This division is responsible for planning, implementing and measuring marketing initiatives that target third-party sellers representing the packaged travel markets, AAA/CAA counselors, convention planners and sports events rights holders. These buyer segments are reached by participating in trade shows, sales calls, sales missions, familiarization tours and e-marketing.
FY17 Virginia is for Lovers Marketing Plan and LOVE Brand Style Guide
Virginia is for Lovers Brand Vision
Industry Advertising Program
Marketing Content Calendar
Domestic Sales Marketing Opportunities Calendar
Group Sales Leads