International Sales and Marketing
Canadian Visitation and Spending
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558,300 Canadians traveled to Virginia in 2008, an increase of more than 8.8% compared with 2007. Spending by Canadian visitors to Virginia was more than $122 million. Canada remains the top international country of visitor origin for Virginia.
Source: Figures obtained from Statistics Canada
Virginia markets itself to Canada with the support of one dedicated sales person and two in-market representatives. The marketing strategies for Canada are based on the following research:
- Traveling for vacation was the primary trip purpose for 70% of total visits to Virginia by Canadian travelers.
- The Canadian provinces of Ontario (58%) and Quebec (27%) were the origins for approximately 91% of visitors to Virginia.
- Top activities enjoyed by Canadians who vacation in Virginia include: Shopping, sightseeing, visiting friends or relatives and participating in sports/outdoor activities.
Source: Statistics Canada 2008
NOTE: Statistics Canada provides only Province of origin data. No specific City origins are available.