VA-1 Conference - Sept. 25 in Hampton
Register now for the newly created Virginia Tourism
Conference - VA-1 (formerly the Virginia Governor's Conference on Travel
and Tourism) at the Hampton Roads Convention Center on Tuesday, Sept.
25. The VTC annual
Fall Marketing Caucus also takes place on
Monday, Sept. 24, at the same location. For more information, please
contact Kimberly Petersen at kpetersen@virginia.org or
804-545-5540. For the both the marketing caucus and conference agendas,
hotel information and online registration, please visit:
http://www.vatc.org/VTCconference/VA1conf.asp
Girlfriend
Getaways Needed
According to AAA, 40 percent of American women are
planning a Girlfriend Getaway in the near future. Don't miss
out on one of the hottest travel trends out there. Develop
Girlfriend Getaway packages, specials and itineraries and
post them on Virginia.org. Be creative, think seasonal, and
post them ASAP. VTC promotes packages and itineraries from
the Website to national and state travel media.
Events
Deadline for Travel Guide - Aug. 15
Events
planners must submit 2008 events for possible inclusion in
the 2008
Virginia Travel Guide by Aug. 15. If you need help updating
ongoing events or listing new ones, please contact Angela Wiggins
in Electronic Marketing at awiggins@virginia.org or 804-545-5553.
Tourism
and the Arts Program Grants
Virginia Tourism Corporation and the Virginia
Commission for the Arts have created a special grant program
to help Virginia arts organizations with direct expenses related
to tourism promotion efforts. Applications must be received by
Sept. 28. For more information and the application, please visit:
http://www.vatc.org/development/tourismandarts.asp
Next
Round: VTC Leverage Marketing Program
This program is designed to stimulate new
tourism marketing programs through the creation of local, area,
and regional tourism partnerships. The objective of this
program is to leverage limited marketing dollars, resulting
in increased visitor spending. The next round just opened
on Aug. 6.
The deadline for applications is Oct. 16. For more
information — http://www.vatc.org/development/leverageprog.asp
Save
the Date - Virginia Agricultural Summit
The Southwest Virginia Higher Education Center
in Abingdon is the site for the Virginia Agricultural Summit
on Dec. 11-12. Farmers and industry professionals will learn
the best ways to market their product at the summit. They will
explore direct marketing techniques, retailer expectations,
pricing, agritourism opportunities and more. For more information — http://www.agsummit.com
Media
Opportunity for Hotels with Art Programs
A growing number of hotels embrace art and
art programs and have their own curators or artists-in-residence.
The trend is seen as part of the evolution of lifestyle hotels,
which seek to lure younger travelers with a feeling and an attitude,
rather than with standardized services and amenities. If your destination
features any hotels with art programs, please contact Martha Steger,
Director of Public Relations at VTC — msteger@virginia.org or
804-545-5572.
New
Features on Virginia.org
Merchandise
of the Month - Sweat Shirt
|
 |
Website Visitation
Through July 2007
UP 39% YTD
Virginia Welcome Center Visitation
Through July 2007
DOWN 30.5% YTD*
*Lambsburg, Clear Brook, and Fredericksburg WC's relocated to temporary locations due to construction beginning Jan., May, and Oct. 2006, respectively
Lodging Occupancy Rates
Through June 2007
UP 0.7% over
same period of 2006
Car Rentals
Through June 2007
UP 5.1% over
same period of 2006
Gas Sales Through March 2007
UP 2.6% from
the same period of 2006
Click here to download the pdf for more information ...

New World Tours Offers INFOtainment
After having
launched a new fleet this spring, New World Tours began partnering
with attractions and CVBs to offer onboard messages to captive,
motorcoach groups while in route to their destinations. For more
information about INFOtainment, please contact VuStar LLC at
877-VuStar1 or Matt Duff at mduff@VuStar-llc.com
Admin
Tool Tip
Events: When
entering your events on Virginia.org, don't forget to enter a
description in the "Media Listing Description" field
or it will not be considered for the 2008 Virginia Travel Guide or the monthly
releases to the media. The monthly releases are used by travel
writers at media outlets, not only in Virginia but in other key
markets. National outlets include USA Today and Southern Living. Click the
following link for Media
Description Tips and Examples
Not on the
email list?
If you have comments or suggestions for future issues of The
Dashboard please contact Sandy Westmoreland
at swestmoreland@virginia.org or 804-545-5557. |