Advertising
The Advertising division under Marketing and Promotions develops and promotes Virginia tourism through the use of media including print, broadcast, outdoor and web-based venues. The consumer media plan targets frequent travelers within markets that provide the highest potential number of visitors to Virginia.
The Advertising division also promotes Virginia to group travel planners/tour operators and to meeting/convention planners.
Whether you are a multi-million dollar resort or a small bed and breakfast, we have worked tirelessly to develop marketing opportunities to help you attract new visitors. You will find a diverse range of marketing opportunities ranging from national television spots to in-state advertising.
Download this PDF to view the research behind the VTC 12-month
media plan. You’ll see information on our audience profile, demographic
targeting and Virginia tourism industry surveys.
Download this PDF to get all the information about the different
opportunities available to you to cooperatively advertise in major
publications, websites, online networks and on television.
Download this PDF to learn about Virginia Tourism’s branding
initiatives.