• Contact Department Staff

    • Chris Canfield
      Vice President, Partnership Alliance Marketing
      (804) 545-5562
    • Caitlin Castainca
      Partnership Marketing Special Projects Manager
      (804) 545-5529
    • Steve Galyean
      Director of Partnerships & Outreach
      (804) 545-5517
    • Wirt Confroy
      Director of Business Development
      (804) 545-5552
    • Randy Rose
      Director of Planning & Development
      (276) 730-4717
    • Katie Conner
      Partnership Marketing Development Specialist
      (540) 460-9512
    • Staci Martin
      Partnership Marketing Development Specialist
      (757) 390-7330
    • Becky Nave
      Partnership Marketing Development Specialist
      (276) 791-9172
    • Sandra Tanner
      Partnership Marketing Development Specialist
      (434) 757-7438
    • Judy Watkins
      Special Projects Manager
      (804) 545-5563
    • Angela Wiggins
      Partnerships and Outreach Coordinator
      (804) 545-5553
    • Michelle Workman
      Development Coordinator
      (276) 722-0238
  • Partnership Alliance Marketing (Partnership Marketing)

    Partnership Alliance Marketing (Partnership Marketing) is focused on increasing visitor spending in Virginia. We do so by uniting Virginia’s tourism community of small businesses, attractions, corporations, associations and agencies. We want business in Virginia to THRIVE. We focus on the extra-ordinary, never being satisfied with mediocrity when it comes to serving Virginia communities and representing the Commonwealth of Virginia. We will do so with respect and integrity, with a contagious enthusiasm and innate spirit of service.

    Partnership Marketing is working closely with communities throughout Virginia to 1) Listen 2) Support and 3) Get work accomplished through marketing, education and product development.

    Business Assistance

    Grant and Funding Sources

    Development Assistance Resources
           Field Team - Development Specialists (view map of areas and contact information)

    Partnerships and Outreach

    Workshop Opportunities

    Tourism Development Financing Program

  • How Can We Help You?

    Choose from one of the menu options or contact Angela Wiggins for assistance.