Wolf Creek Indian Village
 eNewsletter for the Virginia Tourism Industry
July 2007 
In this issue
President's Notes

Every summer in Virginia, tourism is big business!

To further increase tourism’s lucrative effect for Virginia's localities, individual businesses and the entire Commonwealth, VTC will unveil its new ‘Virginia Is For Lovers’ campaign on September 25th during the Virginia Tourism Conference at the gorgeous new Hampton Convention Center.

This highly integrated campaign includes cooperative print, broadcast, sales and electronic marketing program efforts. VTC will offer one-on-one help desks, cooperative media shopping and assistance, a dynamic keynote speaker and an editorial panel - not to mention great networking. I look forward to seeing you all there! Stay tuned to Vatc.org for details.
Alisa Bailey
Virginia Tourism Update

2008 Events Travel Guide Deadline
Events planners can submit 2008 events for possible inclusion in the 2008 Virginia Travel Guide by going to
www.vatc.org/emarketing/getstarted.asp for help in submitting events to the Virginia Tourism Website, www.Virginia.org. Events can be submitted at any time during the year. However, events considered for the travel guide must be submitted online by August 15. Sorry, not all events can be included due to space limitations, but the travel guide does send all readers to www.Virginia.org for a comprehensive list of all Virginia events and festivals. For questions, please contact Judy Watkins at jwatkins@virginia.org

Packages WANTED! – Help us feature your best travel experiences
The busy summer and upcoming fall seasons are the best time to feature your unique, experiential and value-added travel packages - particularly packages with unique selling points including wine tours and tastings; luxury spa and resorts; fine dining, bistro fare and specialty dining; heritage, culture and history; outdoor parks and attractions; and main street, small town experiences. Submit real-value travel packages to be included in this promotion. Please contact Angela Wiggins if you need help with your online listings: awiggins@virginia.org

buttonTAP Leads Available
Leads for the Tourism Alliance Partnership held June 7-10 in Palm Springs, CA are now available. Please contact Robin Mamunes at rmamunes@virginia.org

buttonEntrepreneur Express Going Statewide
This successful series of workshops that was launched in Southwest Virginia last fall are now going statewide! The free workshops provide interactive discussions and exercises covering key elements of business practices. Topics include: how to start and operate a business; marketing strategies; financing resources and more. Partners include VTC, the Virginia Department of Business Assistance, Virginia Cooperative Extension and Virginia Small Business Development Centers. For information and a complete schedule, please visit www.vastartup.org.

buttonCRUSA West Coast Sales Mission
Capital Region USA West Coast Receptive Operator Sales Mission is taking place September 17-21, 2007. Deadline to participate is July 31. Download the participation form and contact Matt Gaffney from CRUSA to confirm your space.

buttonEvan Almighty Opened June 22
Directed by Virginia native Tom Shadyack, it is the sequel to the hit comedy Bruce Almighty. Crozet, Charlottesville, Waynesboro, Staunton and Albemarle County were all featured in the film. The film is one of the largest projects shot in the Commonwealth and brought an estimated economic impact of more than $40 million to the state. In 2006, the total economic impact of the media production industry in Virginia was $597 million.

buttonWhat’s New in Virginia 2008?
VTC’s Public Relations is again collecting information for its annual "What’s New" list to send to hundreds of print, broadcast and electronic travel media. The list highlights new or expanded/renovated attractions, lodging and other travel services opening in late 2007 or during 2008. To be included in this year’s list, complete the downloadable form. If you have questions, please contact Richard Lewis at rlewis@virginia.org or 804-545-5574.

Welcome Center at Lambsburg Now Open
The renovations of the Virginia Welcome Center at Lambsburg are complete on I-77N and are beautiful. The doors opened on July 9. We want to thank Carroll County, Amerlink, Blue Ridge Plateau Visitor Center and VDOT for all the support during our time at Hillsville. The Lambsburg staff is excited to be back on the Interstate to promote Virginia to travelers. Stop in when you are in the area.

New Features on Virginia.org
Merchandise of the Month - Ladies' Ringer Tee
Ladies Ringer TeeThis 50% combed ringspun cotton / 50% poly jersey tee has a colored heather body and contrast color rib neck and
sleeve cuffs. Printed on center chest with
1-color "Virginia is for Lovers" logo. Ladies' Sizes: S-2XL.
Colors: Blue/Navy, Green/Forest,
Tan/Chocolate, Pink/Cardinal.
$16.
Go to Virginia is for Lovers Shop to order.

Tourism Dashboard

Website Visitation
Through June 2007
UP 43% YTD

Virginia Welcome Center Visitation
Through June 2007
DOWN 32.3% YTD*
*Lambsburg, Clear Brook, and Fredericksburg WC's relocated to temporary locations due to construction beginning Jan., May, and Oct. 2006, respectively

Lodging Occupancy Rates
Through May 2007
Up UP 0.5% over same period of 2006

Car Rentals
Through May 2007
UP 4.4% over same period of 2006

Gas Sales
Through March 2007
up UP 2.6% from the same period of 2006

Click to download the PDF for more ...


Industry News


Evan Almighty Road Trip on Fandango
The popular movie site Fandango has released its "Summer Movies Road Trip," and one of the films featured is Evan Almighty. Destinations along the Blue Ridge Parkway that correspond with parts of the film are highlighted. Check out the site!


bullet Admin Tool Tip
Creating New Listings: Before creating a new listing, please check your account and the Virginia.org to see if the listing currently exists. This is so that you will not be duplicating your efforts. If the listing is in your account and you need to update it, just click Make Changes beside the listing name. Then, make any needed updates. If the listing is not in your account but on the website, please contact Angela Wiggins at 804-545-5553 or awiggins@virginia.org.

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If you have comments or suggestions for future issues of The Dashboard please contact Sandy Westmoreland
at swestmoreland@virginia.org or 804-545-5557.
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©2007 Virginia Tourism Corporation
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