International Sales & Marketing
Travel South USA International Marketing Partnership
Virginia is a founding member of Travel South USA, created in 1965 by mandate of the Southern Governors’ Association, to promote foster and encourage travel to and within the 12 member states, including Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina., Tennessee, Virginia and West Virginia. The organization has nationwide recognition as the oldest and largest regional marketing forum with a legacy of unprecedented collaboration among state tourism offices.
As an active member of the Board of Directors, VTC staff meets annually to adopt and execute a budget and marketing plan to support the overall objectives of the region. As stated in the original charter, the Travel South USA mission and founding principles remain relevant today including:
- coordinate the participation and activity of travel related industries within these states;
- exchange ideas and programs which would be of mutual benefit ;develop continuity, purpose and direction for promotional effort;
- foster regional promotional plans throughout the South;
- work closely with chambers of commerce, travel councils and travel oriented organizations;
- raise the economic standing of the South and member states through professional promotional efforts; build the image of the South and member states as progressive, dynamic and scenic entities;
- and position tourism as a vital and dynamic element in the South’s economy
As the premier Institute of Collaboration for state tourism offices, the annual organization plan includes domestic and international marketing, sales, advertising, and public relations activities as well as public affairs and advocacy programming.
Visit www.TravelSouthUSA.com for the more information about the southern region, or www.TravelSouthUSA.org to participate with online marketing efforts, Showcase, and international sales opportunities.