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VTC Advertising Opportunities at Virginia Welcome Centers

Showcase Your Product at a Virginia Welcome Center

New for 2012 ----> The Virginia Department of Transportation has embarked upon a new program called “SAVE” (Sponsorship, Advertising and Vending Enhancements). This program was established to expand the VDOT and Virginia Tourism Corporation travel services and marketing opportunities at the Commonwealth’s 31 safety
rest areas and 11 welcome centers

Highway Information Media, LLC, www.himediallc.com, in cooperation with The Virginia Tourism Corporation (VTC), will be managing the advertising and marketing opportunities for our industry partners in Virginia's Welcome Centers and Rest Areas. Remember, the Virginia Welcome Centers are responsible for assisting more than 3 million visitors annually and are are often the first stop for Virginia visitors! Ensure that your organization is represented by utilizing the VWC's advertising tools!

Welcome Center Tourism Blitz -
Let us help you get the most “bang” for your buck!  Reel in our Virginia travelers and showcase your destination at a Virginia Welcome Center, for an entire month! Customize your blitz options when you take advantage of custom displays, event days, service counter exposure and even logo-wear advertising.  These are just a few of the options that your organization can use during its Welcome Center Tourism Blitz.
Tourism Blitz Specs

Brochure Program -
All Virginia Welcome Centers are designed to display a variety of brochures and promotional materials, from standard brochure slots to free standing brochure racks. The investment parameters for participation in VTC's Brochure Program depend on the size of your brochure, the number of locations designated for placement and the length of commitment.
Brochure Program Specs & Rates * Brochure Distribution Policy

Translites -
Currently, six Welcome Centers have Translites. VTC offers two sizes of Translites dependent upon the lightbox structure. The portable lightbox is 24" wide by 36" tall. The fixed lightbox is 23" wide by 36" tall.
Translite Specs & Rates

Advertising Display Panels -
A select few of our centers have laminated image display panels, some enhanced by spotlights and some utilize new framing and fixtures.  Image display panels are available in various sizes and are priced accordingly.
Ad Panel Specs & Rates

For more information about advertising in the State’s Welcome Centers contact:

Marie Henderson
Virginia Tourism Corporation
901 East Byrd Street
Richmond, VA 23219.
Phone: (804) 545-5520
Fax: (804) 545-5501

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901 E. Byrd St. Richmond, VA 23219
(804) 545-5500
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