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 Help us celebrate the 40th Anniversary of Virginia is For Lovers!
We're celebrating in a big way – awarding 40 trips to Virginia in 2009, one a week from February through November. We need your help in getting these trips! To learn more about the Virginia's 40 Years of Travel Passions, including how to submit a prize trip, go to VATC.org.
Promotions Primer
For tips on developing your own promotions see the new Promotions Primer at http://www.vatc.org/promotions/primer.asp
VTC "Live Passionately" Marketing Leverage Program Applications are Due November 12!The Virginia Tourism Corporation (VTC) "Live Passionately" Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the VTC "Live Passionately" campaign. A minimum of three partners must partner financially in the application. Applicants must incorporate some aspect of the VTC "Live Passionately" marketing initiatives – such as the VTC "Live Passionately" Partnership Advertising Opportunities. The Fall 2008 application round for the VTC "Live Passionately" Marketing Leverage Program deadline date is Wednesday, November 12, 2008. Awards will be announced in December 2008. More information on the VTC "Live Passionately" Marketing Leverage Program is available at http://www.vatc.org/development/leverageprog.asp
Presidential Inauguration Projected to Boost Visitation in January – How can you take advantage?
January 2009 is quickly approaching and the Presidential Inauguration is expected to attract widespread interest and attention. Many of those visitors will seek assistance at one of Virginia’s twelve Welcome Centers – we expect to get requests for lodging reservations and sites of interest, just to name a few. During January 2005 Virginia Welcome Centers saw a 17% increase in visitation and we anticipate that this inauguration may yield record-breaking numbers. You can stretch your marketing dollars while gaining great exposure by scheduling a free Demo/Event day at a welcome center during this busy month. Remember, these travelers may not visit now, but they may remember you during their next stop in Virginia. For more information contact Jane Govoruhk at jgovoruhk@virginia.org. Virginia is going back to DC to Live Passionately!
Be a part of our Spring 2009 DC Advertising Blitz by partnering with VTC through outdoor, print or interactive advertising opportunities. The program will deploy in April and will allow for various spend levels and be supplemented by a Virginia presence in the marketplace by way of opportunities already secured for the 18-month media plan, like washingtonpost.com, DC Scout Washington Business Journal etc. For immediate details, please contact our media buyer, Carey Mosser at BCF cmosser@boomyourbrand.com or 757-497-4811.
Promote your meeting destination!
Join the voice of VTC to bring meetings to Virginia, at no cost to you! This is an interactive based opportunity that delivers our message in an eblast to more than 42,000 opt-in subscribers. Space is going fast, so contact Carey Mosser at BCF, cmosser@boomyourbrand.com or 757-497-4811 as soon as possible, to secure your spot. Creative Planning with VTC
VTC Advertising has posted a creative selection resource on www.VATC.org for the new 18-month media plan. (Click on the Creative Planning tab). This document will allow you to stay abreast of VTC’s creative selection for each co-op insertion, giving partners the opportunity to plan and coordinate creative selections accordingly when possible.
Leads Available
Leads are now available for the 2008 AAA Travel Conference that was held in Palm Springs, CA, October 19-22, 2008. Please contact Robin Mamunes at rmamunes@virginia.org
CRUSA Coop Marketing Opportunities
International arrivals to Washington, DC, Virginia and Maryland grew by 7% in 2007 and spending in the region increased 15% to $1.05 billion. Learn how you can benefit from this lucrative market by checking out the cooperative international marketing opportunities from the Capital Region USA (CRUSA). Opportunities begin at just $250. Click here for details: http://www.capitalregionusa.org/generic.asp?pageid=5
Get International Attention with CRUSA International arrivals to the USA grew by 10% in 2007. Learn about ways to grow your international business by joining the Capital Region USA’s email list. You will receive periodic updates about cooperative marketing activities you can take part in across the region’s top inbound markets.
Blue Ridge Travel Association Annual Meeting
The Blue Ridge Travel Association Annual Meeting will be held in Floyd, VA at the Jacksonville Center on November 13 -14, 2008. A variety of workshops and other special events will be held. For more information and to register, please contact Mary Jo Babbitt at 276-223-3447 or at mjbabbitt@wytheville.org.
Agritourism: It’s More Than a Farm Tour . . . Act II
November 18, 2008 – Hickory Hill Vineyards & Winery, 1722 Hickory Cove Lane, Moneta, VA
Presented by the Virginia Department of Agriculture and Consumer Services, Virginia Cooperative Extension, and the Virginia Tourism Corporation, this workshop will give both a broad overview of agritourism possibilities as well as the need-to-know details from experts and experienced veterans. The workshop is free but you must register by Monday November 10, 2008. To register contact the Bedford County Virginia Cooperative Extension office at 540-586-7675, by e-mail at scbaker@vt.edu, or by mail at Virginia Cooperative Extension, Bedford County, 122 East Main Street, Suite 102, Bedford, VA 24523. The Entrepreneur Express Workshops The Entrepreneur Express Workshops are designed to provide information on available business resources and deliver practical, hands-on training covering key elements of business practice. Workshop segments include information on how to start and operate a business, grow an existing business, marketing strategies, financing and locating available resources. Entrepreneur Express events are scheduled around the state in the coming weeks in Stuart, Clifton Forge, and Brunswick County. For a complete schedule of dates and locations, click here: http://www.vastartup.org/dates.html
Are you starting a business in Virginia? Virginia’s Business One Stop system can help!The Business One Stop system will help you determine business formation requirements based on your specific type of business and business activities. In addition, the system will pre-fill some of the forms required to start your business. Visit http://www.virginia.gov/bos/index.html to access the Business One Stop System.
Your Town: The Citizens’ Institute on Rural Design Workshop Proposals
The National Endowment for the Arts will be funding four Your Town: The Citizens’ Institute on Rural Design workshops and is seeking communities interested in producing a workshop between now and November 2009. This is an opportunity to bring design professionals to your community to help you tackle critical regional planning and design issues. Up to $22,000 will be available to a non-profit organization for each workshop. The deadline for proposals is December 12, 2008. For more information please visit http://www.yourtowndesign.org/.
New Opportunity for Group Travel Marketing at Travel South Showcase 2009!
Travel South USA is offering "The Power of Three", a Cost-effective New Supplier program to encourage attractions, destinations and accommodations to attend Travel South Showcase, April 4-8, 2009, Kissimmee, Florida. Supplier companies can now add a third delegate, from another company, at no additional cost. All three delegates will share a booth and appointment book during Marketplace and may participate in all social functions. Get more information here.
Virginia Screenwriting Competition Winners
On November 2 at the Virginia Film Festival, the Virginia Film Office announced the three winners of the 20th anniversary of the Virginia Screenwriting Competition. Virginia Proutt is a first-time winner with her screenplay Chubby, the story of a lonesome fatherless boy. She lives in Charlottesville with her family where she sells antiques and collectables. Staunton resident Allan Moyé won his third Virginia screenwriting award with his screenplay The Lizard Lady, about an unhappily married woman and the ex-professional wrestler who moves in next door. Alan is an Assistant Professor of Communication at Mary Baldwin College in Staunton where he teaches film studies. CB Wilson, the first writer to have won the Virginia Screenwriting competition four times lives in Ruther Glen, Virginia. She is currently a film consultant for the Ashland Classic Theatre Foundation. Her film, Juniper Bass is about a small-town sheriff and the quirky town he serves. Congratulations to these talented Virginians. |
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Website Visitation Through November 2008  UP 9.2% YTDLodging Occupancy Rates Through September 2008  DOWN 5.4% from same period of 2007 Car Rentals Through September 2008 DOWN 1.1% from same period of 2007 Gas Sales Through May 2008 DOWN 5.3% from
the same period of 2007Click here to download the pdf for more information ... Virginia in the NewsIt's vine time in Virginia this month CVA Earns State Promotion Award Blue Ridge Parkway
New and Updated Virginia.org Features New and updated features added to Virginia.org in the last few weeks are:
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