• Welcome to Virginia sign
    Gov. McAuliffe and 1st Lady Dorothy McAuliffe
    Blenheim LOVE
    tourism week 2014
    Chincoteague Lovework
    SNPstaff LOVE
  • Calendar

    • VA-1 Tourism Summit

      November 12-14, 2017
      Hilton Norfolk The Main, Norfok, VA
      Presented by Virginia Restaurant, Lodging & Travel Association; Virginia Tourism Corporation; and Virginia Association of Convention & Visitors Bureaus, The 2017 VA-1 Tourism Summit aims to connect Virginia’s Experiences, encouraging attendees to think beyond their own product and develop big picture ideas. Read More
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  • Virginia Tourism Industry News

  • GO Virginia Initiative

    Offers opportunities for input from Virginia’s tourism industry

    GO Virginia is a new initiative that will provide a framework for strengthening the economy in each Virginia region. Virginia travel industry partners are encouraged to engage with their GO Virginia Regional Councils. Think bold initiatives! All proposed projects should have significant economic impact and job creation.
    Read More

    Governor McAuliffe Announces Tourism Revenue Reached $24 Billion in 2016

    ~ Statewide data shows 3.3% revenue increase compared to 2015, outpacing national growth rate of 2.7% ~

    Governor Terry McAuliffe today announced that Virginia’s tourism revenue reached $24 billion in 2016, a 3.3 percent increase over 2015, outpacing the national growth rate of 2.7 percent. Visitor spending in Virginia supported 230,000 jobs, an increase of 2.8 percent, or 6,175 jobs, compared to 2015. The tourism industry also provided $1.7 billion in state and local revenue, an increase of 5.4 percent. Virginia welcomed more than 45 million visitors from across the United States last year.
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    Virginia Tourism Corporation Marketing Leverage Program Applications are OPEN!

    Applications are now OPEN and are due back no later than June 27 by 5:00 PM.  Note that if you want to take advantage of a draft review, the draft deadline is June 6 by 5:00 PM. 
    The VTC Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships, to leverage partners’ marketing budgets,  and to extend the “Virginia is for Lovers” campaign.
    Read More

    The VTC Brand Vision

    The VTC Brand Vision is a plan developed to strengthen the “Virginia is for Lovers” brand to ensure it stays relevant to the evolving travel consumer.  This plan provides VTC and its industry partners, including destination marketing organizations, convention and visitors bureaus, localities, tourism associations and private sector businesses with a detailed map to follow to develop marketing messages about travel in Virginia. Download the Brand Vision.
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    FY2017 Virginia is for Lovers Marketing Plan

    The marketing plan, developed by the Virginia Tourism Corporation, details a strategic approach to the long-term brand strategy called the Brand Vision. The core strength of VTC’s marketing campaigns lie in product categories such as history, family fun, mountains and beach. Download the FY2017 Virginia is for Lovers Marketing Plan.
    Read More

    3 New Ways to Reach LGBT Visitors

    LGBT travelers have a large, disposable income and travel more, stay longer and spend more money – an estimated $57 billion in the U.S., annually. Ensure LGBT travelers know about your authentic and welcoming LGBT-friendly lodging, dining, retail, attractions, meetings, and outdoor Virginia experiences.

    > Add or Update your listing and select the new LGBT-friendly check box when describing your business

    > Use the VA LGBT Partnership & Marketing Toolkit to connect with LGBT visitors seeking authentic and welcoming Virginia experiences.

    Read More

    VTC Re-Opens the LOVEwork Reimbursement Program

    LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it!

    This year, VTC hopes to see the same success as previous years by re-opening the LOVEwork reimbursement program. VTC will reimburse approved projects up to $1,500 each for the creation of a LOVEwork.
    More information and apply.
    Read More
  • Tourism Opportunities