• Welcome to Virginia sign
    Gov. McAuliffe and 1st Lady Dorothy McAuliffe
    Blenheim LOVE
    tourism week 2014
    Chincoteague Lovework
    SNPstaff LOVE
  • Calendar

    • Gala Honoring Howard Feiertag's Lifetime Contribution to the Hospitality and Tourism Industry

      November 2, 2017 6:30-9:30 pm
      Hilton McLean Tysons Corner
      Hosted by Hospitality and Tourism Management Department, Pamplin College of Business, Virginia Tech. Master of Ceremonies: Roger Dow CEO, US Travel Association
    • VA-1 Tourism Summit

      November 12-14, 2017
      Hilton Norfolk The Main, Norfok, VA
      Presented by Virginia Restaurant, Lodging & Travel Association; Virginia Tourism Corporation; and Virginia Association of Convention & Visitors Bureaus, The 2017 VA-1 Tourism Summit aims to connect Virginia’s Experiences, encouraging attendees to think beyond their own product and develop big picture ideas. Read More
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  • Virginia Tourism Industry News

  • Toast to Virginia- August Craft Beer Month Promotion

    During the month of August, participants will post a photo or video to Instagram in a “toast post” about their favorite Virginia beer, brewery or craft beer experience using the hashtags #ToastVA and #VAcraftbeer, then “pass the mic” by tagging a friend to do the same.

    All participants will be entered to win weekly drawings for Virginia is for Craft Beer Lovers swag, and the brewery who is most engaged in this promotion will win a giant Virginia is for Craft Beer Lovers neon sign.

    Read More

    Virginia World War I and World War II Tourism Marketing Program applications are now open!

    Applications are due on September 19, 2017


    The Virginia World War I and World War II Commemoration Commission (the Commission) was created by the General Assembly to plan, develop, and carry out programs and activities to commemorate the 100th anniversary of World War I and the 75th anniversary of World War II.

    The purpose of the Virginia World War I and World War II Tourism Marketing Program - administered by the Virginia Tourism Corporation (VTC) - is to assist Virginia communities and related World War I and World War II sites to market commemorative events, locations, and destinations. 

    Read More

    VTC Industry Advertising Program

    The 2018 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ campaigns, running from July 2017 - June 2018, with VTC investing and buying down more than ever before. There are more opportunities than just advertising in this plan, and it reflects both what we know partners need, and the current media landscape.
    Read More

    GO Virginia Initiative

    Offers opportunities for input from Virginia’s tourism industry

    GO Virginia is a new initiative that will provide a framework for strengthening the economy in each Virginia region. Virginia travel industry partners are encouraged to engage with their GO Virginia Regional Councils. Think bold initiatives! All proposed projects should have significant economic impact and job creation.
    Read More

    Governor McAuliffe Announces Tourism Revenue Reached $24 Billion in 2016

    ~ Statewide data shows 3.3% revenue increase compared to 2015, outpacing national growth rate of 2.7% ~

    Governor Terry McAuliffe today announced that Virginia’s tourism revenue reached $24 billion in 2016, a 3.3 percent increase over 2015, outpacing the national growth rate of 2.7 percent. Visitor spending in Virginia supported 230,000 jobs, an increase of 2.8 percent, or 6,175 jobs, compared to 2015. The tourism industry also provided $1.7 billion in state and local revenue, an increase of 5.4 percent. Virginia welcomed more than 45 million visitors from across the United States last year.
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    The VTC Brand Vision

    The VTC Brand Vision is a plan developed to strengthen the “Virginia is for Lovers” brand to ensure it stays relevant to the evolving travel consumer.  This plan provides VTC and its industry partners, including destination marketing organizations, convention and visitors bureaus, localities, tourism associations and private sector businesses with a detailed map to follow to develop marketing messages about travel in Virginia. Download the Brand Vision.
    Read More

    FY2017 Virginia is for Lovers Marketing Plan

    The marketing plan, developed by the Virginia Tourism Corporation, details a strategic approach to the long-term brand strategy called the Brand Vision. The core strength of VTC’s marketing campaigns lie in product categories such as history, family fun, mountains and beach. Download the FY2017 Virginia is for Lovers Marketing Plan.
    Read More

    3 New Ways to Reach LGBT Visitors

    LGBT travelers have a large, disposable income and travel more, stay longer and spend more money – an estimated $57 billion in the U.S., annually. Ensure LGBT travelers know about your authentic and welcoming LGBT-friendly lodging, dining, retail, attractions, meetings, and outdoor Virginia experiences.

    > Add or Update your listing and select the new LGBT-friendly check box when describing your business

    > Use the VA LGBT Partnership & Marketing Toolkit to connect with LGBT visitors seeking authentic and welcoming Virginia experiences.

    Read More

    VTC Re-Opens the LOVEwork Reimbursement Program

    LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it!

    This year, VTC hopes to see the same success as previous years by re-opening the LOVEwork reimbursement program. VTC will reimburse approved projects up to $1,500 each for the creation of a LOVEwork.
    More information and apply.
    Read More
  • Tourism Opportunities