• Welcome to Virginia sign
    Gov. McAuliffe and 1st Lady Dorothy McAuliffe
    Blenheim LOVE
    tourism week 2014
    Chincoteague Lovework
    SNPstaff LOVE
  • Calendar

    • VA-1 Tourism Summit

      November 13-15,2016
      The Hotel Roanoke & Conference Center, Roanoke, VA
      The Commonwealth of Virginia's Annual VA-1 Tourism Summit. Join your colleagues from around the state. Experience Virginia - Arts, Outdoor Adventure, Culinary + Sports Read More
    • Virginia Restaurant and Lodging Expo

      October 25-26, 2016
      Greater Richmond Convention Center, Richmond, VA
      Virginia Restaurant & Lodging Expo is the only event in Virginia to bring together all sectors of the restaurant, foodservice, lodging and hospitality industries under one roof. Read More
    • VTC Orientation

      Dec. 7-8, 2016
      Hilton Richmond Downtown, Richmond, VA
      Join us for a one-and-a-half-day interactive session in Richmond where you will you learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. Read More
    See All Events
  • Virginia Tourism Industry News

  • Virginia Tourism Corporation Marketing Leverage Program Applications are now open!

    Application deadline is November 30, 2016 by 5:00 PM.

    (Note that if you want to take advantage of a draft review, the draft deadline is November 9, 2016 by 5:00 PM.)

    The Virginia Tourism Corporation (VTC) Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. The objective of this program is to leverage limited marketing dollars, resulting in increased visitor spending, length of stay, revenue, and jobs. The Virginia Tourism Corporation is now accepting applications only through an online application system. For more information, please visit http://www.vatc.org/pam/leverageprog/

    Read More

    Tourism Revenues Reached $23 billion in 2015

    ~ Statewide data show increase of 2.4% compared to 2014 ~

    Data released by the U.S. Travel Association reveals that all regions in Virginia posted an increase in tourism revenue last year. According to the U.S. Travel Association, tourism in Virginia generated $23 billion in travel spending. Tourism also supported 223,000 jobs in the Commonwealth and $1.6 billion in state and local taxes
    Read More

    Virginia Industry Marketing Program

    Virginia Tourism is excited to announce its brand new Virginia Industry Marketing Program (formerly known as the VTC Co-Op Plan) is available for planning and buying purposes. It’s been renamed because we’re providing brand new opportunities that are so much stronger than a traditional co-op. Click here to learn more about how the new plan can you help your business or organization.
    Read More

    3 New Ways to Reach LGBT Visitors

    LGBT travelers have a large, disposable income and travel more, stay longer and spend more money – an estimated $57 billion in the U.S., annually. Ensure LGBT travelers know about your authentic and welcoming LGBT-friendly lodging, dining, retail, attractions, meetings, and outdoor Virginia experiences.

    > Add or Update your listing and select the new LGBT-friendly check box when describing your business

    > Use the VA LGBT Tourism resource guide to connect with LGBT visitors seeking authentic and welcoming Virginia experiences.

    Read More

    Governor McAuliffe Urges Residents to Prepare for Arrival of Mosquito Season and Zika Virus

    Zika website available

    Governor Terry McAuliffe urged citizens across the Commonwealth to learn about and take the necessary precautions against Zika virus, a mosquito-borne illness that poses a significant threat to many of our state’s most vulnerable population – pregnant women and the unborn. The Virginia Department of Health (VDH) has created a Zika website  to be sure the most up-to-date information is readily available to Virginians.
    Read More

    Virginia.org Image Size

    Update your images

    The Virginia.org Mobile-First new site design uses larger images in listings for businesses and events. Be sure your images are showing your listing in the best light. Get information on the preferred image size here.
    Read More

    VTC Re-Opens the LOVEwork Reimbursement Program

    LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it!

    This year, VTC hopes to see the same success as previous years by re-opening the LOVEwork reimbursement program. VTC will reimburse approved projects up to $1,500 each for the creation of a LOVEwork.
    More information and apply.
    Read More
  • Tourism Opportunities