Caverns lightshow
 eNewsletter for the Virginia Tourism Industry
August 2005 

In this issue

  • Events Deadline for 2006 Travel Guide
  • Travel South Showcase in Richmond
  • Virginia Film Tours
  • 18-Month Media Plan
  • Win a Full-Page Ad in Travel Guide!
  • Upcoming Advertising Co-ops
  • New Media Category for Events
  • Annual Calendar of Events Deadline
  • New Feature Stories on Virginia.org
  • Industry News
  • Merchandise of the Month
  • Administrative System Tool Tip

  • President's Notes

    I am pleased to let you know that Virginia Tourism Corporation’s new 18-month media advertising plan is slated to be posted on our VATC.org website on Aug. 10, 2005. You will see some very exciting opportunities that were cultivated by our fearless advertising Director Chris Canfield and our agency, White and Partners.

    There are cooperative opportunities for all budgets and in mid-September you will be invited to a day meeting, at which you can meet all the reps from the media selected. Furthermore, with your cooperative investment, we are almost out of our 600,000 travel guides due to the demand from our marketing efforts. We will be purchasing 100,000 more to finish the year. Thanks for your continued enthusiasm for our advertising program.

    Alisa Bailey

    Virginia Tourism Update

    Events Deadline for 2006 Travel Guide
    Please submit your 2006 events to Virginia.org by Aug. 15, 2005 if you want them to be considered for the 2006 Travel Guide. If you need assistance, please contact Angela Wiggins in Electronic Marketing — awiggins@virginia.org or 804-786-3526.

    Travel South Showcase in Richmond
    Market your destination through a sponsorship at Travel South Showcase coming to Richmond, Feb. 18-22, 2006. This is your chance to be noticed by nearly 700 tourism attendees! Visit www.travelsouthusa.com for more information and/or contact Rob Nolen at rob@travelsouthusa.com or 404-231-1790.

    Virginia Film Tours, Where Hollywood Meets History
    This new motorcoach tour is a behind-the-scenes look into the many Hollywood movies and TV shows made in Richmond and billed as "Edu-tainment," both educational and entertaining! Private 3-hour, full-day and weekend tours with choice of customized itineraries are available for groups and meetings. For more information, please contact Helene Wagner at 804-744-1718 and visit http://www.virginiafilmtours.com

    18-Month Media Plan goes LIVE!
    Visit VATC.org on Aug. 10 for a first glance of the next 18-month advertising media plan. We’ve surveyed the industry, measured performance and bought down some unique opportunities for Virginia industry partners. Log on and find out who made the cut!

    Win a FREE Full Page ad in the 2006 Travel Guide!
    How? Join us at the VTC Showcase in Richmond for a one-day orientation to the new 18-month media plan, a chance to meet with VTC- sanctioned media representatives and learn about joint marketing opportunities with Advertising, Electronic Marketing, Customer Service and other departments at VTC. Just for attending, your destination/CVB/attraction will be entered to win a drawing for a full-page ad in the 2006 Virginia Travel Guide. The Jefferson Hotel is the place, and Monday, Sept. 19 is the date. Stay tuned for more details on this exciting opportunity.

    Upcoming Advertising Co-ops
    New co-ops for September-December include Blue Ridge Outdoors, Washington Post, Group Travel Leader, Richmond Magazine, Convention South, Small Market Meetings, Leisure Group Travel and Southern Living. Visit /advertising/coopadprog/partneradvertising.htm for a complete listing.

    New Media Description for Events Listings
    Please remember that for your events occurring Nov. 1 and later to be considered for distribution to media, you must complete the new “Media Description” field when entering them on Virginia.org. This smaller media description field will help us get the events to the media with less editing time. Events that do not have this "media description" will not be considered for distribution to the media. To add your event to the Virginia.org website go to www.virginia.org/admin/login.asp. If you do not have a log in ID and password, click on "Register for an Account."

    Annual Calendar of Events Sent to Media
    Please note that for your 2006 events to be considered for the annual calendar of events sent to the media, they must be on the Virginia.org website, with the new “Media Description” completed, by Sept. 30. For more information, please contact Angela Wiggins in Electronic Marketing at awiggins@virginia.org.

    New Features on Virgina.org
    Electronic Marketing has added the following new features to the Virginia.org website based on consumer interests: September in Virginia, Corn Maze Craze and Apple Pickin' and National Folk Festival in Virginia. Public Relations intern Zack Nobinger wrote a Virginia College Sports feature, too! Please contact Sandy Westmoreland if you have suggestions for other features based on popular tourism activities in your region: swestmoreland@virginia.org

    Merchandise of the Month

    Virginia is for Lovers Hat

    This 6-panel unstructured 100% cotton pigment-dyed cap with pre-curved visor with 6 rows of stitching and adjustable velcro back strap is $15. Colors: Pink, Yellow, White, Khaki or Light Blue.

    Go to the Virginia is for Lovers Shop to order.

    Admin Tool Tip
    bulletEvents Submission
    When adding your Events to the website, be sure to enter the name of the place where the event will be held in the "Venue" field and its physical address in the "Address" field so that visitors will know where the event is so that they can attend. This will also ensure that our MapQuest mapping feature will find the exact location for visitors.

    For questions contact Angela Wiggins at 804-786-3526 or awiggins@virginia.org.

    Tourism Dashboard

    Website Visitation
    Through July 2005
    UP 85% YTD

    Virginia Welcome Center Visitation
    Through June 2005
    UP 1.5% YTD

    Lodging Sales
    Through Q1 2005
    UP 4.0% over same period of 2004

    Food Service
    Through Q1 2005
    UP 6.2% over same period of 2004

    Car Rentals
    Through June 2005
    UP 1.5% over same period of 2004

    Gas Sales
    Through February 2005
    down arrow DOWN 1.1% from the same period of 2004

    Click for more...


    Industry News

    .travel
    .travel Domain Name


    Pre-Authentication and Pre-Registration has begun for the .travel domain name. Applications will be accepted through Aug. 26, 2005. Eligibility to hold a .travel domain name requires that the registrant be a verified business or organization operation in the travel industry. Go to www.tralliance.info for more information.


    bullet If you have comments or suggestions for future issues of The Dashboard please contact Sandy Westmoreland at swestmoreland@virginia.org or 804-786-7993.

    Not on the email list?
    Sign up for the Dashboard!

    Virginia is for Lovers VATC.org | Privacy Policy | Unsubscribe | Contact Us | ©2005 Virginia Tourism Corporation
    You are receiving this email as a tourism industry partner of the Virginia Tourism Corporation. We will occasionally send email informing you of upcoming events, new programs or other information that may interest you about the Virginia tourism industry. If you would rather not receive these types of communications from VTC, please click the following URL to be removed from our list. http://www.vatc.org/emailDist/tipsOptOut.asp