Domestic and International Sales and Marketing
The VTC Domestic and International Sales and Marketing Divisions include domestic and international marketing and promotions.
Marketing Opportunities Calendar
Download Presentations from the VTC Fall Marketing Caucus (PDF)
- John Shaffer, Luray Caverns NTA 2007
- Jim Palmeri, Travel Alliance Partnership
- Kitty Barker, VTC Trails Development
- Paul McDonald – Journey Through Hallowed Ground
- Mel Hopper - SYTA
- Jim Mathias - Travel Consumer Show Program
This division is responsible for planning, implementing and measuring marketing initiatives that target third-party sellers. This division includes Marketing Administration.
Domestic Sales & Marketing
This division is responsible for planning, implementing and measuring marketing initiatives that target third-party sellers including tour operators, AAA/CAA counselors, consumers, media, receptive tour operators, and meeting and convention planners.
Meeting Professionals Sales & Marketing
National and International meeting planners receive assistance with site and property selection for their next business, training, special event, or association meeting or convention in Virginia.
International Sales & Marketing
This division is responsible for planning, implementing and measuring the effectiveness of direct sales and marketing initiatives to our international visitors and vendors.
Canadian Marketing
Virginia markets itself to Canada with the support of one dedicated sales person and two in-market representatives.