Norfolk Tides Baseball
 eNewsletter for the Virginia Tourism Industry
June 2005 

In this issue

  • Fall Advertising Opportunities
  • Travel South's Canadian Sales Mission
  • Media Tours for Travel Writers
  • Welcome Centers Summer Schedule
  • Parade Magazine Contest
  • PR Recommends Blogs!
  • URGENT - Discounts & Specials
  • Industry News
  • Merchandise of the Month
  • Administrative System Tool Tip

  • President's Notes

    June in Virginia is hot with diverse, outdoor activities. Enjoy dolphin watching in Virginia Beach and the Virginia Mountain Music Festival in the Heart of Appalachia. Other popular events include Lynchburg’s Annual Batteau Festival, Alexandria’s Red Cross Festival, Staunton’s Summer Concerts at Gypsy Hill Park and Guided Eagle Tours in the Chesapeake Bay’s Caledon Natural Area. There’s so much to do for families, couples and out-of-town guests. Make sure your community’s events, attractions and accommodations are listed on www.Virginia.org, which receives thousands of visitors a month, looking to spend their summer in Virginia. To advertise your tourism business for FREE, year-round, visit Virginia.org’s ‘Add a Listing’ and get started!

    Alisa Bailey

    Virginia Tourism Update

    Jamestown Buzz
    With New Line Cinema’s millions of advertising dollars behind “The New World” movie and deeply discounted Fall co-op rates for the industry, there is no better time to partner with VTC on a Virginia co-op. Stretch your advertising dollars in such high-profile magazines such as Smithsonian, National Geographic and National Geographic Traveler, visit www.vatc.org to get in on these great opportunities.

    Fall Advertising in Virginia
    Partner with VTC this Fall with a co-op ad in one of the following publications: AAA Car & Travel (October), AAA Going Places (September/October), AAA World (September/October), Better Homes and Gardens (September), Blue Ridge Outdoors (September), Country Living (September), Endless Vacation (September/October), Good Housekeeping (October), Southern Living (December), Virginia Living (September/October), Washington Post Magazine (September 18). There is still time to get involved, visit www.vatc.org for details.

    New Fall Advertising Opportunity
    VTC will have an exclusive newspaper insert in the Fall, running in major papers such as The Washington Post, The Baltimore Sun and Long Island Newsday. Find out how you can reach 1.5 million households with this opportunity, visit www.vatc.org.

    Canadian Sales Mission
    Travel South invites you to consider participating in the Canadian Sales Mission September 26-30, 2005.  Space on the sales mission is limited to three destination or attraction partners per Travel South state. Participation will be on a first-come, first-served basis. Get more details at www.vatc.org.

    Media Tours for Travel Writers
    Catherine George, retired associate travel editor for the Toronto Star, stressed during her panel presentation at the Virginia Governor's Conference on Tourism that research trips for journalists should not be called fams. Media see their research trips as very different from trips made by tour operators and travel agents, she said, and prefer that these be called media tours or research trips.

    Welcome Centers Summer Schedule
    The Welcome Centers are now open Memorial Day May 30 thru Labor Day Sept. 5, from 8:30 a.m. to 7 p.m., seven days a week. Demonstration calendars are filling up, so call your desired center and schedule a demonstration of your product. No fee is involved, but a representative must be present for a few hours or for the day. Call Sandra Hicks 804-371-8141 or e-mail shicks@virginia.org.

    “Tell America’s Story” Preservation Award Contest
    Is there a place in your community that deserves to be recognized for its significance to our nation’s history? If so, please enter it in Parade magazine’s contest! The winners will be selected based on the site’s importance and the true story behind it. Go to www.parade.com for entry forms and contest rules.

    PR recommends Blogs!
    Travel editors are increasingly monitoring blogs (e.g., Web logs) for story ideas. To learn more about blogs as public relations tools, go to www.globalprblogweek.com, www.newcommblogzine.com, www.iaocblog.com and www.mediainsider.com.

    URGENT — Vacationers Want Discounts & Specials!
    VTC has received more than 28,000 emails from people requesting Discounts and Specials, and we only have a few listed on Virginia.org. If you want more customers, give your destination the edge tourists want — HOT Deals! — and let them know how much you value their business. Hot Deals also will be featured in VTC's Consumer E-Newsletter, which is sent to about 50,000 people. For more information on how to upload your information, contact Angela Wiggins, awiggins@virginia.org or 804-786-3526.

    Merchandise of the Month

    monkey plush toyEveryone deserves a hug from this 26" plush monkey. His hands and feet include Velcro tabs which allow him to be hung anywhere. Includes a red t-shirt printed with "Virginia is for Lovers" logo in white.
    Go to the Virginia is for Lovers Shop to order.

     


    Admin Tool Tip
    bulletPackage Locations

    When entering package address information, make sure to enter the name of the accommodation in the "Location Name" field so that visitors will know where the package offer is located. The Address, City, State and Zip Code fields must be completed so that our MapQuest mapping feature can find your location.
    For questions contact Angela Wiggins at 804-786-3526 or awiggins@virginia.org.

    Tourism Dashboard

    Website Visitation
    Through May 2005
    UP 67% YTD

    Virginia Welcome Center Visitation
    Through May 2005
    DOWN 0.4% YTD

    Lodging Sales
    Through calendar year 2004
    UP 2.0% over same period of 2003

    Food Service
    Through calendar year 2004
    UP 8.8% over same period of 2003

    Car Rentals
    Through April 2005
    UP 2.0% over same period of 2003

    Gas Sales
    Through February 2005
    down arrow DOWN 1.1% from the same period of 2004

    Click for more...


    Industry News

    Virginia's Main Street Program

    Tourists want to visit places that remind them of simpler times, easy-going friendly places with unique one-of-a-kind shops and eateries. If your community wants to attract more of these downhome people who have money to spend, contact mainstreet@dhcd.state.va.us and visit www.dhcd.virginia.gov/MainStreet/


    bullet If you have comments or suggestions for future issues of The Dashboard please contact Sandy Westmoreland at swestmoreland@virginia.org or 804-786-7993.

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