New and Unique Advertising - Washington DC Advertising
April 2009 DC Media Blitz
DC Media Blitz!
Media Strategy
- To create a media environment in the DC market in which Virginia advertisers can participate to communicate their brand messages in a cost effective manner.
- To allow multiple points of contact to increase both reach and frequency to potential visitors for Virginia destinations.
- To provide affordable advertising opportunities to Virginia partners in a key market during a key timeframe.
TIMING
-
April 1, 2011-April 30, 2011
CO-OP MEDIA VEHICLES
Outdoor
• Station Domination (co-op)- Gallery Place and Metro Center
• Bus Ultra Kings (co-op)Interactive
•WashingtonPost.com (co-op)
• Recreation News (co-op)
Download the PDF with more information.
