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 Tourism
Week is May 12-20Promote tourism in your locality using a spin on TIA's theme
this year, "Tourism: America's Front Door" to "Tourism:
Virginia's Front Door", tying in with America's 400th Anniversary,
which also officially begins May 12. Tips
for Tourism Week.
Travel
South Leads Available Leads generated from the Travel South Showcase in Myrtle Beach,
March 10-14, 2007, are now available. Please contact Robin Mamunes
at rmamunes@virginia.org
VTC
Marketing Leverage Program By partnering with your local DMO and the travel industry partners
in your area, you have the opportunity to apply for matching
funds offered by VTC to further leverage your marketing dollars.
There are two sources of funding: Tier One funds
are for projects up to $5,000 and require a one-to-one match; Tier
Two funds are
for projects between $10,000-$25,000 and require a two-to-one
match. The application deadline is May 21.
For more information and for the application, please visit:
http://www.vatc.org/development/leverageprog.htm Entrepreneur
Express Workshops — Moving Your Business Forward This series of business and management workshops assists new
business startups and existing small businesses. Segments include:
how to start and operate a business; growing an existing business;
financing and available resources; and marketing strategies.
The next workshop is in Rocky Mount on April
25. For more information,
please visit:
http://www.vatc.org/development/workshops.htm Eastern
Shore Showcase
Meet one-on-one with representatives from
the different divisions of VTC on April
17 at the Charlotte Hotel
in Onancock from noon to 4 p.m. Find out how you can get listed
and promoted in the Virginia Travel Guide and on Virginia.org. Learn
about marketing funds, what travel writers are looking for, and
lots more! For more information, please contact Donna Bozza,
Eastern Shore Tourism Commission, at 757-787-8268 or tdirector@esvatourism.org.
VTC
Tourism ConferenceSave the date — Sept. 24-25 — for
the VTC Tourism Conference at the Hampton Convention Center. More
details coming. This conference was formerly the Governor's
Conference on Tourism. Check VATC.org for updates.
Virginia
Welcome Centers Celebrate "Thanks"Virginia Welcome Centers launched the "Thank You" campaign commemorating
the 400th anniversary of Jamestown with postcard handouts, sweepstakes
and giveaways on April 1. As Anniversary Weekend approaches,
the staff also will wear "Thank You" T-shirts. See the campaign
at Jamestown 1607.org
Help
Increase Bookings - Distribute the 2007 Travel Guide Get your visitors to stay longer and spend more money by distributing
the free 2007 Virginia Travel Guide at your front desk, guestrooms,
gift shop, attraction or visitor center. VTC research shows
that 13 percent of travelers indicated the information received
from the travel guide convinced them to spend more nights
in Virginia than originally planned.
Order in bulk: www.vatc.org/admin/mailform/mailformPublications.htm 18-Month Media Plan Check out the new 18-month media
plan on www.vatc.org/advertising.htm
for a dynamic offering of buy-down co-ops,
internet opportunities, new magazines and media savings that have
been pre-negotiated just for you. The plan begins in July, so keep
an eye on those early deadlines and stay tuned to the Dashboard
for information on the official industry presentation of the media
plan.
New
Features on Virginia.org New and
updated features this month include: April
in Virginia; April
Winery Events; Smith
Mountain Lake; Virginia
Outdoors A-Z; Virginia
Trails; Baseball
in Virginia;
Virginia's
Rivers; Shop
Virginia's Outlets; NASCAR
in Virginia; Blue
Ridge Parkway; Summer
Camps for Kids;
Main
Street Communities; Weird
& Wacky; and
Virginia's
Childhood Totems.
More features about Virginia: www.virginia.org/site/features.asp?FeatureID=197 Merchandise of the Month Virginia Canvas Boat Bag — Great for the Beach!  You are sure to love this sturdy canvas boat bag with zippered interior pocket. Printed with 2-color "Virginia is for Lovers" logo on front pocket. Size: 21"W x 16"H x 6"D. Color: Natural with Navy Trim. $17.50. Go to the Virginia is for Lovers Shop to order. |
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Website Visitation Through March 2007 
UP 28% YTDVirginia Welcome Center Visitation Through February 2007 
DOWN 45.8% YTD* *Lambsburg, Clear Brook, and Fredericksburg WC's relocated to temporary locations due to construction beginning Jan., May, and Oct. 2006, respectively Lodging Occupancy Rates Through February 2007 DOWN 1.1% over
same period of 2006Car Rentals Through February 2007
UP 5.0% over
same period of 2006Gas Sales Through December 2006
UP 0.2% from
the same period of 2005Click to download the PDF for more ... Aer Lingus Coming to Dulles The Irish airline Aer Lingus announced
more long haul services to the USA before the end of the year.
San Francisco and Orlando are the other new cities.
Charlottesville Honored Charlottesville was named one of a "Dozen Distinctive Destinations"
by the National Trust for Historic Preservation for its "captivating
blend of colorful history, distinctive architecture and Southern
hospitality." More
information.
Admin
Tool TipTravel Packages. Consumers are ready to travel and are searching for your packages. When entering your Travel Packages on Virginia.org, please be sure to enter what is being offered in the package, the total cost and the accommodation information in its designated field. Travel Packages must include at least an overnight’s stay at an accommodation/meals, activities, tickets, spa, etc. at an all- inclusive price. For questions, please contact Angela Wiggins at 804-545-5553 or awiggins@virginia.org. Not on the
email list?Sign up for the Dashboard. If you have comments or suggestions for future issues of The Dashboard please contact Sandy Westmoreland at swestmoreland@virginia.org or 804-545-5557. |
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