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Virginia Tourism Corporation

2012 Visitor Centers Seminar

Seminar Agenda, Thursday, March 22, 2012
Sheraton Norfolk Waterside Hotel
777 Waterside Drive Norfolk, VA 23510
757-727-9700 

Visitor Centers: The New Future
9:00 a.m.

Welcome & Opening Remarks
Alisa Bailey, President & CEO,VTC

9:10 a.m.

Greeting
Anthony DiFilippo, President & CEO, VisitNorfolk

9:20 a.m.

OpSail 2012 Virginia™ Overview
Karen Scherberger, Executive Director, OpSail 2012 Virginia™

9:50 a.m

Civil War 150 History Mobile & “Virginia by the Way” Program
Learn how utilizing these programs can benefit your locality and promote visitation to your centers.
Roy Knox, VP Administration & Finance, VTC

10:15 a.m.

Coffee Break & Networking Opportunity
Sponsored by Shenandoah Valley Travel Association

10:35 a.m.

Get on the LOVE Train
The Virginia is for Lovers™ brand is stronger than ever, supported by the popular LOVE campaign. Learn about the two new opportunities for partners to get on "the love train".
Tamra Talmadge-Anderson, Director of Public Relations, VTC

11:00 a.m.

Visitor Centers: Thing of the Past or the New Future?
From touch screen technology to ticket sales, today's evolving visitor centers are finding fresh ways to draw in visitors. Learn how centers are being retooled and extending beyond the walls of the building.
Cathy Morrison, VP Operations, Newport Rhode Island & Bristol County CVB

Noon

Lunch & Networking

1:00 p.m.

Mapping the Future
Bobbie Walker, Director of Education, VTC

1:15 p.m.

Group Exercise & Discussion
Facilitators: Toni Bastian, Barbara Gullickson, Zenaida Hall, Julie Perry

2:15 p.m.

Top 5 Strategies for Mapping Your Future
Bobbie Walker, Director of Education, VTC

2:45 p.m.

The 2012 Trailblazer Award Recognizing the best Visitor Center promotional program of 2011
Deadline for submissions is Feb 13, 2012.

Details on Award Download Application

3:00 p.m. Final Announcements & Adjourn

Download & Print Seminar Agenda
See FAM Tour Itinerary


For additional information, please contact Val Guffy at 804.545.5588 or vguffy@virginia.org

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