Winter Meeting & Tradeshow, February 11, 2009 in Washington, DC are available by contacting Robin Mamunes at rmamunes@virginia.org Leads from the North Carolina Motorcoach Annual Conference, February 15-19, 2009 Hotel Roanoke, Roanoke, VA are now available by contacting Robin Mamunes at rmamunes@virginia.org Virginia Film Office
Sunshine Cleaning
This is an exciting month for filmmaking in Virginia. Sunshine Cleaning is a film written by Richmond resident Megan Holley which won the Virginia Screenwriting Competition. The exposure it received as part of the competition was a contributing factor in its being optioned for filming. Starring Amy Adams, Emily Blunt and Alan Arkin, the film is showing in selected theatres. Virginia Screenwriting Competition The Virginia Film Office will be accepting scripts for this year’s Virginia Screenwriting Competition until May 22. The Film Office is also sponsoring a screening series for independent shorts, feature films and documentaries shot in Virginia at the Byrd Theatre in Richmond on Sunday, April 26. For more information about all of these special film-related events, visit the Film Office website at film.virginia.org. 2009 Passionate About Spreading the Word Awards
Again this year, VTC will recognize outstanding efforts by travel industry partners to educate the public about the economic benefit of tourism. Awards will be presented at VA-1. To be eligible promotions must occur between April 15-June 15, 2009. Watch VATC.org for further details. |
Website Visitation Through March 2009  UP 8.3% YTDLodging Occupancy Rates Through February 2009  DOWN 5.6% from same period of 2008 Car Rentals Through February 2009 DOWN 9.9% from same period of 2008 Gas Sales Through December 2008 DOWN 3.7% from
the same period of 2007Click here to download the pdf for more information ... Virginia in the NewsVirginia is Thinking Green to Keep Tourists Interested in Travel News Channel 8 To keep tourism money flowing into Virginia, Gov. Tim Kaine is promoting April as 'Virginia Green Travel Month' since the industry rakes in $19 ... Watching a Master at Work: The Metro Ad Man Washington Post ... anyway: an advertisement for the commonwealth's tourism department. "Live passionately -- Virginia is for lovers," it would say once Antwoin had affixed ... Thomas Jefferson's Poplar Forest retreat reopens April 1 Pittsburgh Post Gazette 21, featuring the five wineries of the Bedford Wine Trail. Poplar Forest will remain open through November, 10 am-4 pm daily except for Tuesdays, ... New and Updated Virginia.org Features New and updated features added to Virginia.org in the last few weeks are:
Admin Tool TipPackages and Exhibits Travel Package and Exhibit listings must include a valid date range to appear on Virginia.org. Log in to the Administration Tool Live Passionately Screensaver!Show your passion in 2009 by downloading the Virginia is for Lovers Live Passionately Screensaver! Click here to download the screensaver to your computer and double click it to install. Not on the
email list?Sign up for the Dashboard. If you have comments or suggestions for future issues of The Dashboard please contact Mary Bishop at mbishop@virginia.org or 804-545-5556. |
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