• Contact Department Staff

    • Chris Canfield
      Vice President, Partnership Alliance Marketing
      (804) 545-5562
    • Wirt Confroy
      Director of Partnerships & Outreach
      (804) 545-5552
    • Steve Galyean
      Director of Partnership Marketing Development
      (804) 545-5517
    • Randy Rose
      Senior Partnership Marketing Development Specialist - Southwest Virginia
      (276) 322-2044
    • Sandra Tanner
      Partnership Marketing Development Specialist - Southside Virginia
      (434) 757-7438
    • Katie Conner
      Partnership Marketing Development Specialist - Shenandoah Valley
      (540) 460-9512
    • Staci Martin
      Partnership Marketing Development Specialist - Coastal Virginia
      (757) 390-7330
    • Caitlin Castainca
      Partnership Marketing Special Projects Manager
      (804) 545-5529
    • Judy Watkins
      Special Projects Manager
      (804) 545-5563
    • Angela Wiggins
      Partnership Marketing Development Coordinator
      (804) 545-5553
    • Michelle Workman
      Development Assistant
      (276) 722-0238
  • Partnership Alliance Marketing (Partnership Marketing)

    Partnership Alliance Marketing (Partnership Marketing) is focused on increasing visitor spending in Virginia. We do so by uniting Virginia’s tourism community of small businesses, attractions, corporations, associations and agencies. We want business in Virginia to THRIVE. We focus on the extra-ordinary, never being satisfied with mediocrity when it comes to serving Virginia communities and representing the Commonwealth of Virginia. We will do so with respect and integrity, with a contagious enthusiasm and innate spirit of service.

    Partnership Marketing is working closely with communities throughout Virginia to 1) Listen 2) Support and 3) Get work accomplished through marketing, education and product development.

    Business Assistance 

    Grant and Funding Sources 

    Development Assistance Resources  

    Partnerships and Outreach 

    Workshop Opportunities 

    Tourism Development Financing Program 

  • How Can We Help You?

    Choose from one of the menu options or contact Angela Wiggins for assistance.