International Sales & Marketing
Travel South USA International Marketing Partnership
Virginia is active in
Travel South USA, a non-profit regional tourism marketing organization
promoting the 12 southern states in domestic and selected international
markets. Founded in 1965, Travel South USA is the oldest and largest
regional travel promotion organization in the United States. Membership
is limited to the 11 southern state travel offices. Its primary
marketing activities include:
- Annual Travel South Showcase marketplace for domestic and international tour operators, journalists and group leaders.
- Get Wild About the South receptive operator sales blitzes to New York and California
- Organize trade show presence for the region at World Travel Market in London and JATA/World Travel Fair Shows in Tokyo
- Manages a sales/public relations contract representatives in Japan and Brazil to generate sales and media leads in these markets for travel industry suppliers in the region
- Manages a “fax-on-demand” consumer and trade information network in Japan.
Travel South Showcase
Registration information is available on the website: http://www.travelsouthusa.org/showcase/