Virginia Tourism Dashboard - Jim and Georgiana Young - Wades Mill
 eNewsletter for the Virginia Tourism Industry
December 2008 
In this issue

 



President's Notes

As many of you know, VTC—like many state agencies, has suffered considerable budget cuts during the past year and a half.  As a result of the most recent round of state budget cuts, Virginia Welcome Centers will not be staffed on Tuesday and Wednesdays, —our lowest traffic days.  This change began December 1. Restroom facilities will still be available to travelers 24/7.  State travel guides, maps, and assistance through 1-800-VISITVA will also assist travelers during non-staffed times. Additionally, VTC will  close the King George Welcome Center. 

These most recent cuts follow staff reductions and marketing cuts that have eliminated our television advertising program in out-of-state markets. Our current budget of $15 million is below 1996 levels.

As always the remainder of our budget is being directed to the marketing plan in the most cost-efficient manner, focusing upon strategies that bring in the best return on that investment.  Now, more than ever, VTC needs your partnership to execute the state’s tourism marketing in order to extend our Virginia Is For Lovers - Live Passionately brand, recognized as a symbol of the premier vacation experience.  Thanks to all of  you who have participated in our programs and I trust we have your understanding in these tough economic times.

Alisa Bailey

Virginia Tourism Update   Tourism Dashboard
button Roger Dow, President & CEO of TIA Comes to Virginia
Join VTC and special guest Roger Dow, President & CEO of the Travel Industry Association in Richmond on December 10 at the The 2008 Virginia Conference on Economic Leadership: "Moving Virginia Tourism Forward". Dow will outline the health of the tourism industry on a national and state level and talk about the importance of public/private partnerships. The event will be held at The Jefferson Hotel. Don’t miss this opportunity. Click here for more details or go to www.vachamber.com.

button SportsVirginia.org Website needs your help!
Be visible in the sports market…list your sports venue! The SportsVirginia.org website is almost ready but we need your help! This is going to be a great statewide tool for sports events rights holders to use to search venues by the type of sports it can accommodate. We are looking for venues that groups can use to host tournaments and competitions. It is easy…just go to www.Virginia.org and click on add/update a listing at the bottom of the page.

Looking for sports leads and updates on the statewide sports initiative?  Contact Joni Johnson at jjohnson@virginia.org or 804-545-5544 to get the latest information and stay connected.

buttonUpcoming on Virginia.org
Want a shot at a feature story shout-out? Submit your Presidents Day, Black History, and Valentine’s Day travel packages through the Administration Tool. Packages will be considered for possible inclusion in our upcoming Virginia.org features and newsletters. Including an image will make your package a stronger candidate. Deadline is December 17th. Questions? Contact Casey Higgins.

buttonVirginia is going back to DC to Live Passionately!
Be a part of our Spring 2009 DC Advertising Blitz by partnering with VTC through outdoor, print or interactive advertising opportunities. The program will deploy in April and will allow for various spend levels and be supplemented by a Virginia presence in the marketplace by way of opportunities already secured for the 18-month media plan, like washingtonpost.com, DC Scout Washington Business Journal etc. For immediate details, please contact our media buyer, Carey Mosser at BCF cmosser@boomyourbrand.com or 757-497-4811.

buttonVirginia Wine Lover Magazine Opportunity
The Virginia Wine Lover Magazine has recently been added to the 18-month calendar of co-op media buys available to the industry. The magazine offers affordable opportunities to promote Virginia wine, food, travel and related events, throughout the state. Visit VATC.org for more information and to reserve space.

buttonAnother BUY-DOWN eblast
Due to high demand, VTC is now offering an additional washingtonpost.com eNewsletter buy-down co-op, deploying February 10, 2009. Limit of 12 partners per blast, visit vatc.org for more information and to reserve space.

buttonFY07-08 Traveler Profile is now available online
The FY07-08 Traveler Profile is now available for download on VATC.org. If you have any questions or need assistance please contact Sean McCarthy, Director of Research, at 804-545-5549

buttonNew Virginia is for Lovers™ Store
New official Virginia is for Lovers merchandise is now brought to you by Target Marketing. Our new online store is open and ready for business. Please contact Target Marketing with any questions at 888-245-2829 or info@theVAstore.com

buttonNew Film Screenings
Cavalier Films, based in Charlottesville, is hosting several Virginia screenings of its new film Familiar Strangers that filmed in location in Staunton. The film is an off-beat, funny, and heartfelt family film about the Worthington family and their reunion over one Thanksgiving weekend in their rural Virginia hometown.
Also watch for the Lake City, a powerful family drama shot near Richmond. It stars Troy Garity and Virginians Sissy Spacek and Dave Matthews and will have a limited release in November, to be followed by a wider release.

buttonLeads Available
Meeting leads are available from the following shows:
HSMAI Affordable Meetings National
September 10-11
Washington, DC
Virginia Society of Association Executives - Fall Marketplace
October 2, 2008
Richmond, VA
Rejuvenate Marketplace
November 10-13, 2008
Virginia Beach, VA

Group Tour leads are available from the following shows:
Virginia Motorcoach Annual Conference
Gaylord National, MD
September 12-15, 2008
National Tour Association
Pittsburgh, PA
November 11-19, 2008

Please contact Robin Mamunes at rmamunes@virginia.org

buttonInternational Marketing Opportunities and Leads
Time is running out to participate in these international marketing opportunities with CRUSA:
  • January e-newsletter to 56,000 UK consumers ($500)
  • Participate or have your brochure distributed at 4 UK consumer shows ($250)
  • Expo Vacaciones trade show, Mexico City, March 2-4 ($2,000)
Sales leads are now available from the Top Resa travel trade show in Paris, France
For details contact Matt Gaffney at 302-226-0422


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Sign up for the Dashboard.
If you have comments or suggestions for future issues of The Dashboard please contact Mary Bishop at mbishop@virginia.org or 804-545-5556.
Website Visitation
Through November 2008
up UP 8.2% YTD

Lodging Occupancy Rates
Through October 2008
DownDOWN 5.8% from same period of 2007

Car Rentals
Through October 2008
down DOWN 1.4% from same period of 2007

Gas Sales
Through July 2008
down DOWN 3.7% from the same period of 2007

Click here to download the pdf for more information ...

bullet Virginia in the News

40 years of 'Virginia is for Lovers'
Richmond Times-Dispatch  
Virginia is still for lovers. Forty years and myriad honeymoons later, the playfully naughty slogan that put the Old Dominion on the map as a tourist destination is being refreshed as part of a new ad campaign. ...

Virginia Is Still for Lovers
Washington Post Blogs
He quickly became its chief promoter, handing out Virginia is for Lovers buttons. "I wasn't quite sure what the reaction was going to be when I first saw ...

Virginia's Bay Crossing: Hardly a Bridge to Nowhere
Washington Post
... a lot of the coastal land is under protection, including the wildlife refuge, where I paddled through saltwater marshes with kayak guide Dave Burden. ...

Rich with history: Localities hope to cash in America’s past
Charlottesville Daily Progress
“Heritage tourism supports the majority of our partnering communities and organizations; yet, professional training for those who most directly interact ...

VA ready for Inauguration travelers
WAVY-TV, VA 
Virginia, also known as the Mother of Presidents, today announced lodging options, trip ideas and travel packages for people planning to ...


buttonNew and Updated Virginia.org Features New and updated features added to Virginia.org in the last few weeks are:

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