International Sales and Marketing
Canadian Visitation and Spending
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552,900 Canadians traveled to Virginia in 2009, a decreas of 1% with 2008. Spending by Canadian visitors to Virginia was more than $118 million. Canada remains the top international country of visitor origin for Virginia.
Source: Figures obtained from Statistics Canada
Virginia markets itself to Canada with the support of one dedicated sales person and two in-market representatives. The marketing strategies for Canada are based on the following research:
- Traveling for vacation was the primary trip purpose for 67% of total visits to Virginia by Canadian travelers.
- The Canadian provinces of Ontario (59%) and Quebec (28%) were the origins for approximately 90% of visitors to Virginia.
- Top activities enjoyed by Canadians who vacation in Virginia include: Shopping, sightseeing, visiting friends or relatives and participating in sports/outdoor activities.
Source: Statistics Canada 2009
NOTE: Statistics Canada provides only Province of origin data. No specific City origins are available.
