• Welcome to Virginia sign
    Gov. McAuliffe and 1st Lady Dorothy McAuliffe
    Blenheim LOVE
    tourism week 2014
    Chincoteague Lovework
    SNPstaff LOVE
  • Calendar

    • VA-1 Tourism Summit

      November 12-14, 2017
      Hilton Norfolk The Main, Norfok, VA
      Presented by Virginia Restaurant, Lodging & Travel Association; Virginia Tourism Corporation; and Virginia Association of Convention & Visitors Bureaus, The 2017 VA-1 Tourism Summit aims to connect Virginia’s Experiences, encouraging attendees to think beyond their own product and develop big picture ideas. Read More
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  • Virginia Tourism Industry News

  • Virginia Tourism Corporation Marketing Leverage Program Applications are OPEN!

    Applications are now OPEN and are due back no later than June 27 by 5:00 PM.  Note that if you want to take advantage of a draft review, the draft deadline is June 6 by 5:00 PM. 
    The VTC Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships, to leverage partners’ marketing budgets,  and to extend the “Virginia is for Lovers” campaign.
    Read More

    The Brand Vision Strategy Plan

    The Brand Vision Strategy is a plan developed to strengthen the “Virginia is for Lovers” brand to ensure it stays relevant to the evolving travel consumer.  This plan provides VTC and its industry partners, including destination marketing organizations, convention and visitors bureaus, localities, tourism associations and private sector businesses with a detailed map to follow to develop marketing messages about travel in Virginia. Download the plan.
    Read More

    FY2017 Virginia is for Lovers Marketing Plan

    The marketing plan, developed by the Virginia Tourism Corporation, details a strategic approach to the long-term brand strategy called the Brand Vision. The core strength of VTC’s marketing campaigns lie in product categories such as history, family fun, mountains and beach. Download the FY2017 Virginia is for Lovers Marketing Plan.
    Read More

    Audience Awards Online Short Film Contest

    Virginia is for Film Lovers

    Calling all film lovers! Virginia Tourism and the Virginia Film Office have partnered together to launch an online short film contest! The contest opens on November 3rd and will be accepting submissions until May 29th 2017. $15,000 will go to the winning shorts- so don’t miss out! The contest is managed by the Audience Awards platform; for full details go to Virginia.org/filmlovers. For more information contact: Emily Wyman.
    Read More

    Tourism Revenues Reached $23 billion in 2015

    ~ Statewide data show increase of 2.4% compared to 2014 ~

    Data released by the U.S. Travel Association reveals that all regions in Virginia posted an increase in tourism revenue last year. According to the U.S. Travel Association, tourism in Virginia generated $23 billion in travel spending. Tourism also supported 223,000 jobs in the Commonwealth and $1.6 billion in state and local taxes
    Read More

    Virginia Industry Marketing Program

    Virginia Tourism is excited to announce its brand new Virginia Industry Marketing Program (formerly known as the VTC Co-Op Plan) is available for planning and buying purposes. It’s been renamed because we’re providing brand new opportunities that are so much stronger than a traditional co-op. Click here to learn more about how the new plan can you help your business or organization.
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    3 New Ways to Reach LGBT Visitors

    LGBT travelers have a large, disposable income and travel more, stay longer and spend more money – an estimated $57 billion in the U.S., annually. Ensure LGBT travelers know about your authentic and welcoming LGBT-friendly lodging, dining, retail, attractions, meetings, and outdoor Virginia experiences.

    > Add or Update your listing and select the new LGBT-friendly check box when describing your business

    > Use the VA LGBT Tourism resource guide to connect with LGBT visitors seeking authentic and welcoming Virginia experiences.

    Read More

    VTC Re-Opens the LOVEwork Reimbursement Program

    LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it!

    This year, VTC hopes to see the same success as previous years by re-opening the LOVEwork reimbursement program. VTC will reimburse approved projects up to $1,500 each for the creation of a LOVEwork.
    More information and apply.
    Read More
  • Tourism Opportunities