Fishing on Lake Monocan - photo credit - Ian Bradshaw/Wintergreen
 eNewsletter for the Virginia Tourism Industry
June 2007 
In this issue
President's Notes

I think that most of us in the tourism profession consider ourselves marketers focused on our customers, but I would represent that indeed we are communicators.  One of Virginia Tourism Corporation’s most valued customers is the tourism industry.  While we are going at break-neck speed to get more people, to stay longer and to spend more money, we at VTC are always mindful that our impact on the economy of the Commonwealth requires close two-way communication with our industry partners.

In the next several months, you will see an even greater emphasis upon our communication with you. In the meantime, we have revamped our industry website. This valuable tool has information to help keep you apprised of cutting-edge research and cooperative marketing initiatives. Please check out our newly launched site at www.vatc.org Let us know how you like it!
Alisa Bailey
Virginia Tourism Update

New VATC.org Website
Virginia's new industry Website — VATC.org — was created with the guidelines and standards proposed by the Virginia Information Technologies Agency. In order to guarantee access to all Virginians, any Website that is the property of the Commonwealth of Virginia must meet federal and state accessibility laws. Please visit the Website and contact the Webmaster if you have any comments or questions: webmaster@virginia.org

Two New Welcome Centers = Additional Advertising Space for Your Brochures
With the opening this summer of the new state-of-the-art, environmentally friendly Winchester and Fredericksburg Welcome Centers, there will be more advertising opportunities for industry partners. Reserve your brochure space today! Please contact Fran Grimm at fgrimm@virginia.org or 804.545.5520 for more information.

buttonSocial Media Tip from PRSA/SATW
Speakers at last month's PRSA/SATW Travel & Tourism Conference in L.A. emphasized that a destination with interactive technology cannot expect to control the conversation, but it must be willing to engage in relevant conversation over the Internet, such as in blogs. For those blogs that have the most credibility, visit technorati.com. Also notice what blogs come up most often after performing a search on any subject. If you regularly submit announcements to electronic journalists in Virginia, who you feel should be receiving VTC's news, please send the email addresses to Georg Horvath at GHorvath@Virginia.org

buttonSmithsonian is Back!
American Heritage magazine is scheduled to stop publishing. Smithsonian, a long-time favorite of Virginia industry partners, will replace American Heritage on the 18-month advertising media calendar. October is the first Virginia co-op issue and space deadline is July 10. Only 1/12 and 1/6 ads will be sold. Image and copy required; camera-ready ads will not be accepted. Please contact Marie Isabelle at 800.280.2069 x21 or marie@mi-ms.com

New Features on Virginia.org


Merchandise of the Month - Virginia Foam Can Cooler
Virginia foam Can cooler
Keep your drinks cool this summer! Basic foam insulated can cooler with printed 2-color logo on side. Colors: Black or Royal.

Go to the Virginia is for Lovers Shop to order.


bullet Admin Tool Tip
Media Description: Everyone can appreciate free advertising! By entering a Media Description for your event — located directly below the main description in the Admin Tool — at least 90 days prior to the start of your event, it will be considered for monthly downloads by various media. Every month, VTC sends Events emails to USA Today, Southern Living, various newspapers, radio and other travel writers. For more information go to: www.virginia.org/admin/MediaDescripSpecs.htm
For questions, please contact Angela Wiggins at 804-545-5553 or awiggins@virginia.org.
Tourism Dashboard

Website Visitation
Through May 2007
UP 48% YTD

Virginia Welcome Center Visitation
Through April 2007
DOWN 38.7% YTD*
*Lambsburg, Clear Brook, and Fredericksburg WC's relocated to temporary locations due to construction beginning Jan., May, and Oct. 2006, respectively

Lodging Occupancy Rates
Through April 2007
Down DOWN 0.2% over same period of 2006

Car Rentals
Through April 2007
UP 3.1% over same period of 2006

Gas Sales
Through January 2007
up UP 7.1% from the same period of 2005

Click to download the PDF for more ...


Industry News

USA Today Picks Crooked Road
USA Today's travel writer Jayne Clark featured Virginia's Crooked Road as one of her places to revisit on her own time and dime! Read more at Best Summer Vacations.


Hallowed Ground ByWay

Approximately 66 miles of U.S. Route 15 from the Potomac River in Loudoun County to Orange have been designated an official Virginia Byway. This new byway is part of the four-state, 175-mile "Journey Through Hallowed Ground" corridor from Gettysburg, Pa., to Thomas Jefferson's Albemarle County home, Monticello.

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If you have comments or suggestions for future issues of The Dashboard please contact Sandy Westmoreland
at swestmoreland@virginia.org or 804-545-5557.
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©2007 Virginia Tourism Corporation
You are receiving this email as a tourism industry partner of the Virginia Tourism Corporation. We will occasionally send email informing you of upcoming events, new programs or other information that may interest you about the Virginia tourism industry. If you would rather not receive these types of communications from VTC, please click the following URL to be removed from our list. http://www.vatc.org/emailDist/tipsOptOut.asp?group=Jun2007Dashboard