Industry Partner Advertising Opportunities
Joint Co-operative/Partner Advertising Opportunities
To Our Virginia Tourism Industry Partners:
We are very pleased to present the new 18-month Virginia Tourism Cooperative media plan for Virginia Tourism Corporation and industry partners. This media plan covers January 1, 2009-June 30, 2010.
In addition to a strategic print plan, we are now introducing new cooperative interactive elements to the media plan that we hope our industry partners will explore. The opportunities are meant to accommodate budgets of all sizes and give destinations of all kinds an interactive element to their media campaigns. We hope that you will explore these opportunities and we welcome any questions about how such cooperative programs will work and how they can benefit you.
New and Unique Advertising - Advertise in Washington DC
Contact:
| VTC |
|
BCF |
- Media Plan Overview
- Consumer Co-op Plans
- Trade Co-op Plans
- Media Strategy
- Markets
- Demographic Targets
- Reach a more qualified audience with a high likelihood to visit Virginia by targeting our specific drive markets
- Address state of the economy, such as rising gas prices by concentrating on closer-in markets
- Allocate more dollars into the interactive strategy to be more reflective of consumer media habits
- Incorporate formatted co-ops to allow partners the opportunity to choose between formatted vs. camera ready opportunities
- Incorporate themed co-ops to allow for more cohesive co-op sections
PRIMARY
Washington DC
Pittsburgh
Virginia
New York
Philadelphia
Baltimore
OPPORTUNITY
Charlotte
Primary
Spring
- Adults 35-54 (female skew), HHI $75K+, married with children in household
- Groups of 3 or More
Fall
- Boomers (female skew), HHI $75K+, not traveling with children
- Consumer Partner
Co-op Information - Consumer
Flowchart - Buy Down
Flowchart - Consumer Print
Publications - Consumer
Interactive - Themed Co-ops
- Formatted vs.
Non-formatted Co-ops
Consumer Co-op Partner Information - PDF
In this document:
- Issue dates
- Space due dates
- Material due dates
- Type of co-op
- Available sizes
- Mechanical specifications
- Rates
- 18 month schedule of media
- Includes co-ops and VTC only opportunities
- Broken out by category of publication (lifestyle, travel, outdoor, epicurean, etc.)
Buy Down Opportunities Flowchart - PDF
- 18 month schedule of media
- Includes co-ops and VTC only opportunities
- Broken out by category of publication (lifestyle, travel, outdoor, epicurean, etc.
Broken out into categories: General/Lifestyle, Travel, Heritage/Culture, Epicurean/Wine, Outdoor/Recreation
Consumer Print Opportunities - PDF
Document includes Consumer plan elements:
- Contact information
- Circulation
- Demographics
- Highlights
- Issues
Consumer Web Interactive Opportunties - PDF
Broken out into categories: General/Lifestyle, Travel, Epicurean/Wine
Document includes Consumer plan elements:
- Contact information
- Circulation
- Demographics
- Highlights
- Flights
Themed Co-op’s 2009 – 2010
History Addict
History is life. Think the obvious – historic sites, battlefields, and heritage.
- AAA World – July/August ‘09
Le Connoisseur
One who has a taste for finer things. Think wineries, boutique shopping, spas … high-end and indulgent.
- New York Times Magazine – September 20, 2009
- Epicurious.com – All three
- Saveur – October ’09 as a WINE ONLY
Small Town Hound
Seeking the best of rural America. Think Main Streets, diners, theaters, and local cuisine.
- Virginia Living – March/April 2010
- Good Housekeeping – March 09
Adrenaline Junkie
Extreme sports fanatic who is into the great outdoors. Think kayaking, sky diving, and rock climbing.
- Breathe – May 2009
Bizarro Baby
The more offbeat, the better; the seeker of oddities. Think “weird and wacky”; unusual attractions, sites, and dining.
- Virginia Living – September/October 2009
- Good Housekeeping – October 2009
- Trade Co-op Partner
Information - Trade
Flowchart - Group Tour
Publications - Meetings and Conventions
Publications
Trade Co-op Partner Information - PDF
In this document:
- Issue dates
- Space due dates
- Material due dates
- Type of co-op
- Available sizes
- Mechanical specifications
- Rates
GROUP TOUR PLAN NOTES
Many of the Group Tour opportunities are planned around Virginia or
region-specific editorial
MEETINGS & CONVENTIONS PLAN NOTES
Many of the Meetings & Conventions opportunities are planned
around Virginia or region-specific editorial
We have also included a specific focus on SMERF editorial and
SMERF publications
SMERF focused publications are in a separate category from the
general M&C publications
Trade Flowchart - PDF
Group Tour Publications - PDF
Document includes group/meeting plan elements:
- Contact information
- Circulation
- Demographics
- Highlights
- Issues
Meetings & Conventions Publications Plan - PDF
Document includes group/meeting plan elements:
- Contact information
- Circulation
- Demographics
- Highlights
- Issues