Jamestown Marketing Opportunities -    NEW for 2007! Buy-Down Co-ops Important Updates Limited Space in Select Co-ops New York Times Magazine Advertorial Updated Media Plans Capital Region USA Seminar - March 1 Godspeed Exhibit Space Sold Out New Features on Virginia.org PR Tips Industry News Merchandise of the Month Administrative System Tool Tip

It is the time of year for reflecting upon the accomplishments we as a private-public partnership have achieved.  It has been an exciting three years for me at the VTC and the leadership of Governor Warner, the support of the General Assembly and the enthusiasm and professionalism of the tourism industry has been without measure.  After what could be described as devastating budget cuts, we reorganized VTC, implemented high standards for customer service to our industry, cultivated new relationships with media and opinion leaders and have been determined to run the VTC “like a business.”  Our dedicated staff has had to be more motivated, more innovative and do more with less.  We have received national awards for our work and get satisfaction daily from increasing our effectiveness. However, nothing is more gratifying to the VTC than to have the expertise, the support, and the partnership of the Virginia tourism industry.  Besides, our industry is just plain fun. Have a joyful holiday and a prosperous 2006 and know that we will work to bring More People, Staying Longer and Spending More Money to The Commonwealth. Alisa Bailey

2006 Jamestown Marketing Opportunities - NEW
Virginia Tourism is supporting Jamestown's 400th Anniversary by running VTC Jamestown ads in select magazines. In addition, several magazines will feature Jamestown editorial in specific issues. Please note that there is limited space availability in some issues. See details under Joint Advertising Opportunities - 2006 Jamestown marketing opportunities at
/advertising/coopadprog/partneradvertising.htm

Buy-Down Co-ops Important Updates
Good Housekeeping March 2006 Buy-Down is Sold Out. And due to the high volume of partner interest, the buy-down co-op in Good Housekeeping (March 2007) and Smithsonian have limited space availability — so please contact the sales reps asap to reserve your space. Buy-down co-ops in Audubon and Endless Vacation do not have limited space restrictions. See details at
www.vatc.org/advertising/coopadprog/mediaplanusersguide.htm #buydown

Limited Space in Select Co-ops
Space is available on a first-come, first-serve basis until sold out: Gourmet Magazine - applies to all issues due to insert format; Budget Travel - applies to all issues due to insert format, but there is a chance more space will be added if there is additional partnership participation; Good Housekeeping - applies only to March 2007 buy-down issue; Smithsonian - applies to all buy-down and standard co-op issues. See details under Consumer Print:
/advertising/coopadprog/partneradvertising.htm

The New York Times Magazine - New Advertorial
The "50 States of Discovery" advertorial feature will be published in the NYT Sunday magazine on May 21, 2006, and will be inserted into the Sunday paper, polybagged and also sent outside the New York area. The themes — "the unexpected pleasures of Virginia" and "Jamestown" — will feature a left-side advertorial and right-side banner of industry partner ads. Limit 6 partners. For details: /advertising/
coopadprog/partneradvertising.htm and click on New York Times.

Updated Media Plans
Please check out the updated media plans for 2006-June 2007 at: /advertising/coopadprog/mediaplanusersguide.htm

CRUSA Seminar — "How You Can Reach the
International Inbound Market" — March 1.
This seminar will help you make sense of the international inbound market and include trends from representatives in the UK, Germany, Scandinavia, Latin America and continental Europe. CRUSA's marketing plan and vision will be other topics. For more information, please contact CRUSA executive director, Matt Gaffney at mgaffney12@comcast.net or 302-226-0422.

2006 Godspeed Sail Exhibit Space Sold Out
Special Assistant to the President of VTC, Ralph Earnhardt, announced that the Jamestown 2006 Godspeed Sail "Virginia on the Move" is officially sold out. A total of 20 regional tourism partnerships will travel to all six ports of call during June and July 2006. The sail to Alexandria, Baltimore, Philadelphia, New York City, Boston and Providence will be promoted through radio, television and Internet advance media. Read more at .

New Features on Virginia.org
New features on the Virginia Tourism website include: Winter Fun, Walk the Line-Drive the Road — about Virginia native June Carter Cash and The Crooked Road — Shop Virginia's Outlets, Bark Parks for Dogs, Museum of the Shenandoah Valley Shop, Science & Natural History Museums and Winter Getaways in Northern Virginia. Plus, check out all the holiday features from the Home Page at http://www.Virginia.org

Tips from PR — Beat the Clock in Public Relations
Writing
To revise your releases and backgrounders, you need distance, so allow time by setting your own multiple deadlines – a deadline for getting your idea, a deadline for gathering the information, a deadline for writing, a deadline for revising and a final deadline for distribution.  Also give yourself a false deadline by making it 4:30 if someone needs it at 5 p.m.; that will give you time to read it aloud and see if it makes sense, as well as time to make changes for clarity and precision.

Captain John Smith James River Trail
This boating and driving trail along the James River chronicles Smith's explorations between 1607 and 1609. It was created as part of the 400th anniversary of the founding of Jamestown and is similar in concept to Virginia's successful Civil War Trails. Please visit the interactive website developed by the Virginia Department of Conservation and Recreation and VTC:
http://www.JohnSmithTrail.org

Tides Inn Named World's Best
Chesapeake Bay's Tides Inn in Irvington was voted one of the top 50 World's Best family friendly resorts. Read more: http://www.travelandleisure.com

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If you have comments or suggestions for future issues of The Dashboard please contact Sandy Westmoreland at swestmoreland@virginia.org or 804-786-7993.

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