Tourism Divisions

International Sales and Marketing

Canada and Overseas Marketing

VTC employs one full-time person and two in-country marketing representatives to manage Canadian marketing.  VTC also participates in the Capital Region USA, Inc. (CRUSA) tourism coalition comprising the Virginia Tourism Corporation, the Washington, DC Convention and Tourism Corporation and the Maryland Office of Tourism Development to market its tourism assets overseas.  The CRUSA coalition employs five marketing representatives and two public relations representatives who manage in-country marketing initiatives in the United Kingdom, Germany, continental Europe, Brazil, and Mexico.  CRUSA employs one full time executive director.

Canada and Overseas Objectives:

• Increase Canadian inquiries by 10%
• Increase overseas visitation and economic impact by 5%
• Leverage existing CRUSA budget by 60% through marketing partnerships

Canada Tactics:

Ontario managed by Pulse Communications and Travel Marketing on behalf of VTC:

• Sales Collateral Distribution VTC’s promotional materials will be distributed to authorized sales agents, media, and to the general public.  Additionally, Pulse Communications will distribute promotional materials received from VTC’s clients
• Sales Calls/Seminars Will conduct sales calls throughout the year. They will also conduct a minimum of four (4) CAA training seminars per year The seminars will be conducted with one CAA office in four (4) key participating offices across the CAA Ontario network
• Familiarization Tours Pulse Communications and VTC will plan and execute at least three (3) educational familiarization tours (FAM Tours) to include a group golf media FAM which will include 1-2 Pulse Communications staff members, travel trade and individual media. 
• Consumer Shows Pulse Communications and VTC will plan, coordinate, and staff trade shows.
• Promotions/Advertising Pulse Communications and VTC will develop, manage, and evaluate a variety of promotional campaigns.  In addition, Pulse Communications will assist with the implementation of a year- round advertising campaign for VTC
• Memberships Pulse Communications will maintain membership in Travel Media Association of Canada (TMAC), VISIT USA, Association of National Tourist Office Representatives (ANTOR), and Society of American Travel Writers-Canadian Chapter (SATW) on behalf of VTC

Quebec managed by Pulse Communications and Travel Marketing:

• Sales Collateral Distribution Pulse Communications will distribute VTC’s promotional materials to authorized sales agents, media, and to the general public.  Additionally, Pulse Communications will distribute collateral materials received from VTC’s clients
• Seminars/Sales Calls  Will conduct sales calls throughout the year.
• Familiarization Tours Pulse Communications and VTC will plan and execute at least three (3) educational familiarization tours (FAM Tours) to include Pulse Communications staff, media and individual travel trade for Virginia tourism suppliers. 
• Trade Shows Pulse Communications and VTC will plan, coordinate, ship brochures, and staff trade shows.
• Advertising  Pulse Communications and VTC will develop, manage, and evaluate a variety of promotional campaigns. In addition, Pulse Communications will assist with the implementation of a year-round advertising campaign for VTC