Virginia is for Lovers Fall Marketing Forum
Meeting Agenda
 Virginia Tourism Corporation’s Fall Marketing Forum Where Domestic Groups, Meetings and Sports Marketing Come Together! Wednesday, October 15, 2008 Richmond Marriott Hotel |
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| 8:00 a.m. - 8:30 a.m. | Registration Salons 1-2-3-4, lower level |
| 8:30 a.m. | Group Travel Trade: Industry Updates, Trends and Partnerships Salons 1-2-3-4, Lower Level |
| 8:30 a.m. – 8:50 a.m. | Live Passionately! Diane Béchamps, VTC Vice President of Marketing |
| 8:50 a.m. – 9:05 a.m. | Renewed Group Travel Marketing, Websites & Partnerships Carol Torricelli, VTC Director of Sales |
| 9:05 a.m. – 9:15 a.m. | 2009 Virginia is for Lovers Consumer Show Program Jim Mathias |
| 9:15 a.m. – 9:30 a.m. | National Tour Association 2008 Convention John Shaffer, 2008 NTA Convention Chair, Luray Caverns |
| 9:30 a.m. – 9:40 a.m. | Student & Youth Travel Association: 2008 Recap & 2009 Convention Melissa Hopper, Norfolk CVB |
| 9:45 a.m. - 10:30 a.m. | Student & Youth Travel Association Mitch Sussman, Starr Tours Trends on the fastest growing segment of the group travel industry! |
| 10:30 a.m.-11:30 a.m. | Evolution of Culinary Tourism Chris Donnelly, Sugar Tours Packaging your unique culinary products for the motorcoach industry |
| 11:30 a.m.-12:20 p.m. | Culinary Tourism Workshop Chris Donnelly, Sugar Tours How to develop a mouth-watering multi-day culinary tour itinerary |
| 12:30 p.m. - 1:15 p.m. | Networking Luncheon Salons 5-6-7-8, Lower Level |
1:15 p.m. – 1:25 p.m. |
VTC Advertising Campaign Jo Cox, VTC Advertising Director |
| 1:30 p.m. – 1:40 p.m. | VTC Virginia Green Tamara Talmadge-Anderson, VTC PR Director |
| 2:00 p.m | Meetings and Sports Marketing: Industry Updates, Trends and Partnerships Welcome and Live Passionately! Alisa Bailey, VTC President & CEO |
| 2:10 p.m.-2:25 p.m. | Renewed Meetings, Sports Marketing, Websites & Partnerships Joni Johnson, VTC, National Sales Manager TEAMS and New Statewide Initiatives Joni Johnson, VTC National Sales Manager |
| 2:30 p.m. – 3:30 p.m. | Sports Marketing Panel: Marketing Trends and Industry Perspectives |
| 3:30 p.m. – 4:00 p.m. | Final wrap up |
| 4:00 p.m. | Meeting adjourns |