Advertising
Virginia Living Magazine Fall Buy Down
- Buy Down Co-op $332.00
- Issue: Sept/Oct 2008
- Theme: "Haunts of Virginia"
- Promotion: July/Aug 2008
The Advertising division under Corporate Communications develops and promotes Virginia tourism through the use of media including print, broadcast, outdoor and web-based venues. The consumer media plan targets frequent travelers within markets that provide the highest potential number of visitors to Virginia.
The Advertising division also promotes Virginia to group travel planners/tour operators and to meeting/convention planners.
Using state-of-the-art technology, the Graphics Department provides design and production support to the VTC, Virginia Film Office and the Virginia Economic Development Partnership.
July 2007 - 2008 Media Plan - PDF
VTC has based its media schedule on research so that you will realize the best return on investment possible. We encourage you to review which opportunities fit your target audience best, as there are many, varied resources for you to consider. In addition, you will see that we have expanded the media schedule to cover 18 months, rather than one year. We did this to accommodate our industry members who plan their placement budget on fiscal and calendar years.
Joint Advertising Opportunities- Co-op
It is with great pleasure that we offer you Virginia Tourism Corporation’s cooperative advertising plan. Whether you are a multi-million dollar resort or a small bed and breakfast, we have worked tirelessly to develop marketing opportunities to help you attract new visitors. You will find a diverse range of marketing opportunities ranging from national television spots to in-state advertising.