Electronic Marketing - Search Engine Marketing and Optimization
Getting Visible on the Internet
When visitors try and find your business using the Internet, what do they find?
When a potential customer types in your business category in Google or Yahoo Search Engines, are you there?
Is your competition there, and not you?
80% of U.S. travelers use the Internet to find and book travel. Virginia wants to be there!
VTC’s Electronic marketing division utilizes various strategies to increase the visibility of the Virginia.org website through search engines such as Google, Yahoo!, MSN, and others as well as through content matching opportunities on news sites, travel sites and various blogs. The strategies implemented through SEM include the following:
- SEO – Search Engine Optimization: Improve the ranking of web pages on Virginia.org through content, linking, and search engine friendly design. This results in search engines ranking pages within the website higher for various search terms thus driving more traffic to Virginia.org.
- PPC - Pay per click: VTC participates in keyword bidding through Google and Overture to display sponsored text ads and image ads for targeted key words and phrases.