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 National Sales Manager Wanted
VTC's Sales and Marketing Division is looking for a National Sales Manager to market Virginia as a premier meeting, convention, and group tour destination. This position will plan, implement, and monitor all trade marketing strategies including the development of a plan to attract sports, military, educational, religious and fraternal meetings and events to Virginia, as well as association meetings. If you are interested go to VTC's employment page for more information and to download an application form. Deadline is November 16, 2007.
New Advertising Opportunities
Virginia is taking Live Passionately to DC!
Be a part of our Spring 2008 DC campaign by partnering with VTC on a unique advertising opportunity. ONE SPACE LEFT! During March 2008, Virginia will be dominating Metro Center in Washington DC. Metro Center is the largest and most heavily trafficked metro station in DC. The total daily ridership is 56,998, which does not account for the thousands of transfers made within the station. It serves the Red, Orange and Blue Lines and is in the center of DC, close to shopping, hotels, museums and government buildings. Every ad unit in Metro Center will be dedicated to VTC and our partner advertisers from 3/1/08-3/30/08. Please contact Carey Mosser at BCF cmosser@bc-f.com if you have any interest or with any questions. This package is first come, first served. Get more details on vatc.org. Another Out Of Home opportunity for the Virginia media blitz in DC Spring 2008! VTC is purchasing a 25 showing of bus shelters in the DC/Montgomery County market during the month of March. We will “own” 32 shelters throughout the area. 3 packages are currently available. Please contact Carey Mosser at BCF cmosser@bc-f.com for more information or with any questions. This package is first come, first served. Get more details on vatc.org. Attention Meetings & Conventions Destinations! FREE Co-Op Opportunity!
VTC has partnered with Travel Direct’s Meetings Mailer to deploy monthly e-blasts to over 41,500 Corporate, Associate & Independent Meeting Planners. This database is 100% opt-in Nationwide U.S. and Canada. The e-blasts will include information on Virginia destinations and will allow RFP submissions from planners interested in what Virginia has to offer! Leads will be sent by destination per RFP requests.
Transmission dates are: December 4 - materials due 11/21/07 January 22 - materials due 1/11/08 March 18 - materials due 3/7/08 April 22 - materials due 4/11/08 Limited number of partners per transmission. Please contact Carey Mosser at BCF cmosser@bc-f.com if you have any interest or with any questions. This package is first come, first served. Get more details on vatc.org. Winter in Virginia VTC will be promoting winter in Virginia starting December. Mountain resorts, spas, winery events, and whale watching will be featured throughout the season so list your winter events, specials and packages ASAP on Virginia.org.
Virginia is a top Wine Destination
 Virginia was recently named one of five up-and-coming wine regions in the world by Travel & Leisure magazine! To help Virginia’s tourism and wine industries promote this international recognition, VTC has created this special graphic. VTC invites industry partners to use this graphic on Web sites, brochures, newsletters and anywhere else you want to tout the state’s wine tourism accolades. Click here to download the graphic and share the exciting news about wine travel in Virginia.
Fredericksburg Welcome Center Unveiled
After more than a year, patience is rewarded. On October 10th Alisa Bailey and other dignitaries cut the ribbon to officially reopen the Virginia Welcome Center at Fredericksburg. Unveiled was a state-of-the-art, environmentally responsible, 14,500-square-foot facility that incorporates both a Safety Rest Area and Virginia Welcome Center. The Safety Rest Area, which is open 24-hours a day, features real-time travel and weather information screens, indoor vending, hiking path and picnic area.
The VWC at Fredericksburg typically hosts almost 500,000 visitors annually. The new layout will better serve our Virginia travelers with an expanded brochure and travel research area. With this expansion comes more advertising opportunities for our industry partners; up-to-date advertising mediums such as enhanced image panels, branding banners and interactive displays may be introduced. Watch for the announcement of these new designs as they become available. In addition, the welcome center houses a new Community Meeting Room. This multi-use room, complete with built-in PC, large plasma screen and AV equipment, is available for public meetings, training sessions and industry demonstrations. For more information about the VWC at Fredericksburg or to request the Community Meeting Room, please contact Janet Kimble, Tourism Relations Manager. You can reach her at 540-786-8344 or JKimble@virginia.org |
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Website Visitation Through October 2007  UP 30% YTDLodging Occupancy Rates Through September 2007 UP 0.7% over
same period of 2006Car Rentals Through September 2007 UP 5.8% over
same period of 2006Gas Sales Through May 2007 UP 3.2% from
the same period of 2006Click here to download the pdf for more information ... Virginia in the NewsVirginia is for Wine Lovers http://www.cnn.com/2007/ TRAVEL/getaways/10/24/ virginia.wine.ap/index.html State tourism agency cited for queen's visit http://www.inrich.com/cva/ric/ search.apx.-content-articles- RTD-2007-10-26-0113.html 10 great places to get spooked by your surroundings http://www.usatoday.com/ travel/destinations/10great/2007-10-25-10-great_N.htm Surprising New Wine Tours http://www.msnbc.msn.com /id/21379661/ More Women Head Out, Leave Menfolk Behind http://www.usatoday.com/ travel/destinations/2007-10-25- gal-getaways_N.htm
Merchandise
of the Month
- Live Passionately Baseball Cap Our basic unstructured cotton 6-panel hat is always a favorite. Features adjustable belt back. Embroidered with "Live Passionately" logo on front.  One size fits all. Colors: Black, Navy, Purple or Red. $12Go to the Virginia is for Lovers Shop to Order. Not on the
email list?Sign up for the Dashboard. If you have comments or suggestions for future issues of The Dashboard please contact Mary Bishop at mbishop@virginia.org or 804-545-5556. |
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| VTC Expands Virginia’s Welcome Center System
Virginia travelers now have more options for travel assistance with the expansion of Virginia’s Welcome Center System. VTC in conjunction with VDOT has just completed the conversion and opening of the new East Coast Gateway Welcome Center at New Kent. Previously this facility, located on I-64E at mile marker 213 , was only a safety rest area. Now, with a few renovations, this facility will incorporate a full-service Virginia Welcome Center staffed with VTC’s premier travel counselors - ready to assist visitors as they roam Virginia’s highways and byways.
Based on VDOT’s historical data, we anticipate that this may become one of the busiest centers in the commonwealth. The center is currently open with limited hours until the completion of staff placement and training. For more information about this new center, please contact Sandra Hicks. 804-545-5583 or SHicks@virginia.org VTC Orientation The
next VTC Orientation session will be December 5, 2007. Sign up now to learn all about VTC and how we can help you! Just a few spaces are left.
Go to http://www.vatc.org/csir/orientation.asp to download the registration form.
Volunteers Needed for ABA
Over 3,000 travel industry professionals from across North America will descend on Virginia Beach during the American Bus Association (ABA) Marketplace, February 2-7, 2008. The region’s hospitality industry will need more than 600 volunteers to assist with welcome greetings, hospitality, transportation and sightseeing tours – just to name a few of the myriad of opportunities. Click here to download the registration form.
Upcoming Workshops
Farmers and industry professionals will learn the best ways to market their product at the 2007 Virginia Agriculture Summit. Explore direct marketing techniques, retailer expectations, pricing, agritourism opportunities and much more. For more information and to register go to http://www.agsummit.com
As part of the Appalachian School of Law Seminar Series, Mark Belleville, Professor of Law, will talk on "Protect Your Agribusiness from Liability." The seminar is free, but pre-registration is required due to limited seating. To register, please contact Pam Necessary at 276-963-2660 or e-mail at pnecessary@tazewellcounty.org. The Entrepreneur Express Workshops are designed to provide information on available business resources and deliver practical, hands-on training covering key elements of business practice. Workshop segments include information on how to start and operate a business, grow an existing business, marketing strategies, financing and locating available resources. Several Entrepreneur Express events are scheduled around the state in the coming weeks in Front Royal/Warren County, Patrick County, the Alleghany Highlands, Dickenson County, and Falls Church. For a complete schedule of dates and locations, click here: http://www.vastartup.org/dates.html Reliving Dirty Dancing
Twenty years ago, the feature film Dirty Dancing, shot at Mountain Lake Resort in Giles County, was released in theatres. Dirty Dancing has been a phenomenon from the beginning. From the first day of shooting, it was a race to complete the film before the leaves fell and crew members spent a great deal of time spray painting autumn leaves green to keep the illusion of summer. Recently a British reality show, Dirty Dancing: The Time of Your Life and a documentary entitled Seriously Dirty Dancing were shot at the resort. Those who want to relive the excitement of the film are invited to Mountain Lake Resort to enjoy a Dirty Dancing Weekend featuring tours, lessons, and a dance. The next event date is November 16 and 17, 2007. |
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| You are receiving this email as a tourism industry partner of the Virginia Tourism Corporation. We will occasionally send email informing you of upcoming events, new programs or other information that may interest you about the Virginia tourism industry. If you would rather not receive these types of communications from VTC, please click the following URL to be removed from our list. http://www.vatc.org/emailDist/tipsOptOut.asp?group=Nov2007Dashboard | |||||||||
