Virginia Tourism Corporation

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Partner Advertising Opportunities

Joint Co-operative/Partner Advertising Opportunities

To Our Virginia Tourism Industry Partners:

We are very pleased to present the new 18-month Virginia Tourism Cooperative media plan for Virginia Tourism Corporation and industry partners. This media plan covers July 1, 2007-December 31, 2008.

We are now providing our industry partners with several tools to help assist in their media planning. For instance, you will find easy reference forms outlining opportunities including due dates, costs, etc. You will also find tools showing discounts received by participating in such opportunities as well as sample media plans that may assist our industry partners in determining which media opportunities may be relevant for particular marketing goals.

We are looking forward to a successful 18 months and beyond with our industry partners and are here to assist and answer questions. Please contact Carey Mosser at cmosser@bc-f.com with any questions regarding the media plan.

Best Wishes for a Successful 18 months,

Virginia Tourism Corporation and BCF

July 2007 - 2008 Media Plan Overview - PDF

Consumer:

• Creative Selection Plan - PDF
• Consumer Plan Flowchart - PDF
• Flowchart including VTC only as well as Co-Op opportunities
• Consumer Plan Overview Document - PDF
  • Consumer plan elements including:
    • Contact information
    • Circulation
    • Demographics
    • Highlights
    • Savings
  • VTC Only advertising
    • Stand alone opportunities that VTC will be participating in
• Consumer Plan Partner Rates & Specifications - PDF
  • Rates for co-op partners per opportunity
  • Mechanical specifications per opportunity
• Consumer Plan Partner Due Dates - PDF
  • Publish dates for each opportunity
  • Space and material due dates for each opportunity
• eBrains Co-op - PDF

Group Tour & Meetings:

• Group Tour & Meetings Plan Flowchart - PDF
• Flowchart including VTC only as well as Co-Op opportunities
• Group Tour & Meetings Plan Overview Document - PDF
  • Group Tour & Meetings plan elements including
    • Contact information
    • Circulation
    • Demographics
    • Highlights
    • Savings
• Group Tour & Meetings Plan Partner Rates & Specifications - PDF
  • Rates for co-op partners per opportunity
  • Mechanical specifications per opportunity
• Group Tour & Meetings Plan Partner Due Dates - PDF
  • Publish dates for each opportunity
  • Space and material due dates for each opportunity