Fall Marketing Caucus - Oct. 28 Virginia Festivals & Events Workshop Institute for Travel Writing & Photography China-America Festival of Film & Culture Multimedia Feature - Fall in Virginia! The Visitor Channel and VTC Bulk Order of Travel Guides Online Auction Items Needed Winter Advertising Industry News Merchandise of the Month Administrative System Tool Tip

I am pleased that Virginia's four federal parkways have finally been designated as America's Byways by the Federal Highway Administration — Blue Ridge Parkway, Skyline Drive, George Washington Memorial Parkway and Colonial Parkway. This designation is a huge honor for both the Commonwealth and the localities that border the roads. Equally important is the national exposure it brings. For example, until we received this designation, potential tourists using the National Scenic Byways map might have thought that the glorious Blue Ridge Parkway — which traverses through North Carolina and Virginia — would have stopped at the Virginia border. Thanks to all the dedicated people on the coalition who worked three years for the recognition as part of a broader effort to preserve, protect and enhance the scenic beauty and community character of these roads. Alisa Bailey

Virginia Tourism Annual Fall Marketing Caucus
Please join us for the Fall Marketing Caucus on Oct. 28 at Holiday Inn Central, 3207 N. Boulevard in Richmond, from 9:30 a.m. to 3:30 p.m. Participation fee is $25 and includes breakfast and lunch. To register, go to: /marketing/fallcaucus.htm

Virginia Festival & Events Association Fall Workshop
Plan to attend the VFEA Fall Workshop on Nov. 10 at the Museum of the Shenandoah Valley, one of Virginia's newest museums. The cost is $95 and includes workshop, materials and lunch. Plus, if you register for the workshop, you are invited to attend a reception on Nov. 9, when the Shenandoah Apple Blossom Festival announces its theme for the 2006 Bloom! The Holiday Inn Express in Winchester offers discount rates for rooms that night, too. For more information call Bill Center 757-481-6700 and visit http://www.vfea.com

Institute for Travel Writing & Photography
The Society of American Travel Writer's Institute takes place Jan. 27-29 in Orlando, Fla. Registration is $345 and includes course materials, all meals, breaks and social events. For more information, go to: http://www.satw.org/institute.asp or contact hiller@funport.net or 386-467-8223.

China-America Festival of Film & Culture in Richmond
This five-day festival on Oct. 5-9 features long and short films with English subtitles, art shows, exhibits, demonstrations, panels and discussions featuring experts in Chinese film and culture. Events take place at the University of Richmond, Virginia Commonwealth University and the Byrd Theatre in Carytown. For more information, go to: http://www.therosegroup.org/caffc/

Fall in Virginia - A Multimedia Feature
Virginia's Colors are depicted in depth this season in Flash, Video and Music — by Dave Matthews! — as well as through Forester Tim's weekly fall foliage updates and photos from Virginia State Parks. Festivals and Events, 48-Hour Getaways and Fun Stuff for Kids are new this year, too. Thank you for all your fall submissions, making this the most informative Fall Foliage campaign ever! Visit: http://www.virginia.org/fall/home.asp

The Visitor Channel Video Advertising
Video brochures are displayed on plasma screens at Virginia's 10 Welcome Centers! VTC and The Visitor Channel Inc. provide turnkey video advertising solutions for industry partners and have the potential to increase consumer interest and brochure distribution. For details, please visit www.visitorchannel.com or contact Phil or Laurence at The Visitor Channel, 804-564-3485, or email laurence@visitorchannel.com

Bulk Quantities of the 2005 Virginia Travel Guide
If you need bulk quanties of the 2005 Virginia Travel Guide, please send your email request to publications@virginia.org. Give you name and complete mailing address — no post office boxes, please. The maximum order is 10 cases, with 36 guides per case.

Online Auction Items Needed
The Society of American Travel Writers Online Auction begins Nov. 1 and closes Dec. 9. Your donated travel packages for the auction gain exposure for your travel product. Auction categories include; hotel stays and domestic travel packages; luggage and travel accessories; cruises; airline and rail travel; books; gift baskets; art and more — be creative! Email Wendy Haase at whaase@milwaukee.org for a donation form and instructions.

Winter Advertising
Be sure to check out the co-op advertising opportunities with VTC for the winter. For up-to-minute media plans, special features and upcoming joint opportunities, visit /advertising.htm often!

Top 100 Events Named
The American Bus Association named the Virginia Highlands Festival in Abingdon and the 225th Anniversary Celebration of the Victory at Yorktown to their Top 100 Events for 2006. Congratulations!

October is Virginia Wine Month
Celebrate the harvest of the grape this month at winery events, which include tours and tastings, entertainment, plus wine and gift specials at Virginia's Wineries and Vineyards.

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If you have comments or suggestions for future issues of The Dashboard please contact Sandy Westmoreland at swestmoreland@virginia.org or 804-786-7993.

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